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UFS wins top awards at the 2024 Mace Excellence Awards

05 December 2024 | Story Dr Cindé Greyling | Photo Kaleidoscope

MACE Winners 2024 — From left to right: Burneline Kaars (Head: Employee Wellness and Organisational Development), Dr WP Wahl (Student Life Director), Linda Greyling (Senior Officer: Special Projects, Student Recruitment Services), Gerben Van Niekerk (Senior Officer: Kovsie Support Services), Malia Maranyane (Senior Officer: Undergraduate Marketing, Student Recruitment Services), Nomonde Mbadi (Student Recruitment Services Director), and Susan Van Jaarsveld (Senior Director: Human Resources).

On 28 November 2024, the University of the Free State (UFS) did it again – reigned as champions at the annual Marketing, Advancement and Communication in Education (MACE) Excellence Awards and walking away with two of the top awards: the MACE Award for Outstanding Research and the Severus Cerff Award for Consistent Excellence.

KovsieX was named the overall winner of the MACE Award for Outstanding Research. This award is made to the entry with the highest score in research, clearly demonstrating how research has supported the strategic objectives of the institution and the project. KovsieX is a multiplatform approach designed to leverage the strengths of diverse media channels. This digitalisation aligns with Vision 130, leveraging emerging technologies to enhance teaching and learning quality and efficiency of non-academic support structures and systems.

The UFS’ entries were of such high quality that the university won the sought-after Severus Cerff Award for Consistent Excellence. This award is based on the number of entries entered by an institution and the number and level of those entries winning awards. The award is therefore made to the institution with the highest success ratio.

Furthermore, the UFS Matriculant of the Year event received a Silver Award – entries scoring 5.75 or higher earn a Silver Award, placing this event among some of the top achievers in the events category. Three UFS entries received Gold Awards and were the winners in their respective categories: KovsieChat (Digital Channels), 2024 Women’s Day Breakfast (Events), and KovsieX (Stakeholder Engagement Campaigns). This is a magnificent achievement for the UFS.

"Winning a MACE award at this early stage is proof that KovsieX is not just meeting national standards – it’s setting them. If we can achieve this level of excellence now, imagine how we’ll compete on the global stage when the project is fully realised,” says Gerben van Niekerk, Student Media Manager.

Lacea Loader, Senior Director: Communication and Marketing and Coordinator of the MACE Excellence Awards, explained that a record number of entries were received for the Excellence Awards this year. “We are ecstatic about the direction of communication at the UFS and that the university has been able to maintain the quality of its entries in recent years,” says Loader.

The MACE Excellence Awards takes place annually as part of the MACE National Conference, recognising and celebrating excellence and the achievements of specialists and practitioners in marketing, advancement, and communication in the higher-education sector. This year, the Cape Peninsula University of Technology (CPUT) hosted the conference from 27 to 28 November 2024.

In 2023, the UFS won 11 awards, including the Chairperson’s Award of Excellence.

News Archive

Prof Annie van den Oever envisions the future of film and visual media in her inaugural lecture

2014-02-07

Inaugural Lecture - Prof Annie van den Oever

The university formally welcomed Prof Annie van den Oever, an internationally-recognised film and media scholar, within its academic ranks. Her association with the UFS forms part of an exciting new postgraduate programme in film and visual media being created by the Faculty of the Humanities.

Prof Annie van den Oever delivered her inaugural lecture, “Foundational Questions for a Film and Visual Media Programme”, sharing her extensive knowledge in the field. The lecture attracted an international audience with people following the talk via live streaming from places such as Oslo, Berlin and London.

“Annie is quite a connected person through the film and visual media world,” Prof Lucius Botes, Dean of the Faculty of the Humanities, told the audience in the CR Swart Auditorium. He also referred to the fact that, under the auspices of Prof Van den Oever, two staff members from the faculty completed their master’s degrees at the University Groningen where she also teaches. “I am happy to announce that through Annie’s network we can invest in these young people.”

Prof Suzanne Human, Head of the Department History of Art, applauded the senior leadership for its vision to appoint Prof Van den Oever as extraordinary professor. “We have profoundly benefited and will still benefit from Annie’s obvious enjoyment in sharing her considerable experience and expertise in the design of a programme of film and media studies.”

The new postgraduate programme in film and visual media is being developed in partnership with the departments of Art History and Visual Culture Studies, Drama and Theatre Arts, English and the Department of Afrikaans, Dutch, German and French. The university aims to have the first film students enrol in 2015.

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