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05 December 2024 | Story Dr Cindé Greyling | Photo Kaleidoscope
MACE Winners 2024
From left to right: Burneline Kaars (Head: Employee Wellness and Organisational Development), Dr WP Wahl (Student Life Director), Linda Greyling (Senior Officer: Special Projects, Student Recruitment Services), Gerben Van Niekerk (Senior Officer: Kovsie Support Services), Malia Maranyane (Senior Officer: Undergraduate Marketing, Student Recruitment Services), Nomonde Mbadi (Student Recruitment Services Director), and Susan Van Jaarsveld (Senior Director: Human Resources).

On 28 November 2024, the University of the Free State (UFS) did it again – reigned as champions at the annual Marketing, Advancement and Communication in Education (MACE) Excellence Awards and walking away with two of the top awards: the MACE Award for Outstanding Research and the Severus Cerff Award for Consistent Excellence.

KovsieX was named the overall winner of the MACE Award for Outstanding Research. This award is made to the entry with the highest score in research, clearly demonstrating how research has supported the strategic objectives of the institution and the project. KovsieX is a multiplatform approach designed to leverage the strengths of diverse media channels. This digitalisation aligns with Vision 130, leveraging emerging technologies to enhance teaching and learning quality and efficiency of non-academic support structures and systems.

The UFS’ entries were of such high quality that the university won the sought-after Severus Cerff Award for Consistent Excellence. This award is based on the number of entries entered by an institution and the number and level of those entries winning awards. The award is therefore made to the institution with the highest success ratio.

Furthermore, the UFS Matriculant of the Year event received a Silver Award – entries scoring 5.75 or higher earn a Silver Award, placing this event among some of the top achievers in the events category. Three UFS entries received Gold Awards and were the winners in their respective categories: KovsieChat (Digital Channels), 2024 Women’s Day Breakfast (Events), and KovsieX (Stakeholder Engagement Campaigns). This is a magnificent achievement for the UFS.

"Winning a MACE award at this early stage is proof that KovsieX is not just meeting national standards – it’s setting them. If we can achieve this level of excellence now, imagine how we’ll compete on the global stage when the project is fully realised,” says Gerben van Niekerk, Student Media Manager.

Lacea Loader, Senior Director: Communication and Marketing and Coordinator of the MACE Excellence Awards, explained that a record number of entries were received for the Excellence Awards this year. “We are ecstatic about the direction of communication at the UFS and that the university has been able to maintain the quality of its entries in recent years,” says Loader.

The MACE Excellence Awards takes place annually as part of the MACE National Conference, recognising and celebrating excellence and the achievements of specialists and practitioners in marketing, advancement, and communication in the higher-education sector. This year, the Cape Peninsula University of Technology (CPUT) hosted the conference from 27 to 28 November 2024.

In 2023, the UFS won 11 awards, including the Chairperson’s Award of Excellence. 

News Archive

Core herd established on the UFS Experimental Farm
2006-05-24

Seven of the foremost stud-farmers of the Afrikaner Cattle Breeders Society of South Africa, in cooperation with the University of the Free State (UFS), established a core herd on the UFS Paradys Experimental Farm outside Bloemfontein.

Each stud-farmer donated five heifers to the project.  In return, each farmer will annually receive a performance tested bull or semen of a performance tested bull out of the core herd.

With the establishment of the herd, the UFS wants to create a genetically outstanding herd to be used for the training of students, research as well as information sessions for farmers.  All the animals that cannot be used by the herd or the stud-farmers will be made available for auctioning at the UFS Paradys Experimental Farm.  

The herd will be kept under commercial conditions to ensure that only those animals who have adapted can be made available to the industry.  For more information Prof Frikkie Neser can be contacted at (051) 401-9595.

In front from the left are Mr Julian Balt (stud-farmer from  Carletonville), Prof Johan Greyling (Departmental Chairperson: Department of Animal- and Wildlife- and Grassland Sciences), Prof Herman van Schalkwyk (Dean: Faculty of Natural and Agricultural Sciences) and Mr Neels van Rooyen (stud-farmer  from Zastron). At the back from the left are Mr Willem Kooij (stud-farmer  from  Potchefstroom), Messrs Johan and Estian Cronjé (stud-farmers from  Winburg), Mr Willie Cloete (stud-farmer from Vryburg), Prof Frikkie Neser (lecturer at the UFS Department of Animal and Wildlife and Grassland Sciences) and Mr Schalk de Jager (stud-farmer from  Vryburg).

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