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UFS wins top awards at the 2024 Mace Excellence Awards

05 December 2024 | Story Dr Cindé Greyling | Photo Kaleidoscope

MACE Winners 2024 — From left to right: Burneline Kaars (Head: Employee Wellness and Organisational Development), Dr WP Wahl (Student Life Director), Linda Greyling (Senior Officer: Special Projects, Student Recruitment Services), Gerben Van Niekerk (Senior Officer: Kovsie Support Services), Malia Maranyane (Senior Officer: Undergraduate Marketing, Student Recruitment Services), Nomonde Mbadi (Student Recruitment Services Director), and Susan Van Jaarsveld (Senior Director: Human Resources).

On 28 November 2024, the University of the Free State (UFS) did it again – reigned as champions at the annual Marketing, Advancement and Communication in Education (MACE) Excellence Awards and walking away with two of the top awards: the MACE Award for Outstanding Research and the Severus Cerff Award for Consistent Excellence.

KovsieX was named the overall winner of the MACE Award for Outstanding Research. This award is made to the entry with the highest score in research, clearly demonstrating how research has supported the strategic objectives of the institution and the project. KovsieX is a multiplatform approach designed to leverage the strengths of diverse media channels. This digitalisation aligns with Vision 130, leveraging emerging technologies to enhance teaching and learning quality and efficiency of non-academic support structures and systems.

The UFS’ entries were of such high quality that the university won the sought-after Severus Cerff Award for Consistent Excellence. This award is based on the number of entries entered by an institution and the number and level of those entries winning awards. The award is therefore made to the institution with the highest success ratio.

Furthermore, the UFS Matriculant of the Year event received a Silver Award – entries scoring 5.75 or higher earn a Silver Award, placing this event among some of the top achievers in the events category. Three UFS entries received Gold Awards and were the winners in their respective categories: KovsieChat (Digital Channels), 2024 Women’s Day Breakfast (Events), and KovsieX (Stakeholder Engagement Campaigns). This is a magnificent achievement for the UFS.

"Winning a MACE award at this early stage is proof that KovsieX is not just meeting national standards – it’s setting them. If we can achieve this level of excellence now, imagine how we’ll compete on the global stage when the project is fully realised,” says Gerben van Niekerk, Student Media Manager.

Lacea Loader, Senior Director: Communication and Marketing and Coordinator of the MACE Excellence Awards, explained that a record number of entries were received for the Excellence Awards this year. “We are ecstatic about the direction of communication at the UFS and that the university has been able to maintain the quality of its entries in recent years,” says Loader.

The MACE Excellence Awards takes place annually as part of the MACE National Conference, recognising and celebrating excellence and the achievements of specialists and practitioners in marketing, advancement, and communication in the higher-education sector. This year, the Cape Peninsula University of Technology (CPUT) hosted the conference from 27 to 28 November 2024.

In 2023, the UFS won 11 awards, including the Chairperson’s Award of Excellence.

News Archive

Two academics receive prestigious fellowship for leadership programme

2013-01-16

The University of the Free State (UFS) boasts two academics who received the HELM LEAD (Higher Education and Leadership Programme) Fellowship for 2013. Prof. Liezel Lues from the Department of Public Administration and Management and Prof. Liezel Herselman from the Department of Plant Sciences both received this prestigious fellowship.

After the nationwide nomination procedure – with a choice from 120 applications - Higher Education South Africa (HESA) awarded 25 placements in the programme. Candidates who were selected, had to be in middle-management positions within the university sector, had to have exceptional qualities, and had to exhibit management and leadership potential within their university.

This group will now undergo a number of modules in Higher Education, which will start during January in Cape Town. The aim of the programme, running between February 2013 and April 2013, is to provide learning opportunities for middle and senior managers to gain knowledge and skills, with a view to the successful navigation of the constant challenges of change and to interpret effectively the operational impact of internal and external drivers.

Modules include topics such as Academic Policy and Planning; Governance and Strategy; Systems Management; and Managing People and Change.

Prof. Lues stated that she applied for the programme because she strongly believes that an effective and vibrant public sector, and especially the role of female academics therein, will play a fundamental role in the transformation of the South African community towards a prosperous and tolerant society. “I believe the LEAD component of HESA will offer me the opportunity to enhance my knowledge and insight with regard to the socio-political environment and its impact on higher education institutions. The envisaged outcomes of the programme will also directly lead to the improvement of my leadership and management practices within the UFS’ Department of Public Administration and Management,” said Prof. Lues.

Prof. Herselman was appointed as Head of the Department of Plant Sciences, effective from 1 January 2013. She is very excited about this new position and said: “Although I am looking forward to the new challenge, I am aware of my lack of experience as a manager. The LEAD programme will provide me with the necessary skills and knowledge to succeed as Head of Department and will give me the opportunity to strengthen the Department of Plant Sciences and to make it a Department of international stature.”

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