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UFS wins top awards at the 2024 Mace Excellence Awards

05 December 2024 | Story Dr Cindé Greyling | Photo Kaleidoscope

MACE Winners 2024 — From left to right: Burneline Kaars (Head: Employee Wellness and Organisational Development), Dr WP Wahl (Student Life Director), Linda Greyling (Senior Officer: Special Projects, Student Recruitment Services), Gerben Van Niekerk (Senior Officer: Kovsie Support Services), Malia Maranyane (Senior Officer: Undergraduate Marketing, Student Recruitment Services), Nomonde Mbadi (Student Recruitment Services Director), and Susan Van Jaarsveld (Senior Director: Human Resources).

On 28 November 2024, the University of the Free State (UFS) did it again – reigned as champions at the annual Marketing, Advancement and Communication in Education (MACE) Excellence Awards and walking away with two of the top awards: the MACE Award for Outstanding Research and the Severus Cerff Award for Consistent Excellence.

KovsieX was named the overall winner of the MACE Award for Outstanding Research. This award is made to the entry with the highest score in research, clearly demonstrating how research has supported the strategic objectives of the institution and the project. KovsieX is a multiplatform approach designed to leverage the strengths of diverse media channels. This digitalisation aligns with Vision 130, leveraging emerging technologies to enhance teaching and learning quality and efficiency of non-academic support structures and systems.

The UFS’ entries were of such high quality that the university won the sought-after Severus Cerff Award for Consistent Excellence. This award is based on the number of entries entered by an institution and the number and level of those entries winning awards. The award is therefore made to the institution with the highest success ratio.

Furthermore, the UFS Matriculant of the Year event received a Silver Award – entries scoring 5.75 or higher earn a Silver Award, placing this event among some of the top achievers in the events category. Three UFS entries received Gold Awards and were the winners in their respective categories: KovsieChat (Digital Channels), 2024 Women’s Day Breakfast (Events), and KovsieX (Stakeholder Engagement Campaigns). This is a magnificent achievement for the UFS.

"Winning a MACE award at this early stage is proof that KovsieX is not just meeting national standards – it’s setting them. If we can achieve this level of excellence now, imagine how we’ll compete on the global stage when the project is fully realised,” says Gerben van Niekerk, Student Media Manager.

Lacea Loader, Senior Director: Communication and Marketing and Coordinator of the MACE Excellence Awards, explained that a record number of entries were received for the Excellence Awards this year. “We are ecstatic about the direction of communication at the UFS and that the university has been able to maintain the quality of its entries in recent years,” says Loader.

The MACE Excellence Awards takes place annually as part of the MACE National Conference, recognising and celebrating excellence and the achievements of specialists and practitioners in marketing, advancement, and communication in the higher-education sector. This year, the Cape Peninsula University of Technology (CPUT) hosted the conference from 27 to 28 November 2024.

In 2023, the UFS won 11 awards, including the Chairperson’s Award of Excellence.

News Archive

TV star calls for dialogue on gender empowerment

2014-04-01

Jo-Anne Reyneke giving students and staff a talk from the heart.

TV star Jo-Anne Reyneke – previously known as 'Pearl' in Muvhango (SABC 2) and now 'Prudence' in Rhythm City (etv) – warned Qwaqwa Campus students to be careful of the things they say. She was speaking during the recent launch of the Qwaqwa Campus Gender Forum.

“As young people, you must learn to always truly listen and understand what your friends say. You must also be careful of the things you say, as you might prevent or be the cause of your friend's suicide, if you are not careful. What might seem like a small thing might have far-reaching results for you and your friend.

“Respect those who are different from you, as all of us would like to be accepted as we are. Carry yourself in a manner that shows you love yourself – and this starts with you respecting yourself and those who are different from you,” said Reyneke.

Reyneke also acknowledged that growing up was not easy for her, since she was labelled 'a Zulu-speaking white' due to her light complexion.

“I am glad that this campus has this kind of forum which will enable all – victims and perpetrators – to come together and share their experiences. This will further promote healing, reconciliation and unity.”

The Gender Forum is tasked with encouraging dialogue on matters that concern gender sensitivity and equality. It encourages both staff and students to break their silence and to create an environment of tolerance based on respect for human dignity and inclusiveness. The forum is constituted by various stakeholders with special skills in counselling, facilitation and empowerment in general.

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