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05 December 2024 | Story Dr Cindé Greyling | Photo Kaleidoscope
MACE Winners 2024
From left to right: Burneline Kaars (Head: Employee Wellness and Organisational Development), Dr WP Wahl (Student Life Director), Linda Greyling (Senior Officer: Special Projects, Student Recruitment Services), Gerben Van Niekerk (Senior Officer: Kovsie Support Services), Malia Maranyane (Senior Officer: Undergraduate Marketing, Student Recruitment Services), Nomonde Mbadi (Student Recruitment Services Director), and Susan Van Jaarsveld (Senior Director: Human Resources).

On 28 November 2024, the University of the Free State (UFS) did it again – reigned as champions at the annual Marketing, Advancement and Communication in Education (MACE) Excellence Awards and walking away with two of the top awards: the MACE Award for Outstanding Research and the Severus Cerff Award for Consistent Excellence.

KovsieX was named the overall winner of the MACE Award for Outstanding Research. This award is made to the entry with the highest score in research, clearly demonstrating how research has supported the strategic objectives of the institution and the project. KovsieX is a multiplatform approach designed to leverage the strengths of diverse media channels. This digitalisation aligns with Vision 130, leveraging emerging technologies to enhance teaching and learning quality and efficiency of non-academic support structures and systems.

The UFS’ entries were of such high quality that the university won the sought-after Severus Cerff Award for Consistent Excellence. This award is based on the number of entries entered by an institution and the number and level of those entries winning awards. The award is therefore made to the institution with the highest success ratio.

Furthermore, the UFS Matriculant of the Year event received a Silver Award – entries scoring 5.75 or higher earn a Silver Award, placing this event among some of the top achievers in the events category. Three UFS entries received Gold Awards and were the winners in their respective categories: KovsieChat (Digital Channels), 2024 Women’s Day Breakfast (Events), and KovsieX (Stakeholder Engagement Campaigns). This is a magnificent achievement for the UFS.

"Winning a MACE award at this early stage is proof that KovsieX is not just meeting national standards – it’s setting them. If we can achieve this level of excellence now, imagine how we’ll compete on the global stage when the project is fully realised,” says Gerben van Niekerk, Student Media Manager.

Lacea Loader, Senior Director: Communication and Marketing and Coordinator of the MACE Excellence Awards, explained that a record number of entries were received for the Excellence Awards this year. “We are ecstatic about the direction of communication at the UFS and that the university has been able to maintain the quality of its entries in recent years,” says Loader.

The MACE Excellence Awards takes place annually as part of the MACE National Conference, recognising and celebrating excellence and the achievements of specialists and practitioners in marketing, advancement, and communication in the higher-education sector. This year, the Cape Peninsula University of Technology (CPUT) hosted the conference from 27 to 28 November 2024.

In 2023, the UFS won 11 awards, including the Chairperson’s Award of Excellence. 

News Archive

UFS Faculty of Law and Department of Health join hands to combat modern day slavery
2012-10-03

At this event, were from the left: Dr Adri Krieger and Dr Mariaan Kotze. Both are from the Department of Health: Directorate Forensic Services. Far right is Dr Beatri Kruger from the Unit for Children's Rights and the Department of Criminal and Medical Law at the UFS.
4 October 2012

Research and court cases confirm that the trade in people is a reality in South Africa. According to Dr Beatri Kruger from the Unit for Children's Rights and the Department of Criminal and Medical Law at the University of the Free State (UFS), complex challenges are faced in combating human trafficking. One of these challenges is a lack of knowledge of this crime and the difficulty in identifying trafficked victims.

To address the lack of knowledge, a number of discussions took place between Dr Kruger and delegates from the Department of Health.

A project has been initiated to address this problem in the public health sector. A need to raise awareness and provide training to medical practitioners to better understand human trafficking was identified. The most important aim of this initiative is to empower medical staff, to identify trafficked victims that visit hospitals and clinics countrywide and to also treat them appropriately in light of the severe trauma they have often been exposed to. The initiative will also empower medical practitioners to refer patients to other service providers such as social workers and psychologists.

The talks with medical practitioners from the Department of Health have led to training and awareness raising that will be provided at some of the local hospitals before the end of the year. Further training seminars are planned for medical practitioners, which will include a presentation by Dr Kruger on legal issues that are relevant for staff in the public health sector. The multidisciplinary cooperation that was established between representatives from the UFS Faculty of Law and the Department of Health has contributed substantially to a more effective response to human trafficking in South Africa.
 

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