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05 December 2024 | Story Dr Cindé Greyling | Photo Kaleidoscope
MACE Winners 2024
From left to right: Burneline Kaars (Head: Employee Wellness and Organisational Development), Dr WP Wahl (Student Life Director), Linda Greyling (Senior Officer: Special Projects, Student Recruitment Services), Gerben Van Niekerk (Senior Officer: Kovsie Support Services), Malia Maranyane (Senior Officer: Undergraduate Marketing, Student Recruitment Services), Nomonde Mbadi (Student Recruitment Services Director), and Susan Van Jaarsveld (Senior Director: Human Resources).

On 28 November 2024, the University of the Free State (UFS) did it again – reigned as champions at the annual Marketing, Advancement and Communication in Education (MACE) Excellence Awards and walking away with two of the top awards: the MACE Award for Outstanding Research and the Severus Cerff Award for Consistent Excellence.

KovsieX was named the overall winner of the MACE Award for Outstanding Research. This award is made to the entry with the highest score in research, clearly demonstrating how research has supported the strategic objectives of the institution and the project. KovsieX is a multiplatform approach designed to leverage the strengths of diverse media channels. This digitalisation aligns with Vision 130, leveraging emerging technologies to enhance teaching and learning quality and efficiency of non-academic support structures and systems.

The UFS’ entries were of such high quality that the university won the sought-after Severus Cerff Award for Consistent Excellence. This award is based on the number of entries entered by an institution and the number and level of those entries winning awards. The award is therefore made to the institution with the highest success ratio.

Furthermore, the UFS Matriculant of the Year event received a Silver Award – entries scoring 5.75 or higher earn a Silver Award, placing this event among some of the top achievers in the events category. Three UFS entries received Gold Awards and were the winners in their respective categories: KovsieChat (Digital Channels), 2024 Women’s Day Breakfast (Events), and KovsieX (Stakeholder Engagement Campaigns). This is a magnificent achievement for the UFS.

"Winning a MACE award at this early stage is proof that KovsieX is not just meeting national standards – it’s setting them. If we can achieve this level of excellence now, imagine how we’ll compete on the global stage when the project is fully realised,” says Gerben van Niekerk, Student Media Manager.

Lacea Loader, Senior Director: Communication and Marketing and Coordinator of the MACE Excellence Awards, explained that a record number of entries were received for the Excellence Awards this year. “We are ecstatic about the direction of communication at the UFS and that the university has been able to maintain the quality of its entries in recent years,” says Loader.

The MACE Excellence Awards takes place annually as part of the MACE National Conference, recognising and celebrating excellence and the achievements of specialists and practitioners in marketing, advancement, and communication in the higher-education sector. This year, the Cape Peninsula University of Technology (CPUT) hosted the conference from 27 to 28 November 2024.

In 2023, the UFS won 11 awards, including the Chairperson’s Award of Excellence. 

News Archive

Kovsie students receive American Cancer Society Award
2012-08-30

 
Kovsie students during one of their purple cake sales
30 August 2012

South Africa’s first student-driven CANSA (Cancer Association of South Africa) Relay for Live, organised by students from the University of the Free State, has received an International Award from the American Cancer Society.

Showing solidarity with survivors of cancer, those who have battled and lost loved ones to the disease, the Kovsie students were rewarded with the society’s 2011/2012 Heart of Relay Award for youth involvement. The award was handed out at a ceremony in Mossel Bay in the Western Cape.

The Relay for Life is a global initiative that has been running for 26 years. It is an overnight relay event where teams of people camp out around a track. Members of each team take turns walking and running around the track. They also participate in a Luminaria ceremony where loved ones lost to cancer are remembered.

Relay for Life events are held for the general public as well as tertiary institutions. The Relay for Life event, held on the Bloemfontein Campus at the beginning of the year, was the first student organised one in South Africa.

Leading up to the event, Kovsie students engaged in a number of cancer awareness campaigns. These included purple cake sales and a shava-thon event. All money raised was donated to the Cancer Association of South Africa.

Sibusiso Tshabalala, founding chairperson of the Kovsie initiative, says the students worked with the local chapter of the Childhood Cancer Foundation (CHOC). “The event was generally learning about cancer, sharing the idea of solidarity and bringing students together.” Sibusiso says a similar project is planned for next year.
 

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