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05 December 2024 | Story Dr Cindé Greyling | Photo Kaleidoscope
MACE Winners 2024
From left to right: Burneline Kaars (Head: Employee Wellness and Organisational Development), Dr WP Wahl (Student Life Director), Linda Greyling (Senior Officer: Special Projects, Student Recruitment Services), Gerben Van Niekerk (Senior Officer: Kovsie Support Services), Malia Maranyane (Senior Officer: Undergraduate Marketing, Student Recruitment Services), Nomonde Mbadi (Student Recruitment Services Director), and Susan Van Jaarsveld (Senior Director: Human Resources).

On 28 November 2024, the University of the Free State (UFS) did it again – reigned as champions at the annual Marketing, Advancement and Communication in Education (MACE) Excellence Awards and walking away with two of the top awards: the MACE Award for Outstanding Research and the Severus Cerff Award for Consistent Excellence.

KovsieX was named the overall winner of the MACE Award for Outstanding Research. This award is made to the entry with the highest score in research, clearly demonstrating how research has supported the strategic objectives of the institution and the project. KovsieX is a multiplatform approach designed to leverage the strengths of diverse media channels. This digitalisation aligns with Vision 130, leveraging emerging technologies to enhance teaching and learning quality and efficiency of non-academic support structures and systems.

The UFS’ entries were of such high quality that the university won the sought-after Severus Cerff Award for Consistent Excellence. This award is based on the number of entries entered by an institution and the number and level of those entries winning awards. The award is therefore made to the institution with the highest success ratio.

Furthermore, the UFS Matriculant of the Year event received a Silver Award – entries scoring 5.75 or higher earn a Silver Award, placing this event among some of the top achievers in the events category. Three UFS entries received Gold Awards and were the winners in their respective categories: KovsieChat (Digital Channels), 2024 Women’s Day Breakfast (Events), and KovsieX (Stakeholder Engagement Campaigns). This is a magnificent achievement for the UFS.

"Winning a MACE award at this early stage is proof that KovsieX is not just meeting national standards – it’s setting them. If we can achieve this level of excellence now, imagine how we’ll compete on the global stage when the project is fully realised,” says Gerben van Niekerk, Student Media Manager.

Lacea Loader, Senior Director: Communication and Marketing and Coordinator of the MACE Excellence Awards, explained that a record number of entries were received for the Excellence Awards this year. “We are ecstatic about the direction of communication at the UFS and that the university has been able to maintain the quality of its entries in recent years,” says Loader.

The MACE Excellence Awards takes place annually as part of the MACE National Conference, recognising and celebrating excellence and the achievements of specialists and practitioners in marketing, advancement, and communication in the higher-education sector. This year, the Cape Peninsula University of Technology (CPUT) hosted the conference from 27 to 28 November 2024.

In 2023, the UFS won 11 awards, including the Chairperson’s Award of Excellence. 

News Archive

Qwaqwa Campus welcomes new Head
2013-04-17

 

Prof Prakash Naidoo
Photo:Thabo Kessah
17 April 2013


   Welcoming video

The Qwaqwa Campus welcomed its new Head in the person of Prof Prakash Naidoo. Prof Naidoo, former Deputy Vice-Chancellor: Finance (Resources and Planning) at the Vaal University of Technology (VUT), received a very warm welcome from the staff, students and the Eastern Free State community.

In response to his welcoming, Prof Naidoo thanked among others, his predecessor, Dr Elias Malete, for his leadership of the campus, as well as the Head: Operations, Teboho Manchu and the Head: Academic, Dr Elsa Crause, for their support during his first few days on campus.

“I am elated to be joining an institution that is serious about transformation. There is still a lot of work ahead to make this campus the best,” said Prof Naidoo.

“Positive vibrancy exists here and all of us must begin to think about how we can multiply the effect to make it even better.”

“This year the campus is celebrating its tenth year in existence as part of the University of the Free State and we have accomplished much in this time. However, there is still a lot to accomplish in the next 10 years. We need progressive change. Let us all look ahead, but let us never forget the past.”

“Today’s students live with greater complexities, like watching too much TV and reading less. They need more counselling and guidance. In my book, students come first. Academic business comes first.”

Prof Naidoo expressed his optimism in working with all internal and external stakeholders.

“I am a team player and we must all develop a working plan for this campus,” Prof Naidoo said.

The welcoming was attended by members of the Council and the Rectorate.

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