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05 December 2024 | Story Dr Cindé Greyling | Photo Kaleidoscope
MACE Winners 2024
From left to right: Burneline Kaars (Head: Employee Wellness and Organisational Development), Dr WP Wahl (Student Life Director), Linda Greyling (Senior Officer: Special Projects, Student Recruitment Services), Gerben Van Niekerk (Senior Officer: Kovsie Support Services), Malia Maranyane (Senior Officer: Undergraduate Marketing, Student Recruitment Services), Nomonde Mbadi (Student Recruitment Services Director), and Susan Van Jaarsveld (Senior Director: Human Resources).

On 28 November 2024, the University of the Free State (UFS) did it again – reigned as champions at the annual Marketing, Advancement and Communication in Education (MACE) Excellence Awards and walking away with two of the top awards: the MACE Award for Outstanding Research and the Severus Cerff Award for Consistent Excellence.

KovsieX was named the overall winner of the MACE Award for Outstanding Research. This award is made to the entry with the highest score in research, clearly demonstrating how research has supported the strategic objectives of the institution and the project. KovsieX is a multiplatform approach designed to leverage the strengths of diverse media channels. This digitalisation aligns with Vision 130, leveraging emerging technologies to enhance teaching and learning quality and efficiency of non-academic support structures and systems.

The UFS’ entries were of such high quality that the university won the sought-after Severus Cerff Award for Consistent Excellence. This award is based on the number of entries entered by an institution and the number and level of those entries winning awards. The award is therefore made to the institution with the highest success ratio.

Furthermore, the UFS Matriculant of the Year event received a Silver Award – entries scoring 5.75 or higher earn a Silver Award, placing this event among some of the top achievers in the events category. Three UFS entries received Gold Awards and were the winners in their respective categories: KovsieChat (Digital Channels), 2024 Women’s Day Breakfast (Events), and KovsieX (Stakeholder Engagement Campaigns). This is a magnificent achievement for the UFS.

"Winning a MACE award at this early stage is proof that KovsieX is not just meeting national standards – it’s setting them. If we can achieve this level of excellence now, imagine how we’ll compete on the global stage when the project is fully realised,” says Gerben van Niekerk, Student Media Manager.

Lacea Loader, Senior Director: Communication and Marketing and Coordinator of the MACE Excellence Awards, explained that a record number of entries were received for the Excellence Awards this year. “We are ecstatic about the direction of communication at the UFS and that the university has been able to maintain the quality of its entries in recent years,” says Loader.

The MACE Excellence Awards takes place annually as part of the MACE National Conference, recognising and celebrating excellence and the achievements of specialists and practitioners in marketing, advancement, and communication in the higher-education sector. This year, the Cape Peninsula University of Technology (CPUT) hosted the conference from 27 to 28 November 2024.

In 2023, the UFS won 11 awards, including the Chairperson’s Award of Excellence. 

News Archive

Golden Key recognises top achievers
2012-08-29

A jam packed audience listens to the keynote address at the UFS Golden Key Annual new members’ ceremony.
Photo: Stephen Collett
29 August 2012

Recognising academic excellence at the University of the Free State (UFS), the world’s biggest academic honour society, Golden Key International Honour Society, selected a record number of Kovsie students as new members this year.

More than 700 top achievers have been invited to join the prestige academic society – the biggest crop of students thus far.

New members, the top 15% of academic students at Kovsies, were welcomed to the society’s UFS Chapter at an induction ceremony held on Saturday 25 August 2012. The ceremony also saw Justice Ian van der Merwe, Chairperson of the UFS Council, Mr Billyboy Ramahlele, Director Community Engagement, and Prof. Hendrik Swart, Senior Professor in Physics at the UFS being recognised as honorary members of the society. The event, held at the Kovsie Church, drew a large crowd with the venue packed to capacity.

Sibusiso Tshabalala, a third-year BCom Law student, and recently selected as one of ten Google Young Minds for 2012, delivered the keynote address. Structuring his talk around dreams, fears and music, Sibusiso told students they had joined a global community of students who valued academic achievement, leadership and service. “In a country where rhetoric triumphs over logic and mediocrity rules supreme, while excellence is fast becoming taboo, we need the thinkers to do the leading.”

Dr Derek Swemmer, Registrar and co-advisor of the UFS Chapter, told the students they had demonstrated the ability and now had to fulfil their potential. He was appointed as Chairperson of the society’s governing body in March this year.

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