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05 December 2024 | Story Dr Cindé Greyling | Photo Kaleidoscope
MACE Winners 2024
From left to right: Burneline Kaars (Head: Employee Wellness and Organisational Development), Dr WP Wahl (Student Life Director), Linda Greyling (Senior Officer: Special Projects, Student Recruitment Services), Gerben Van Niekerk (Senior Officer: Kovsie Support Services), Malia Maranyane (Senior Officer: Undergraduate Marketing, Student Recruitment Services), Nomonde Mbadi (Student Recruitment Services Director), and Susan Van Jaarsveld (Senior Director: Human Resources).

On 28 November 2024, the University of the Free State (UFS) did it again – reigned as champions at the annual Marketing, Advancement and Communication in Education (MACE) Excellence Awards and walking away with two of the top awards: the MACE Award for Outstanding Research and the Severus Cerff Award for Consistent Excellence.

KovsieX was named the overall winner of the MACE Award for Outstanding Research. This award is made to the entry with the highest score in research, clearly demonstrating how research has supported the strategic objectives of the institution and the project. KovsieX is a multiplatform approach designed to leverage the strengths of diverse media channels. This digitalisation aligns with Vision 130, leveraging emerging technologies to enhance teaching and learning quality and efficiency of non-academic support structures and systems.

The UFS’ entries were of such high quality that the university won the sought-after Severus Cerff Award for Consistent Excellence. This award is based on the number of entries entered by an institution and the number and level of those entries winning awards. The award is therefore made to the institution with the highest success ratio.

Furthermore, the UFS Matriculant of the Year event received a Silver Award – entries scoring 5.75 or higher earn a Silver Award, placing this event among some of the top achievers in the events category. Three UFS entries received Gold Awards and were the winners in their respective categories: KovsieChat (Digital Channels), 2024 Women’s Day Breakfast (Events), and KovsieX (Stakeholder Engagement Campaigns). This is a magnificent achievement for the UFS.

"Winning a MACE award at this early stage is proof that KovsieX is not just meeting national standards – it’s setting them. If we can achieve this level of excellence now, imagine how we’ll compete on the global stage when the project is fully realised,” says Gerben van Niekerk, Student Media Manager.

Lacea Loader, Senior Director: Communication and Marketing and Coordinator of the MACE Excellence Awards, explained that a record number of entries were received for the Excellence Awards this year. “We are ecstatic about the direction of communication at the UFS and that the university has been able to maintain the quality of its entries in recent years,” says Loader.

The MACE Excellence Awards takes place annually as part of the MACE National Conference, recognising and celebrating excellence and the achievements of specialists and practitioners in marketing, advancement, and communication in the higher-education sector. This year, the Cape Peninsula University of Technology (CPUT) hosted the conference from 27 to 28 November 2024.

In 2023, the UFS won 11 awards, including the Chairperson’s Award of Excellence. 

News Archive

Madelief Residence bursts into colour
2014-03-12

You’ll be forgiven for thinking that your eyes are deceiving you when turning into the main entrance to the Bloemfontein Campus. Yet, it is still the graceful old lady of a building called Madelief. This 50-year-old female residence has donned a sparkling new ‘dress’, brandishing a trendy new look.

After extensive renovations kicked off during October last year, the long-awaited revamp left residents and Kovsies astonished. The makeover transformed the building into a sparkling gem, glistening in the Free State sun. Luminescent contra-vision windows, a remodelled veranda and a new façade propel this residence into modernity. A unique twist to the use of the façade is that it is reflective during both the day and night. During the daytime, the light reflects towards the residence and during the night it mirrors the entrance of the university. This feature lends an innovative and vibrant impression to the residence’s appearance.

“I’m so happy for my residence. It’s now the hub of attraction – everyone wants to visit and come have a look. Thanks to our Residence Head, the constructors and designers who came up with this concept and Housing and Residence Affairs. We look 50 years younger indeed and more vibrant,” Mamnosi Tshabalala, a senior resident at Madelief, beamed.

In celebration of this new phase of their residence, students plunged into a festival of colour – power paint exploding into rainbows over anyone who came near. Top management that attended the celebration could not escape the excitement. Profs Jansen and Morgan, Dr Wahl, Mr Koetaan and Rudi Buys were swept into the good cheer, snapping photos and making fantastic memories.

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