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05 December 2024 | Story Dr Cindé Greyling | Photo Kaleidoscope
MACE Winners 2024
From left to right: Burneline Kaars (Head: Employee Wellness and Organisational Development), Dr WP Wahl (Student Life Director), Linda Greyling (Senior Officer: Special Projects, Student Recruitment Services), Gerben Van Niekerk (Senior Officer: Kovsie Support Services), Malia Maranyane (Senior Officer: Undergraduate Marketing, Student Recruitment Services), Nomonde Mbadi (Student Recruitment Services Director), and Susan Van Jaarsveld (Senior Director: Human Resources).

On 28 November 2024, the University of the Free State (UFS) did it again – reigned as champions at the annual Marketing, Advancement and Communication in Education (MACE) Excellence Awards and walking away with two of the top awards: the MACE Award for Outstanding Research and the Severus Cerff Award for Consistent Excellence.

KovsieX was named the overall winner of the MACE Award for Outstanding Research. This award is made to the entry with the highest score in research, clearly demonstrating how research has supported the strategic objectives of the institution and the project. KovsieX is a multiplatform approach designed to leverage the strengths of diverse media channels. This digitalisation aligns with Vision 130, leveraging emerging technologies to enhance teaching and learning quality and efficiency of non-academic support structures and systems.

The UFS’ entries were of such high quality that the university won the sought-after Severus Cerff Award for Consistent Excellence. This award is based on the number of entries entered by an institution and the number and level of those entries winning awards. The award is therefore made to the institution with the highest success ratio.

Furthermore, the UFS Matriculant of the Year event received a Silver Award – entries scoring 5.75 or higher earn a Silver Award, placing this event among some of the top achievers in the events category. Three UFS entries received Gold Awards and were the winners in their respective categories: KovsieChat (Digital Channels), 2024 Women’s Day Breakfast (Events), and KovsieX (Stakeholder Engagement Campaigns). This is a magnificent achievement for the UFS.

"Winning a MACE award at this early stage is proof that KovsieX is not just meeting national standards – it’s setting them. If we can achieve this level of excellence now, imagine how we’ll compete on the global stage when the project is fully realised,” says Gerben van Niekerk, Student Media Manager.

Lacea Loader, Senior Director: Communication and Marketing and Coordinator of the MACE Excellence Awards, explained that a record number of entries were received for the Excellence Awards this year. “We are ecstatic about the direction of communication at the UFS and that the university has been able to maintain the quality of its entries in recent years,” says Loader.

The MACE Excellence Awards takes place annually as part of the MACE National Conference, recognising and celebrating excellence and the achievements of specialists and practitioners in marketing, advancement, and communication in the higher-education sector. This year, the Cape Peninsula University of Technology (CPUT) hosted the conference from 27 to 28 November 2024.

In 2023, the UFS won 11 awards, including the Chairperson’s Award of Excellence. 

News Archive

Kovsies foster closer ties with Asian universities
2012-03-19

 

The UFS’s exhibition at the second International Seminar and QS MasterClass on Internationalisation of Higher Education (iQS) in Thailand.
19 March 2012


We increased our stature in Asia by presenting the International Seminar and QS MasterClass on Internationalisation of Higher Education (iQS) in Thailand in cooperation with four universities from the region.

The UFS presented the seminar together with Mahasarakham University of Thailand, Guangxi University for Nationalities in China, Universiti Teknologi Malayisiaand the University of the Philippines Diliman. The UFS’s involvement in the seminar is the result of a cooperation agreement that was signed with Mahasarakham University, the host of the seminar. The UFS is the first university in Africa that has a cooperation agreement with Mahasarakham.
 
Prof. Driekie Hay, Vice-Rector: Academic, and Prof. Annette Wilkinson, Professor-Researcher at the Centre for Teaching and Learning, represented the UFS. They ensured that delegates to the seminar were aware of what was happening at Kovsies. Prof. Hay took part in a panel discussion. She also delivered a paper in which she looked at the implications of internationalisation on curricula. The UFS also had an exhibition at the event.
 
Prof. Wilkinson said the seminar offers universities in that part of the world the opportunity to improve their position internationally by exchanging knowledge and ideas. She said the approximately 130 delegates showed considerable interest in the UFS.
“A number of Mahasarakham University’s lecturers and management, as well as some of the other delegates, expressed an interest in visiting the UFS and in fostering closer ties.”

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