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05 December 2024 | Story Dr Cindé Greyling | Photo Kaleidoscope
MACE Winners 2024
From left to right: Burneline Kaars (Head: Employee Wellness and Organisational Development), Dr WP Wahl (Student Life Director), Linda Greyling (Senior Officer: Special Projects, Student Recruitment Services), Gerben Van Niekerk (Senior Officer: Kovsie Support Services), Malia Maranyane (Senior Officer: Undergraduate Marketing, Student Recruitment Services), Nomonde Mbadi (Student Recruitment Services Director), and Susan Van Jaarsveld (Senior Director: Human Resources).

On 28 November 2024, the University of the Free State (UFS) did it again – reigned as champions at the annual Marketing, Advancement and Communication in Education (MACE) Excellence Awards and walking away with two of the top awards: the MACE Award for Outstanding Research and the Severus Cerff Award for Consistent Excellence.

KovsieX was named the overall winner of the MACE Award for Outstanding Research. This award is made to the entry with the highest score in research, clearly demonstrating how research has supported the strategic objectives of the institution and the project. KovsieX is a multiplatform approach designed to leverage the strengths of diverse media channels. This digitalisation aligns with Vision 130, leveraging emerging technologies to enhance teaching and learning quality and efficiency of non-academic support structures and systems.

The UFS’ entries were of such high quality that the university won the sought-after Severus Cerff Award for Consistent Excellence. This award is based on the number of entries entered by an institution and the number and level of those entries winning awards. The award is therefore made to the institution with the highest success ratio.

Furthermore, the UFS Matriculant of the Year event received a Silver Award – entries scoring 5.75 or higher earn a Silver Award, placing this event among some of the top achievers in the events category. Three UFS entries received Gold Awards and were the winners in their respective categories: KovsieChat (Digital Channels), 2024 Women’s Day Breakfast (Events), and KovsieX (Stakeholder Engagement Campaigns). This is a magnificent achievement for the UFS.

"Winning a MACE award at this early stage is proof that KovsieX is not just meeting national standards – it’s setting them. If we can achieve this level of excellence now, imagine how we’ll compete on the global stage when the project is fully realised,” says Gerben van Niekerk, Student Media Manager.

Lacea Loader, Senior Director: Communication and Marketing and Coordinator of the MACE Excellence Awards, explained that a record number of entries were received for the Excellence Awards this year. “We are ecstatic about the direction of communication at the UFS and that the university has been able to maintain the quality of its entries in recent years,” says Loader.

The MACE Excellence Awards takes place annually as part of the MACE National Conference, recognising and celebrating excellence and the achievements of specialists and practitioners in marketing, advancement, and communication in the higher-education sector. This year, the Cape Peninsula University of Technology (CPUT) hosted the conference from 27 to 28 November 2024.

In 2023, the UFS won 11 awards, including the Chairperson’s Award of Excellence. 

News Archive

Meet Dr Aliza le Roux, Prestige Scholar
2013-07-10

 

Dr Aliza le Roux
Ground-breaking research on gelada ape made waves.

Photo: Sonia Small
10 July 2013


Dr Aliza le Roux is an NRF Y2-rated senior lecturer in the Department of Zoology and Entomology on the Qwaqwa Campus. She joined the Vice-Chancellor’s Prestige Scholars Programme (PSP) in 2013.

Dr le Roux has devoted the past decade to research on the cognitive and communicative skills of wild mammals in the arid regions of South Africa and the highlands of Ethiopia.

She spent four years as postdoctoral research fellow at the University of Michigan, leading to ground-breaking work on the cognitive and communicative underpinnings of gelada monkey behaviour. This was published in Nature Communications and created waves in the international scholarly community.

Most recently, Dr le Roux has focused on the paternal care of an eccentric canid– the bat-eared fox. She is convinced that we have much to learn about ourselves from animals outside the primate order. This unusual little fox eats mainly termites, and males – rather than females – take care of the offspring. The reason why, is still a mystery Dr le Roux hopes to unravel. Little is known about the physiological stress that foxes face, or how paternal care affects the father, the mother, and the pups. Even in humans, the true impact of paternal care is poorly understood.

With this ground-breaking project, Dr le Roux hopes not only to describe the ecology and physiology of fatherhood, but also how a father’s care can affect the cognitive development of his offspring.

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