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05 December 2024 | Story Dr Cindé Greyling | Photo Kaleidoscope
MACE Winners 2024
From left to right: Burneline Kaars (Head: Employee Wellness and Organisational Development), Dr WP Wahl (Student Life Director), Linda Greyling (Senior Officer: Special Projects, Student Recruitment Services), Gerben Van Niekerk (Senior Officer: Kovsie Support Services), Malia Maranyane (Senior Officer: Undergraduate Marketing, Student Recruitment Services), Nomonde Mbadi (Student Recruitment Services Director), and Susan Van Jaarsveld (Senior Director: Human Resources).

On 28 November 2024, the University of the Free State (UFS) did it again – reigned as champions at the annual Marketing, Advancement and Communication in Education (MACE) Excellence Awards and walking away with two of the top awards: the MACE Award for Outstanding Research and the Severus Cerff Award for Consistent Excellence.

KovsieX was named the overall winner of the MACE Award for Outstanding Research. This award is made to the entry with the highest score in research, clearly demonstrating how research has supported the strategic objectives of the institution and the project. KovsieX is a multiplatform approach designed to leverage the strengths of diverse media channels. This digitalisation aligns with Vision 130, leveraging emerging technologies to enhance teaching and learning quality and efficiency of non-academic support structures and systems.

The UFS’ entries were of such high quality that the university won the sought-after Severus Cerff Award for Consistent Excellence. This award is based on the number of entries entered by an institution and the number and level of those entries winning awards. The award is therefore made to the institution with the highest success ratio.

Furthermore, the UFS Matriculant of the Year event received a Silver Award – entries scoring 5.75 or higher earn a Silver Award, placing this event among some of the top achievers in the events category. Three UFS entries received Gold Awards and were the winners in their respective categories: KovsieChat (Digital Channels), 2024 Women’s Day Breakfast (Events), and KovsieX (Stakeholder Engagement Campaigns). This is a magnificent achievement for the UFS.

"Winning a MACE award at this early stage is proof that KovsieX is not just meeting national standards – it’s setting them. If we can achieve this level of excellence now, imagine how we’ll compete on the global stage when the project is fully realised,” says Gerben van Niekerk, Student Media Manager.

Lacea Loader, Senior Director: Communication and Marketing and Coordinator of the MACE Excellence Awards, explained that a record number of entries were received for the Excellence Awards this year. “We are ecstatic about the direction of communication at the UFS and that the university has been able to maintain the quality of its entries in recent years,” says Loader.

The MACE Excellence Awards takes place annually as part of the MACE National Conference, recognising and celebrating excellence and the achievements of specialists and practitioners in marketing, advancement, and communication in the higher-education sector. This year, the Cape Peninsula University of Technology (CPUT) hosted the conference from 27 to 28 November 2024.

In 2023, the UFS won 11 awards, including the Chairperson’s Award of Excellence. 

News Archive

Institute launches Human Rights Desk
2013-10-22

 

Attending the launch of the first Human Rights Desk were from left: Prof Teuns Verschoor, former Vice-Rector: Institutional Affairs, Dr Leon Wessels, human rights activist and lawyer, and Dr Choice Makhetha, Vice-Rector: External Relations.
Photo: Huibrecht Hoffman
22 October 2013

The university has created another beacon for social justice and reconciliation with the launch of its first Human Rights Desk (HRD) on the Bloemfontein Campus. The HRD, which falls under the Institute for Reconciliation and Social Justice, will promote, protect and monitor human rights at the university.

Speaking at the launch of the HRD, Prof Andre Keet, Director of the Institute for Reconciliation and Social Justice, said the desk will investigate reported violations of human rights on campus. "It will investigate any cases that require investigation, as well as various other projects that serves the university and national and international imperatives as far as human rights is concerned.”

Prof Keet told students and staff in attendance that the desk is an expression of the university's commitment. "As a university, we have to own this particular desk, as a collective entity we should make it work and be proud of it. Our task is to build a new form of productivity into the language of rights, and build a culture of human rights among our students, which we can already see emerging."

Also speaking at the event, Prof Jonathan Jansen, Vice-Chancellor and Rector, said the HRD will be a place where people can come who are hurt. He encouraged students to speak on human rights anywhere in the world. "I want you to think of yourself as a borderless human being, for human rights are not geographically confined. I want you to also hurt when somebody in a mall in Kenya gets hurt."

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