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UFS wins top awards at the 2024 Mace Excellence Awards

05 December 2024 | Story Dr Cindé Greyling | Photo Kaleidoscope

MACE Winners 2024 — From left to right: Burneline Kaars (Head: Employee Wellness and Organisational Development), Dr WP Wahl (Student Life Director), Linda Greyling (Senior Officer: Special Projects, Student Recruitment Services), Gerben Van Niekerk (Senior Officer: Kovsie Support Services), Malia Maranyane (Senior Officer: Undergraduate Marketing, Student Recruitment Services), Nomonde Mbadi (Student Recruitment Services Director), and Susan Van Jaarsveld (Senior Director: Human Resources).

On 28 November 2024, the University of the Free State (UFS) did it again – reigned as champions at the annual Marketing, Advancement and Communication in Education (MACE) Excellence Awards and walking away with two of the top awards: the MACE Award for Outstanding Research and the Severus Cerff Award for Consistent Excellence.

KovsieX was named the overall winner of the MACE Award for Outstanding Research. This award is made to the entry with the highest score in research, clearly demonstrating how research has supported the strategic objectives of the institution and the project. KovsieX is a multiplatform approach designed to leverage the strengths of diverse media channels. This digitalisation aligns with Vision 130, leveraging emerging technologies to enhance teaching and learning quality and efficiency of non-academic support structures and systems.

The UFS’ entries were of such high quality that the university won the sought-after Severus Cerff Award for Consistent Excellence. This award is based on the number of entries entered by an institution and the number and level of those entries winning awards. The award is therefore made to the institution with the highest success ratio.

Furthermore, the UFS Matriculant of the Year event received a Silver Award – entries scoring 5.75 or higher earn a Silver Award, placing this event among some of the top achievers in the events category. Three UFS entries received Gold Awards and were the winners in their respective categories: KovsieChat (Digital Channels), 2024 Women’s Day Breakfast (Events), and KovsieX (Stakeholder Engagement Campaigns). This is a magnificent achievement for the UFS.

"Winning a MACE award at this early stage is proof that KovsieX is not just meeting national standards – it’s setting them. If we can achieve this level of excellence now, imagine how we’ll compete on the global stage when the project is fully realised,” says Gerben van Niekerk, Student Media Manager.

Lacea Loader, Senior Director: Communication and Marketing and Coordinator of the MACE Excellence Awards, explained that a record number of entries were received for the Excellence Awards this year. “We are ecstatic about the direction of communication at the UFS and that the university has been able to maintain the quality of its entries in recent years,” says Loader.

The MACE Excellence Awards takes place annually as part of the MACE National Conference, recognising and celebrating excellence and the achievements of specialists and practitioners in marketing, advancement, and communication in the higher-education sector. This year, the Cape Peninsula University of Technology (CPUT) hosted the conference from 27 to 28 November 2024.

In 2023, the UFS won 11 awards, including the Chairperson’s Award of Excellence.

News Archive

‘Your capacity for change is limitless’

2013-09-13

Ready for the world - students taking part in the 2013 Leadership for Change programme getting ready to travel to universities in the USA, Europe and Asia.
Photo: Johan Roux
12 September 2013

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“You will change this campus, city, country, continent and the world, because you have the capacity for greatness,” Prof Jonathan Jansen, Vice-Chancellor and Rector of the University of the Free State (UFS), said.

He addressed the 2013 group of first-year students in the Leadership for Change programme at a farewell function before they will leave for universities abroad. The first 104 students from the 2013 total of 144 will depart on 18 September and return on 3 October 2013. The second group of 40 students will be abroad from 11 to 25 January 2014. The students are from the Bloemfontein and Qwaqwa Campuses. They will be accompanied by mentors from the UFS.

The students will visit 17 universities in the USA, Europe and Asia.

The first 71 first-year students in the Leadership for Change programme were sent abroad for two weeks in September 2010 to get intense exposure to the academic, social, cultural and residential lives of students in the USA. In 2011 the student number more than doubled and universities in Europe were included. In July 2012 the programme brought students from around the globe to the UFS for the Global Leadership Summit.

Prof Jansen inspired the young leaders, saying, “If you learn leadership values in your four years of study, a change will come. Build the new value system and take it into the country. Your capacity for change is limitless.”

He encouraged them to learn to know the stranger, not only abroad, but also the beggar at the street corner. “Learn to be comfortable with the beggar, as well as with the professor in the classroom.”

A stringent evaluation and training programme preceded the group’s visit abroad, and Prof Jansen could not formulate their achievement better: “I cannot tell you how proud I am of you.”

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