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05 December 2024 | Story Dr Cindé Greyling | Photo Kaleidoscope
MACE Winners 2024
From left to right: Burneline Kaars (Head: Employee Wellness and Organisational Development), Dr WP Wahl (Student Life Director), Linda Greyling (Senior Officer: Special Projects, Student Recruitment Services), Gerben Van Niekerk (Senior Officer: Kovsie Support Services), Malia Maranyane (Senior Officer: Undergraduate Marketing, Student Recruitment Services), Nomonde Mbadi (Student Recruitment Services Director), and Susan Van Jaarsveld (Senior Director: Human Resources).

On 28 November 2024, the University of the Free State (UFS) did it again – reigned as champions at the annual Marketing, Advancement and Communication in Education (MACE) Excellence Awards and walking away with two of the top awards: the MACE Award for Outstanding Research and the Severus Cerff Award for Consistent Excellence.

KovsieX was named the overall winner of the MACE Award for Outstanding Research. This award is made to the entry with the highest score in research, clearly demonstrating how research has supported the strategic objectives of the institution and the project. KovsieX is a multiplatform approach designed to leverage the strengths of diverse media channels. This digitalisation aligns with Vision 130, leveraging emerging technologies to enhance teaching and learning quality and efficiency of non-academic support structures and systems.

The UFS’ entries were of such high quality that the university won the sought-after Severus Cerff Award for Consistent Excellence. This award is based on the number of entries entered by an institution and the number and level of those entries winning awards. The award is therefore made to the institution with the highest success ratio.

Furthermore, the UFS Matriculant of the Year event received a Silver Award – entries scoring 5.75 or higher earn a Silver Award, placing this event among some of the top achievers in the events category. Three UFS entries received Gold Awards and were the winners in their respective categories: KovsieChat (Digital Channels), 2024 Women’s Day Breakfast (Events), and KovsieX (Stakeholder Engagement Campaigns). This is a magnificent achievement for the UFS.

"Winning a MACE award at this early stage is proof that KovsieX is not just meeting national standards – it’s setting them. If we can achieve this level of excellence now, imagine how we’ll compete on the global stage when the project is fully realised,” says Gerben van Niekerk, Student Media Manager.

Lacea Loader, Senior Director: Communication and Marketing and Coordinator of the MACE Excellence Awards, explained that a record number of entries were received for the Excellence Awards this year. “We are ecstatic about the direction of communication at the UFS and that the university has been able to maintain the quality of its entries in recent years,” says Loader.

The MACE Excellence Awards takes place annually as part of the MACE National Conference, recognising and celebrating excellence and the achievements of specialists and practitioners in marketing, advancement, and communication in the higher-education sector. This year, the Cape Peninsula University of Technology (CPUT) hosted the conference from 27 to 28 November 2024.

In 2023, the UFS won 11 awards, including the Chairperson’s Award of Excellence. 

News Archive

New generation must take South Africa into the Promised Land
2012-07-23

 

Prof. Somadoda Fikeni talks about Reconciliation and Social Justice on Nelson Mandela Day.
Photo: Johan Roux
18 July 2012

 

Former President Nelson Mandela was part of the Moses generation that took people out of bondage. What the country now needs is the Joshua generation that will take it into the promise land.

This is according to political analyst and public commentator, Prof. Somadoda Fikeni. He was speaking to staff and students participating in the Global Leadership Summit, which took place on the Bloemfontein Campus from 8-20 July 2012. Prof. Fikeni took part in a panel discussion on Justice and Reconciliation. He and other panellists observed that there were still many challenges facing reconciliation in South Africa.

Referring to controversial statements made by Helen Zille, Julius Malema and Pieter Mulder, Prof. Fikeni said public discourse had become toxic and that the country was faced by a leadership crisis.

Ms Yasmin Sooka, a former Commissioner of the Truth and Reconciliation Commission (TRC) and Executive Director of the Foundation for Human Rights South Africa, asked if reconciliation had not come at the expense of redress. She said that to date there had been no restitution.

Ms Lihlumelo Toyana, a post-graduate student at the university, was also part of the panel. She told the audience that 18 years into democracy, there are still people waiting for justice. Toyana said young people hoped to see change and wondered if South Africans would ever sit down and have dialogue about the past. “We need closure; we need to take the country forward.”

The other panelists were lawyer, politician and former Human Rights Commissioner Prof. Leon Wessels; a professor from the University of Cape Town’s Law Faculty, Prof. Jaco Barnard-Naude; and psychologist, Prof. Alain Tschudin.
 

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