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05 December 2024 | Story Dr Cindé Greyling | Photo Kaleidoscope
MACE Winners 2024
From left to right: Burneline Kaars (Head: Employee Wellness and Organisational Development), Dr WP Wahl (Student Life Director), Linda Greyling (Senior Officer: Special Projects, Student Recruitment Services), Gerben Van Niekerk (Senior Officer: Kovsie Support Services), Malia Maranyane (Senior Officer: Undergraduate Marketing, Student Recruitment Services), Nomonde Mbadi (Student Recruitment Services Director), and Susan Van Jaarsveld (Senior Director: Human Resources).

On 28 November 2024, the University of the Free State (UFS) did it again – reigned as champions at the annual Marketing, Advancement and Communication in Education (MACE) Excellence Awards and walking away with two of the top awards: the MACE Award for Outstanding Research and the Severus Cerff Award for Consistent Excellence.

KovsieX was named the overall winner of the MACE Award for Outstanding Research. This award is made to the entry with the highest score in research, clearly demonstrating how research has supported the strategic objectives of the institution and the project. KovsieX is a multiplatform approach designed to leverage the strengths of diverse media channels. This digitalisation aligns with Vision 130, leveraging emerging technologies to enhance teaching and learning quality and efficiency of non-academic support structures and systems.

The UFS’ entries were of such high quality that the university won the sought-after Severus Cerff Award for Consistent Excellence. This award is based on the number of entries entered by an institution and the number and level of those entries winning awards. The award is therefore made to the institution with the highest success ratio.

Furthermore, the UFS Matriculant of the Year event received a Silver Award – entries scoring 5.75 or higher earn a Silver Award, placing this event among some of the top achievers in the events category. Three UFS entries received Gold Awards and were the winners in their respective categories: KovsieChat (Digital Channels), 2024 Women’s Day Breakfast (Events), and KovsieX (Stakeholder Engagement Campaigns). This is a magnificent achievement for the UFS.

"Winning a MACE award at this early stage is proof that KovsieX is not just meeting national standards – it’s setting them. If we can achieve this level of excellence now, imagine how we’ll compete on the global stage when the project is fully realised,” says Gerben van Niekerk, Student Media Manager.

Lacea Loader, Senior Director: Communication and Marketing and Coordinator of the MACE Excellence Awards, explained that a record number of entries were received for the Excellence Awards this year. “We are ecstatic about the direction of communication at the UFS and that the university has been able to maintain the quality of its entries in recent years,” says Loader.

The MACE Excellence Awards takes place annually as part of the MACE National Conference, recognising and celebrating excellence and the achievements of specialists and practitioners in marketing, advancement, and communication in the higher-education sector. This year, the Cape Peninsula University of Technology (CPUT) hosted the conference from 27 to 28 November 2024.

In 2023, the UFS won 11 awards, including the Chairperson’s Award of Excellence. 

News Archive

First Global Leadership Summit brings partner universities to our university
2012-05-17

The University of the Free State (UFS) is gearing up for the Global Leadership Summit when students from universities all over the world will visit the UFS. The summit will take place from Sunday 8 July to Friday 20 July 2012. About 180 staff and students from universities in the United States, Asia and Europe are expected to visit the UFS during these two weeks and eminent scholars and politicians have already confirmed their participation. Among them are Archbishop Emeritus Desmond Tutu, Dr Tim Murithi, Prof. Mark Solms, Fulbright Scholars who were previously tenured at the university, and a number of ambassadors.

Prof. Aldo Stroebel, Director: International Academic Programmes, Office of the Vice-Chancellor, says that our university has increasingly embedded internationalisation in its strategic priorities. The Leadership for Change Programme, jointly hosted by International Affairs and Student Affairs, is a significant step forward in this context. This innovative and unique programme, initiated in 2010, serves as a leadership development programme focused on first-year students. It aims to build layers of new thinking and engagement among students from diverse backgrounds. As part of a year-long engagement, each student spends a period abroad where there is intense exposure to the academic, social, cultural and residential lives of students in other countries. A formal mentor development programme for staff runs concurrently with the initiative.
 
In the 2010 programme, 71 students in various cohorts were placed at nine universities in the USA. Following on the success of this initiative, in 2011, 150 students were hosted at partner universities in the USA, Europe and Japan. The impact of cross-cultural and cross-border experiences on changing and enriching the participants’ minds and attitudes has been manifested in a wide variety of ways at both the UFS and the partner institutions.
 
The Global Leadership Summit, with the theme, “Transcending Boundaries of Global Change Leadership”, is a reciprocal programme of the Leadership for Change initiative. It will focus on international engagements in addressing salient issues around change leadership, diversity and racial reconciliation in Higher Education through critical dialogues between staff and students from all over the world.
 
The programme will be continued during 2013 when 150 students will again be selected for participation and placement abroad.


Media Release
17 May 2012
Issued by: Lacea Loader
Director: Strategic Communication
Tel: +27(0)51 401 2584
Cell: +27(0)83 645 2454
E-mail: news@ufs.ac.za

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