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05 December 2024 | Story Dr Cindé Greyling | Photo Kaleidoscope
MACE Winners 2024
From left to right: Burneline Kaars (Head: Employee Wellness and Organisational Development), Dr WP Wahl (Student Life Director), Linda Greyling (Senior Officer: Special Projects, Student Recruitment Services), Gerben Van Niekerk (Senior Officer: Kovsie Support Services), Malia Maranyane (Senior Officer: Undergraduate Marketing, Student Recruitment Services), Nomonde Mbadi (Student Recruitment Services Director), and Susan Van Jaarsveld (Senior Director: Human Resources).

On 28 November 2024, the University of the Free State (UFS) did it again – reigned as champions at the annual Marketing, Advancement and Communication in Education (MACE) Excellence Awards and walking away with two of the top awards: the MACE Award for Outstanding Research and the Severus Cerff Award for Consistent Excellence.

KovsieX was named the overall winner of the MACE Award for Outstanding Research. This award is made to the entry with the highest score in research, clearly demonstrating how research has supported the strategic objectives of the institution and the project. KovsieX is a multiplatform approach designed to leverage the strengths of diverse media channels. This digitalisation aligns with Vision 130, leveraging emerging technologies to enhance teaching and learning quality and efficiency of non-academic support structures and systems.

The UFS’ entries were of such high quality that the university won the sought-after Severus Cerff Award for Consistent Excellence. This award is based on the number of entries entered by an institution and the number and level of those entries winning awards. The award is therefore made to the institution with the highest success ratio.

Furthermore, the UFS Matriculant of the Year event received a Silver Award – entries scoring 5.75 or higher earn a Silver Award, placing this event among some of the top achievers in the events category. Three UFS entries received Gold Awards and were the winners in their respective categories: KovsieChat (Digital Channels), 2024 Women’s Day Breakfast (Events), and KovsieX (Stakeholder Engagement Campaigns). This is a magnificent achievement for the UFS.

"Winning a MACE award at this early stage is proof that KovsieX is not just meeting national standards – it’s setting them. If we can achieve this level of excellence now, imagine how we’ll compete on the global stage when the project is fully realised,” says Gerben van Niekerk, Student Media Manager.

Lacea Loader, Senior Director: Communication and Marketing and Coordinator of the MACE Excellence Awards, explained that a record number of entries were received for the Excellence Awards this year. “We are ecstatic about the direction of communication at the UFS and that the university has been able to maintain the quality of its entries in recent years,” says Loader.

The MACE Excellence Awards takes place annually as part of the MACE National Conference, recognising and celebrating excellence and the achievements of specialists and practitioners in marketing, advancement, and communication in the higher-education sector. This year, the Cape Peninsula University of Technology (CPUT) hosted the conference from 27 to 28 November 2024.

In 2023, the UFS won 11 awards, including the Chairperson’s Award of Excellence. 

News Archive

Study shows that even cheating monkeys alter their behaviour to avoid detection and punishment
2013-03-12

 

Dr Le Roux sharing a moment with the geladas (Theropithecus gelada).
Photo: Supplied
11 March 2013

A recent article headed by Dr Aliza le Roux from the University of the Free State Qwaqwa Campus’ Department of Zoology and Entomology, asserts that cheating and deception is not only a human phenomenon - it is also found in non-human animals.

“Our specific study investigated cheating and punishment in geladas. While human beings are known to deceive one another, and punish cheaters that get caught, it is actually very rare to find proof of this kind of behaviour in non-human animals,” said Dr Le Roux.

“We don't know if this is because humans are uniquely deceitful, or if it is just that animals deal with cheating differently. Our study was therefore the first to demonstrate that gelada males and females try to deceive their partners when they are cheating on them. This means they try to hide their unfaithful behaviour.” This is therefore the first investigation to document tactical deception in primates living in a natural environment.

“We also showed that the cuckolded males then punish the cheaters, but could not determine if the punishment actually caused cheaters to stop cheating,” said Dr Le Roux.

This on-going and long-term study continues to observe the population of wild geladas in the Simien Mountains National Park in Ethiopia. The study investigates primate hormones, cognition, genetics, social behaviour and conservation, and is done in collaboration with the Universities of Michigan and Pennsylvania.

The full version of the article can be accessed on (http://www.nature.com/ncomms/journal/v4/n2/full/ncomms2468.html).


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