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05 December 2024 | Story Dr Cindé Greyling | Photo Kaleidoscope
MACE Winners 2024
From left to right: Burneline Kaars (Head: Employee Wellness and Organisational Development), Dr WP Wahl (Student Life Director), Linda Greyling (Senior Officer: Special Projects, Student Recruitment Services), Gerben Van Niekerk (Senior Officer: Kovsie Support Services), Malia Maranyane (Senior Officer: Undergraduate Marketing, Student Recruitment Services), Nomonde Mbadi (Student Recruitment Services Director), and Susan Van Jaarsveld (Senior Director: Human Resources).

On 28 November 2024, the University of the Free State (UFS) did it again – reigned as champions at the annual Marketing, Advancement and Communication in Education (MACE) Excellence Awards and walking away with two of the top awards: the MACE Award for Outstanding Research and the Severus Cerff Award for Consistent Excellence.

KovsieX was named the overall winner of the MACE Award for Outstanding Research. This award is made to the entry with the highest score in research, clearly demonstrating how research has supported the strategic objectives of the institution and the project. KovsieX is a multiplatform approach designed to leverage the strengths of diverse media channels. This digitalisation aligns with Vision 130, leveraging emerging technologies to enhance teaching and learning quality and efficiency of non-academic support structures and systems.

The UFS’ entries were of such high quality that the university won the sought-after Severus Cerff Award for Consistent Excellence. This award is based on the number of entries entered by an institution and the number and level of those entries winning awards. The award is therefore made to the institution with the highest success ratio.

Furthermore, the UFS Matriculant of the Year event received a Silver Award – entries scoring 5.75 or higher earn a Silver Award, placing this event among some of the top achievers in the events category. Three UFS entries received Gold Awards and were the winners in their respective categories: KovsieChat (Digital Channels), 2024 Women’s Day Breakfast (Events), and KovsieX (Stakeholder Engagement Campaigns). This is a magnificent achievement for the UFS.

"Winning a MACE award at this early stage is proof that KovsieX is not just meeting national standards – it’s setting them. If we can achieve this level of excellence now, imagine how we’ll compete on the global stage when the project is fully realised,” says Gerben van Niekerk, Student Media Manager.

Lacea Loader, Senior Director: Communication and Marketing and Coordinator of the MACE Excellence Awards, explained that a record number of entries were received for the Excellence Awards this year. “We are ecstatic about the direction of communication at the UFS and that the university has been able to maintain the quality of its entries in recent years,” says Loader.

The MACE Excellence Awards takes place annually as part of the MACE National Conference, recognising and celebrating excellence and the achievements of specialists and practitioners in marketing, advancement, and communication in the higher-education sector. This year, the Cape Peninsula University of Technology (CPUT) hosted the conference from 27 to 28 November 2024.

In 2023, the UFS won 11 awards, including the Chairperson’s Award of Excellence. 

News Archive

Prof Melanie Walker to spearhead international organisation
2014-06-02

 
Prof Melanie Walker has just added another phenomenal achievement to her illustrious academic career. Members of the international Human Development and Capabilities Association (HDCA) have elected her to the leading role of Vice-President.

Founded in 2004 by Amartya Sen and Martha Nussbaum, the HDCA is a global community of academics and practitioners. Together, they seek to build an intellectual community around the ideas of human development and the capability approach. Ultimately, the association strives to drive these ideas into the policy arena.

With members living in over 70 countries world-wide, the HDCA promotes research across a wide field of disciplines. These range from economics, philosophy and development studies to health, education, law, government, sociology and more.

In her new role, Prof Walker will be working closely with the renowned philosopher, Prof Henry Richardson of Georgetown University, USA. He is currently President-elect of the association. “My election as Vice-President will enable me to work closely with Henry and the Executive Committee to build on the first successful decade of the association to strengthen its reach and responsiveness to researchers, practitioners and policy makers,” Prof Walker says. “It is a tremendous honour to have been elected and a wonderful challenge for the next three years, personally and professionally. It will also place a significant spotlight on the human development and capabilities research I am leading at the UFS.”

Annually, the HDCA organises an international conference. This year celebrates a decade of successful symposiums and will take place in Athens. Eight Kovsie graduate students and researchers from the UFS’s Centre for Research on Higher Education and Development have had their papers accepted.

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