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UFS wins top awards at the 2024 Mace Excellence Awards

05 December 2024 | Story Dr Cindé Greyling | Photo Kaleidoscope

MACE Winners 2024 — From left to right: Burneline Kaars (Head: Employee Wellness and Organisational Development), Dr WP Wahl (Student Life Director), Linda Greyling (Senior Officer: Special Projects, Student Recruitment Services), Gerben Van Niekerk (Senior Officer: Kovsie Support Services), Malia Maranyane (Senior Officer: Undergraduate Marketing, Student Recruitment Services), Nomonde Mbadi (Student Recruitment Services Director), and Susan Van Jaarsveld (Senior Director: Human Resources).

On 28 November 2024, the University of the Free State (UFS) did it again – reigned as champions at the annual Marketing, Advancement and Communication in Education (MACE) Excellence Awards and walking away with two of the top awards: the MACE Award for Outstanding Research and the Severus Cerff Award for Consistent Excellence.

KovsieX was named the overall winner of the MACE Award for Outstanding Research. This award is made to the entry with the highest score in research, clearly demonstrating how research has supported the strategic objectives of the institution and the project. KovsieX is a multiplatform approach designed to leverage the strengths of diverse media channels. This digitalisation aligns with Vision 130, leveraging emerging technologies to enhance teaching and learning quality and efficiency of non-academic support structures and systems.

The UFS’ entries were of such high quality that the university won the sought-after Severus Cerff Award for Consistent Excellence. This award is based on the number of entries entered by an institution and the number and level of those entries winning awards. The award is therefore made to the institution with the highest success ratio.

Furthermore, the UFS Matriculant of the Year event received a Silver Award – entries scoring 5.75 or higher earn a Silver Award, placing this event among some of the top achievers in the events category. Three UFS entries received Gold Awards and were the winners in their respective categories: KovsieChat (Digital Channels), 2024 Women’s Day Breakfast (Events), and KovsieX (Stakeholder Engagement Campaigns). This is a magnificent achievement for the UFS.

"Winning a MACE award at this early stage is proof that KovsieX is not just meeting national standards – it’s setting them. If we can achieve this level of excellence now, imagine how we’ll compete on the global stage when the project is fully realised,” says Gerben van Niekerk, Student Media Manager.

Lacea Loader, Senior Director: Communication and Marketing and Coordinator of the MACE Excellence Awards, explained that a record number of entries were received for the Excellence Awards this year. “We are ecstatic about the direction of communication at the UFS and that the university has been able to maintain the quality of its entries in recent years,” says Loader.

The MACE Excellence Awards takes place annually as part of the MACE National Conference, recognising and celebrating excellence and the achievements of specialists and practitioners in marketing, advancement, and communication in the higher-education sector. This year, the Cape Peninsula University of Technology (CPUT) hosted the conference from 27 to 28 November 2024.

In 2023, the UFS won 11 awards, including the Chairperson’s Award of Excellence.

News Archive

Goodwill and unity reigns supreme at official opening

2014-02-07

Video
Transcription: Prof Jonathan Jansen speech

The academic year at the UFS was officially opened by Prof Jonathan Jansen, Vice-Chancellor and Rector, at a splendid event with staff at the Bloemfontein Campus. “The UFS is no longer the place it was four years ago. When I arrived here, the place was very much divided. The picture is very different today. Staff and students have come together and are spending time together as friends. A new spirit reigns at the university. People are no longer mad at each other; they talk to each other,” Prof Jansen said.

The reason: students know that they are loved and respected. The people responsible for this – the staff.

Prof Jansen particularly emphasised the capacity of staff members to change and to care. “Change at the UFS is possible because of the positive attitude of staff and students. This creates an atmosphere where students can learn to love and forgive.

“We have reached a new consensus where racism, sexism, xenophobia and homophobia are wrong. We also address this bad behaviour immediately.

“Another highlight at the UFS is the changes in the academy. Debate is deeper and more progressive. We have the best intellectual debates at the UFS. We are also proud of our young researchers in the Prestige Scholars Programme. We are excited, because in five years’ time we will reap the fruits from the efforts of young, as well as older researchers who have worked hard so that we can deliver the best researchers.

“There is another shift in the academic culture on campus with our students increasingly looking academically stronger.

“Besides the capacity of staff to change, they also have a capacity for caring. Projects such as the Staff Fund and the No Student Hungry Programme is doing well, with the NSH Programme raising more than R1 million to feed hungry students,” Prof Jansen said.

At this event, Prof Jansen also gave recognition to the team involved with and working very hard at the Schools Change Project, which is largely responsible for the Free State’s good matric results. With the inspiration of the staff involved with this project, a difference is made to schools in the Free State.

“Our staff members do more than is stipulated in their contracts. Our staff members do their jobs from the heart,” Prof Jansen said.

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