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UFS wins top awards at the 2024 Mace Excellence Awards

05 December 2024 | Story Dr Cindé Greyling | Photo Kaleidoscope

MACE Winners 2024 — From left to right: Burneline Kaars (Head: Employee Wellness and Organisational Development), Dr WP Wahl (Student Life Director), Linda Greyling (Senior Officer: Special Projects, Student Recruitment Services), Gerben Van Niekerk (Senior Officer: Kovsie Support Services), Malia Maranyane (Senior Officer: Undergraduate Marketing, Student Recruitment Services), Nomonde Mbadi (Student Recruitment Services Director), and Susan Van Jaarsveld (Senior Director: Human Resources).

On 28 November 2024, the University of the Free State (UFS) did it again – reigned as champions at the annual Marketing, Advancement and Communication in Education (MACE) Excellence Awards and walking away with two of the top awards: the MACE Award for Outstanding Research and the Severus Cerff Award for Consistent Excellence.

KovsieX was named the overall winner of the MACE Award for Outstanding Research. This award is made to the entry with the highest score in research, clearly demonstrating how research has supported the strategic objectives of the institution and the project. KovsieX is a multiplatform approach designed to leverage the strengths of diverse media channels. This digitalisation aligns with Vision 130, leveraging emerging technologies to enhance teaching and learning quality and efficiency of non-academic support structures and systems.

The UFS’ entries were of such high quality that the university won the sought-after Severus Cerff Award for Consistent Excellence. This award is based on the number of entries entered by an institution and the number and level of those entries winning awards. The award is therefore made to the institution with the highest success ratio.

Furthermore, the UFS Matriculant of the Year event received a Silver Award – entries scoring 5.75 or higher earn a Silver Award, placing this event among some of the top achievers in the events category. Three UFS entries received Gold Awards and were the winners in their respective categories: KovsieChat (Digital Channels), 2024 Women’s Day Breakfast (Events), and KovsieX (Stakeholder Engagement Campaigns). This is a magnificent achievement for the UFS.

"Winning a MACE award at this early stage is proof that KovsieX is not just meeting national standards – it’s setting them. If we can achieve this level of excellence now, imagine how we’ll compete on the global stage when the project is fully realised,” says Gerben van Niekerk, Student Media Manager.

Lacea Loader, Senior Director: Communication and Marketing and Coordinator of the MACE Excellence Awards, explained that a record number of entries were received for the Excellence Awards this year. “We are ecstatic about the direction of communication at the UFS and that the university has been able to maintain the quality of its entries in recent years,” says Loader.

The MACE Excellence Awards takes place annually as part of the MACE National Conference, recognising and celebrating excellence and the achievements of specialists and practitioners in marketing, advancement, and communication in the higher-education sector. This year, the Cape Peninsula University of Technology (CPUT) hosted the conference from 27 to 28 November 2024.

In 2023, the UFS won 11 awards, including the Chairperson’s Award of Excellence.

News Archive

Spring graduation an event second to none

2013-09-16

Chester Missing 'accompanied' by Conrad Koch
Photo: Lelanie de Wet
19 September 2013

Photo Gallery
Chester Missing: YouTube video
Graduation ceremony: YouTube video

This year’s Spring Graduation on the Bloemfontein Campus of the University of the Free State was a truly unique event.

From the moment Shenley Pretorius, a blind singer, opened her mouth to sing, a sensational ceremony unfolded in front of the 650 graduandi, their family and friends. The political analyst, puppet Chester Missing, was ‘released’ from his suitcase and – true to form – unleashed a pandora’s box of hilarity into the crowd. From beginning to end, the programme provided an occasion to be remembered for years to come.

Fifteen-year-old Shenley Pretorius, a Grade 9 learner at the Prinshof School for the Visually Impaired in Pretoria, performed her self-composed song, ‘I see you with my soul,’ sending shivers into the audience, followed by a version of Lady Antebellum’s ‘Never Alone’.

After her performance, a bustling Conrad Koch prepared the audience for his puppet, Chester Missing’s stream of whimsical satire. The on-stage antics of this cheeky ‘political commentator’ had the crowd crying with laughter with the now-famous twerk and did not disappoint with his ample mockery of politicians and celebrities. From President Jacob Zuma, Helen Zille, Julius Malema, Zwelinzima Vavi, Larry King to the cellphone manufacturer, Blackberry – nobody was spared.

In his speech, Prof Jansen highlighted the achievements of current and former Kovsie students. Sharing the stage with Prof Jansen was just such an example – former UFS student Johan Cronje. Recently, Cronje palmed in a bronze medal in the 1 500 m at the World Championships in Moscow.

"Don’t worry about where you came from. Worry about where you are headed to. Don’t let anyone tell you what you can or couldn’t do." With these words, Prof Jansen sent the new Kovsie graduates into the world.

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