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05 December 2024 | Story Dr Cindé Greyling | Photo Kaleidoscope
MACE Winners 2024
From left to right: Burneline Kaars (Head: Employee Wellness and Organisational Development), Dr WP Wahl (Student Life Director), Linda Greyling (Senior Officer: Special Projects, Student Recruitment Services), Gerben Van Niekerk (Senior Officer: Kovsie Support Services), Malia Maranyane (Senior Officer: Undergraduate Marketing, Student Recruitment Services), Nomonde Mbadi (Student Recruitment Services Director), and Susan Van Jaarsveld (Senior Director: Human Resources).

On 28 November 2024, the University of the Free State (UFS) did it again – reigned as champions at the annual Marketing, Advancement and Communication in Education (MACE) Excellence Awards and walking away with two of the top awards: the MACE Award for Outstanding Research and the Severus Cerff Award for Consistent Excellence.

KovsieX was named the overall winner of the MACE Award for Outstanding Research. This award is made to the entry with the highest score in research, clearly demonstrating how research has supported the strategic objectives of the institution and the project. KovsieX is a multiplatform approach designed to leverage the strengths of diverse media channels. This digitalisation aligns with Vision 130, leveraging emerging technologies to enhance teaching and learning quality and efficiency of non-academic support structures and systems.

The UFS’ entries were of such high quality that the university won the sought-after Severus Cerff Award for Consistent Excellence. This award is based on the number of entries entered by an institution and the number and level of those entries winning awards. The award is therefore made to the institution with the highest success ratio.

Furthermore, the UFS Matriculant of the Year event received a Silver Award – entries scoring 5.75 or higher earn a Silver Award, placing this event among some of the top achievers in the events category. Three UFS entries received Gold Awards and were the winners in their respective categories: KovsieChat (Digital Channels), 2024 Women’s Day Breakfast (Events), and KovsieX (Stakeholder Engagement Campaigns). This is a magnificent achievement for the UFS.

"Winning a MACE award at this early stage is proof that KovsieX is not just meeting national standards – it’s setting them. If we can achieve this level of excellence now, imagine how we’ll compete on the global stage when the project is fully realised,” says Gerben van Niekerk, Student Media Manager.

Lacea Loader, Senior Director: Communication and Marketing and Coordinator of the MACE Excellence Awards, explained that a record number of entries were received for the Excellence Awards this year. “We are ecstatic about the direction of communication at the UFS and that the university has been able to maintain the quality of its entries in recent years,” says Loader.

The MACE Excellence Awards takes place annually as part of the MACE National Conference, recognising and celebrating excellence and the achievements of specialists and practitioners in marketing, advancement, and communication in the higher-education sector. This year, the Cape Peninsula University of Technology (CPUT) hosted the conference from 27 to 28 November 2024.

In 2023, the UFS won 11 awards, including the Chairperson’s Award of Excellence. 

News Archive

DF Malherbe Memorial Lecture reflects on the role of Afrikaans
2012-06-07

 
At the DF Malherbe Memorial Lecture, from the left: Prof. Hennie van Coller, Head of the Department of Afrikaans and Dutch, German and French; Prof. Teuns Verschoor, Vice-Rector: Institutional Affairs; Prof. Wannie Carstens; and Prof. Lucius Botes, Dean of the Faculty of the Humanities.
Photo: Stephen Collett
07 June 2012

 

  • Lecture (pdf format - only available in afrikaans)

Does Afrikaans have a future in South Africa? How will the language become a truly transformed language of the new South Africa given the baggage of the image as the language of the oppressor? Will Afrikaans eventually die out?

These were the questions asked by Prof. Wannie Carstens, Director of the School of Languages at the Potchefstroom Campus of the North-West University, when he recently delivered the 31st DF Malherbe Memorial Lecture at the Bloemfontein Campus of the University of the Free State (UFS).
 
Prof. Carstens, also the former Chairperson of the Afrikaans Language Board, wanted to know whether reconciliation in Afrikaans is feasible, referring to the history of Afrikaans in South African politics. In a reference to the 1976 Soweto riots, he said a language could not be blamed for the mistakes of some of its speakers.
 
"The time is probably ripe to put this past behind us so that we can go on to reflect on Afrikaans, and in particular, the role of the Afrikaans speaker in the South Africa of 2012, and on the Afrikaans of 2060."
 
According to Prof. Carstens, an important condition for the reconciliation process of Afrikaans is to depoliticise the language. He referred to work that is being done by the Afrikaans Language Board and asked that everyone contribute to healing the Afrikaans language community.
 
"Let work together on a voice that can claim that it speaks on behalf of Afrikaans, and that might be able to contribute in the interest of Afrikaans to a truly transformed Afrikaans, or rather an inclusive Afrikaans that provides for all its speakers. When we are able to say that all Afrikaans voices are represented, only then can we truly talk of a transformed Afrikaans community."

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