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05 December 2024 | Story Dr Cindé Greyling | Photo Kaleidoscope
MACE Winners 2024
From left to right: Burneline Kaars (Head: Employee Wellness and Organisational Development), Dr WP Wahl (Student Life Director), Linda Greyling (Senior Officer: Special Projects, Student Recruitment Services), Gerben Van Niekerk (Senior Officer: Kovsie Support Services), Malia Maranyane (Senior Officer: Undergraduate Marketing, Student Recruitment Services), Nomonde Mbadi (Student Recruitment Services Director), and Susan Van Jaarsveld (Senior Director: Human Resources).

On 28 November 2024, the University of the Free State (UFS) did it again – reigned as champions at the annual Marketing, Advancement and Communication in Education (MACE) Excellence Awards and walking away with two of the top awards: the MACE Award for Outstanding Research and the Severus Cerff Award for Consistent Excellence.

KovsieX was named the overall winner of the MACE Award for Outstanding Research. This award is made to the entry with the highest score in research, clearly demonstrating how research has supported the strategic objectives of the institution and the project. KovsieX is a multiplatform approach designed to leverage the strengths of diverse media channels. This digitalisation aligns with Vision 130, leveraging emerging technologies to enhance teaching and learning quality and efficiency of non-academic support structures and systems.

The UFS’ entries were of such high quality that the university won the sought-after Severus Cerff Award for Consistent Excellence. This award is based on the number of entries entered by an institution and the number and level of those entries winning awards. The award is therefore made to the institution with the highest success ratio.

Furthermore, the UFS Matriculant of the Year event received a Silver Award – entries scoring 5.75 or higher earn a Silver Award, placing this event among some of the top achievers in the events category. Three UFS entries received Gold Awards and were the winners in their respective categories: KovsieChat (Digital Channels), 2024 Women’s Day Breakfast (Events), and KovsieX (Stakeholder Engagement Campaigns). This is a magnificent achievement for the UFS.

"Winning a MACE award at this early stage is proof that KovsieX is not just meeting national standards – it’s setting them. If we can achieve this level of excellence now, imagine how we’ll compete on the global stage when the project is fully realised,” says Gerben van Niekerk, Student Media Manager.

Lacea Loader, Senior Director: Communication and Marketing and Coordinator of the MACE Excellence Awards, explained that a record number of entries were received for the Excellence Awards this year. “We are ecstatic about the direction of communication at the UFS and that the university has been able to maintain the quality of its entries in recent years,” says Loader.

The MACE Excellence Awards takes place annually as part of the MACE National Conference, recognising and celebrating excellence and the achievements of specialists and practitioners in marketing, advancement, and communication in the higher-education sector. This year, the Cape Peninsula University of Technology (CPUT) hosted the conference from 27 to 28 November 2024.

In 2023, the UFS won 11 awards, including the Chairperson’s Award of Excellence. 

News Archive

Global exercise initiative launched on Bloemfontein Campus
2012-03-14

 

Healthier and fitter Kovsies
Photo: Anja Aucamp
13 March 2012

Staff and students are getting ready to sweat this week with the launch of the worldwide Exercise is Medicine Programme on the Bloemfontein Campus on 14 and 15 March 2012.

The programme will be introduced for the first time in Africa and our university is the only African university that forms part of the launch.

Exercise is Medicine is an initiative which encourages health care providers to include exercise when designing treatment plans for patients. The programme designed by the American College of Sports Medicine and it has a presence in countries such as Australia, Italy, China and Brazil.

As part of the programme launch, staff and students will attend presentations by prominent health practitioners and participate in a range of fitness activities such as Taebo and Zumba. The Wellness Division of the Centre for Health and Wellness has more activities planned for the rest of the year to keep Kovsies healthy. This will include a cycling event and netball, volleyball and soccer games.

Dr Louis Holtzhausen, Head of the Division Sport and Exercise Medicine, says that it has been proved unequivocally that regular exercise is good for people's health.

"It is clear that regular exercise should not only be promoted by the medical profession, but that physical activity should be monitored and recorded by doctors as a major modifiable risk factor for morbidity and mortality."

Dr Holtzhausen says one of the goals of the Exercise is Medicine Programme is that physical activity becomes a vital sign to be recorded, with doctors routinely discussing it with their individual patients.

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