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UFS wins top awards at the 2024 Mace Excellence Awards

05 December 2024 | Story Dr Cindé Greyling | Photo Kaleidoscope

MACE Winners 2024 — From left to right: Burneline Kaars (Head: Employee Wellness and Organisational Development), Dr WP Wahl (Student Life Director), Linda Greyling (Senior Officer: Special Projects, Student Recruitment Services), Gerben Van Niekerk (Senior Officer: Kovsie Support Services), Malia Maranyane (Senior Officer: Undergraduate Marketing, Student Recruitment Services), Nomonde Mbadi (Student Recruitment Services Director), and Susan Van Jaarsveld (Senior Director: Human Resources).

On 28 November 2024, the University of the Free State (UFS) did it again – reigned as champions at the annual Marketing, Advancement and Communication in Education (MACE) Excellence Awards and walking away with two of the top awards: the MACE Award for Outstanding Research and the Severus Cerff Award for Consistent Excellence.

KovsieX was named the overall winner of the MACE Award for Outstanding Research. This award is made to the entry with the highest score in research, clearly demonstrating how research has supported the strategic objectives of the institution and the project. KovsieX is a multiplatform approach designed to leverage the strengths of diverse media channels. This digitalisation aligns with Vision 130, leveraging emerging technologies to enhance teaching and learning quality and efficiency of non-academic support structures and systems.

The UFS’ entries were of such high quality that the university won the sought-after Severus Cerff Award for Consistent Excellence. This award is based on the number of entries entered by an institution and the number and level of those entries winning awards. The award is therefore made to the institution with the highest success ratio.

Furthermore, the UFS Matriculant of the Year event received a Silver Award – entries scoring 5.75 or higher earn a Silver Award, placing this event among some of the top achievers in the events category. Three UFS entries received Gold Awards and were the winners in their respective categories: KovsieChat (Digital Channels), 2024 Women’s Day Breakfast (Events), and KovsieX (Stakeholder Engagement Campaigns). This is a magnificent achievement for the UFS.

"Winning a MACE award at this early stage is proof that KovsieX is not just meeting national standards – it’s setting them. If we can achieve this level of excellence now, imagine how we’ll compete on the global stage when the project is fully realised,” says Gerben van Niekerk, Student Media Manager.

Lacea Loader, Senior Director: Communication and Marketing and Coordinator of the MACE Excellence Awards, explained that a record number of entries were received for the Excellence Awards this year. “We are ecstatic about the direction of communication at the UFS and that the university has been able to maintain the quality of its entries in recent years,” says Loader.

The MACE Excellence Awards takes place annually as part of the MACE National Conference, recognising and celebrating excellence and the achievements of specialists and practitioners in marketing, advancement, and communication in the higher-education sector. This year, the Cape Peninsula University of Technology (CPUT) hosted the conference from 27 to 28 November 2024.

In 2023, the UFS won 11 awards, including the Chairperson’s Award of Excellence.

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Qwaqwa Campus honours academic excellence

2014-05-21

Photo: Sonia Small (Kaleidoscope Studios)

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Our Qwaqwa Campus was this past weekend a hive of activity when graduates, their parents and well-wishers descended on the campus to honour outstanding academic excellence during the Winter Graduation ceremonies.

On Friday graduates from the Faculty of Humanities, as well as the Faculty of Economic and Management Sciences, were addressed by Tommy Makhatho, Managing Director of the Qwaqwa-based Bibi Cash and Carry.

Makhatho urged graduates to continue working hard way beyond their graduation day and to dream big.

“Dream big and don’t let your poor background hold you back,” Makhatho said.

“Don’t let people say you can’t or that you will fail. Take up one idea. Make that one idea your life, think of it, dream of it, live on that idea, let your brain, muscle, nerves and every part of your body be full of that idea and leave every other idea alone. This is the way to success. If you don’t build your dream, someone else will hire you to help them build theirs,” said Makhatho, the winner of the 2013 Sanlam/Business Partners Entrepreneur of the Year and Job Creator of the Year awards.

On Saturday, graduates were treated to yet another moving message by eNCA’s news anchor, Mabale Moloi, herself a graduate in Biological sciences.

“If there is one ability that we should all practice on a daily basis, it is work ethics. This is a value based on hard work and diligence,” Moloi said.

Moloi further shared her views on what makes excellent work ethics.

“There are five very important factors of work ethics that we all need to be aware of. One of them is reliability. This means how committed you are to completing a task that is given to you within a particular period of time,” said Moloi.

“The second one is dedication. This means how prepared you are to go the extra mile in completing a job or your studies. Thirdly, one’s level of productivity is very important in having an excellent work ethic. This refers to giving the best of yourself, even to the extent of surpassing what is expected of you.”

“Fourthly, there is co-operation. We all must understand the value of team work and how it leads to success. And this, when paired with character, self-discipline and strong personality, will distinguish you from anyone else,” Moloi added.

Among the more than 800 degrees, diplomas and certificates conferred, were three PhDs in Physics, Polymer Science and Zoology, respectively. Four Masters of Science degrees were conferred cum laude.

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