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05 December 2024 | Story Dr Cindé Greyling | Photo Kaleidoscope
MACE Winners 2024
From left to right: Burneline Kaars (Head: Employee Wellness and Organisational Development), Dr WP Wahl (Student Life Director), Linda Greyling (Senior Officer: Special Projects, Student Recruitment Services), Gerben Van Niekerk (Senior Officer: Kovsie Support Services), Malia Maranyane (Senior Officer: Undergraduate Marketing, Student Recruitment Services), Nomonde Mbadi (Student Recruitment Services Director), and Susan Van Jaarsveld (Senior Director: Human Resources).

On 28 November 2024, the University of the Free State (UFS) did it again – reigned as champions at the annual Marketing, Advancement and Communication in Education (MACE) Excellence Awards and walking away with two of the top awards: the MACE Award for Outstanding Research and the Severus Cerff Award for Consistent Excellence.

KovsieX was named the overall winner of the MACE Award for Outstanding Research. This award is made to the entry with the highest score in research, clearly demonstrating how research has supported the strategic objectives of the institution and the project. KovsieX is a multiplatform approach designed to leverage the strengths of diverse media channels. This digitalisation aligns with Vision 130, leveraging emerging technologies to enhance teaching and learning quality and efficiency of non-academic support structures and systems.

The UFS’ entries were of such high quality that the university won the sought-after Severus Cerff Award for Consistent Excellence. This award is based on the number of entries entered by an institution and the number and level of those entries winning awards. The award is therefore made to the institution with the highest success ratio.

Furthermore, the UFS Matriculant of the Year event received a Silver Award – entries scoring 5.75 or higher earn a Silver Award, placing this event among some of the top achievers in the events category. Three UFS entries received Gold Awards and were the winners in their respective categories: KovsieChat (Digital Channels), 2024 Women’s Day Breakfast (Events), and KovsieX (Stakeholder Engagement Campaigns). This is a magnificent achievement for the UFS.

"Winning a MACE award at this early stage is proof that KovsieX is not just meeting national standards – it’s setting them. If we can achieve this level of excellence now, imagine how we’ll compete on the global stage when the project is fully realised,” says Gerben van Niekerk, Student Media Manager.

Lacea Loader, Senior Director: Communication and Marketing and Coordinator of the MACE Excellence Awards, explained that a record number of entries were received for the Excellence Awards this year. “We are ecstatic about the direction of communication at the UFS and that the university has been able to maintain the quality of its entries in recent years,” says Loader.

The MACE Excellence Awards takes place annually as part of the MACE National Conference, recognising and celebrating excellence and the achievements of specialists and practitioners in marketing, advancement, and communication in the higher-education sector. This year, the Cape Peninsula University of Technology (CPUT) hosted the conference from 27 to 28 November 2024.

In 2023, the UFS won 11 awards, including the Chairperson’s Award of Excellence. 

News Archive

A Rag procession to remember
2013-02-06

Photo: Albert van Biljon
05 February 2013


   YouTube Video

A Rag procession to remember and one of the best in years. This was the opinion of many spectators at the Kovsies’ annual Rag procession on Saturday 2 February 2013. Large numbers of people came to watch the procession moving through the streets of Bloemfontein as students showed off their floats.

A festive atmosphere prevailed along the route and some people came prepared with camping chairs and picnic baskets.

The proceedings began with a morning procession to the Twin City shopping centre in Heidedal and the Kenilworth shopping centre in Mangaung. About 10 000 food parcels were handed out in the two suburbs, while the UFS Cultural Office and KovsieFM entertained the residents.

Prof. Jonathan Jansen, Vice-Chancellor and Rector, as well as members of the senior leadership, went along on the journey to the two suburbs. Dozens of children and adults were at the Twin City shopping centre where hundreds of balloons were released. Kovsie staff, students and members of the SRC at the Bloemfontein Campus met with members of the community and helped to hand out food parcels.

The main procession left from the Bloemfontein Campus at 18:00 and proceeded to the Old Grey’s sports grounds for the Rag concert. Rag-goers were entertained by the music group Mi Casa, the singing duo and twin brothers Locnville, as well as Bobby van Jaarsveld. People were also treated to a fireworks display.

The float of the residences Karee, Soetdoring and Imperium was announced as the winning float.

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