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05 December 2024 | Story Dr Cindé Greyling | Photo Kaleidoscope
MACE Winners 2024
From left to right: Burneline Kaars (Head: Employee Wellness and Organisational Development), Dr WP Wahl (Student Life Director), Linda Greyling (Senior Officer: Special Projects, Student Recruitment Services), Gerben Van Niekerk (Senior Officer: Kovsie Support Services), Malia Maranyane (Senior Officer: Undergraduate Marketing, Student Recruitment Services), Nomonde Mbadi (Student Recruitment Services Director), and Susan Van Jaarsveld (Senior Director: Human Resources).

On 28 November 2024, the University of the Free State (UFS) did it again – reigned as champions at the annual Marketing, Advancement and Communication in Education (MACE) Excellence Awards and walking away with two of the top awards: the MACE Award for Outstanding Research and the Severus Cerff Award for Consistent Excellence.

KovsieX was named the overall winner of the MACE Award for Outstanding Research. This award is made to the entry with the highest score in research, clearly demonstrating how research has supported the strategic objectives of the institution and the project. KovsieX is a multiplatform approach designed to leverage the strengths of diverse media channels. This digitalisation aligns with Vision 130, leveraging emerging technologies to enhance teaching and learning quality and efficiency of non-academic support structures and systems.

The UFS’ entries were of such high quality that the university won the sought-after Severus Cerff Award for Consistent Excellence. This award is based on the number of entries entered by an institution and the number and level of those entries winning awards. The award is therefore made to the institution with the highest success ratio.

Furthermore, the UFS Matriculant of the Year event received a Silver Award – entries scoring 5.75 or higher earn a Silver Award, placing this event among some of the top achievers in the events category. Three UFS entries received Gold Awards and were the winners in their respective categories: KovsieChat (Digital Channels), 2024 Women’s Day Breakfast (Events), and KovsieX (Stakeholder Engagement Campaigns). This is a magnificent achievement for the UFS.

"Winning a MACE award at this early stage is proof that KovsieX is not just meeting national standards – it’s setting them. If we can achieve this level of excellence now, imagine how we’ll compete on the global stage when the project is fully realised,” says Gerben van Niekerk, Student Media Manager.

Lacea Loader, Senior Director: Communication and Marketing and Coordinator of the MACE Excellence Awards, explained that a record number of entries were received for the Excellence Awards this year. “We are ecstatic about the direction of communication at the UFS and that the university has been able to maintain the quality of its entries in recent years,” says Loader.

The MACE Excellence Awards takes place annually as part of the MACE National Conference, recognising and celebrating excellence and the achievements of specialists and practitioners in marketing, advancement, and communication in the higher-education sector. This year, the Cape Peninsula University of Technology (CPUT) hosted the conference from 27 to 28 November 2024.

In 2023, the UFS won 11 awards, including the Chairperson’s Award of Excellence. 

News Archive

Prof. André Keet appointed to Ministerial Oversight Committee on Higher Education
2013-01-15

 

Prof. André Keet
Photo: Anja Aucamp
24 January 2013



Prof. André Keet, Director of the Institute for Reconciliation and Social Justice at the university, has been appointed as member of the Oversight Committee on the Transformation of South African Universities. He is one of seven committee members that were appointed by the Ministry of Higher Education and Training to monitor progress on transformation in public universities.

The committee will advise Dr Blade Nzimande, Minister of Higher Education and Training, on policy to combat racism, sexism and other forms of unfair discrimination in public higher education. The committee will also advise on the role of universities in promoting the development of a free, fair and non-discriminatory society beyond the world of the academia.

The senior leadership of the university has welcomed the appointment of Prof. Keet and said with his extensive experience as a former Commissioner on the Commission for Gender Equality and as the Director of the university's Institute for Reconciliation and Social Justice (which was formed as one of several initiatives taken by the senior leadership in the aftermath of the Reitz incident), Prof. Keet will be a valuable member of the committee.

"Prof. Keet has the experience and expertise to guard the autonomy and academic freedom of universities, thus avoiding this committee from becoming a political intervention in the affairs of the higher education sector," said Prof. Jonathan Jansen, Vice-Chancellor and Rector of the university.

Honoured to be elected on the committee, Prof. Keet said he is ready to serve the national interest in the transformation of South African universities. "The appointment is also a compliment to the university and to its exceptional experience in the process of transformation."

Prof. Keet will serve on the committee for a period of three years. The other members of the committee are Prof. Malegapuru Makgoba, who will serve as chairperson, Dr Mvuyo Tom, Ms Nazeema Mohamed, Ms Zingiswa Losi, Mr Joe Mpisi and Prof. Shirley Walters.

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