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UFS wins top awards at the 2024 Mace Excellence Awards

05 December 2024 | Story Dr Cindé Greyling | Photo Kaleidoscope

MACE Winners 2024 — From left to right: Burneline Kaars (Head: Employee Wellness and Organisational Development), Dr WP Wahl (Student Life Director), Linda Greyling (Senior Officer: Special Projects, Student Recruitment Services), Gerben Van Niekerk (Senior Officer: Kovsie Support Services), Malia Maranyane (Senior Officer: Undergraduate Marketing, Student Recruitment Services), Nomonde Mbadi (Student Recruitment Services Director), and Susan Van Jaarsveld (Senior Director: Human Resources).

On 28 November 2024, the University of the Free State (UFS) did it again – reigned as champions at the annual Marketing, Advancement and Communication in Education (MACE) Excellence Awards and walking away with two of the top awards: the MACE Award for Outstanding Research and the Severus Cerff Award for Consistent Excellence.

KovsieX was named the overall winner of the MACE Award for Outstanding Research. This award is made to the entry with the highest score in research, clearly demonstrating how research has supported the strategic objectives of the institution and the project. KovsieX is a multiplatform approach designed to leverage the strengths of diverse media channels. This digitalisation aligns with Vision 130, leveraging emerging technologies to enhance teaching and learning quality and efficiency of non-academic support structures and systems.

The UFS’ entries were of such high quality that the university won the sought-after Severus Cerff Award for Consistent Excellence. This award is based on the number of entries entered by an institution and the number and level of those entries winning awards. The award is therefore made to the institution with the highest success ratio.

Furthermore, the UFS Matriculant of the Year event received a Silver Award – entries scoring 5.75 or higher earn a Silver Award, placing this event among some of the top achievers in the events category. Three UFS entries received Gold Awards and were the winners in their respective categories: KovsieChat (Digital Channels), 2024 Women’s Day Breakfast (Events), and KovsieX (Stakeholder Engagement Campaigns). This is a magnificent achievement for the UFS.

"Winning a MACE award at this early stage is proof that KovsieX is not just meeting national standards – it’s setting them. If we can achieve this level of excellence now, imagine how we’ll compete on the global stage when the project is fully realised,” says Gerben van Niekerk, Student Media Manager.

Lacea Loader, Senior Director: Communication and Marketing and Coordinator of the MACE Excellence Awards, explained that a record number of entries were received for the Excellence Awards this year. “We are ecstatic about the direction of communication at the UFS and that the university has been able to maintain the quality of its entries in recent years,” says Loader.

The MACE Excellence Awards takes place annually as part of the MACE National Conference, recognising and celebrating excellence and the achievements of specialists and practitioners in marketing, advancement, and communication in the higher-education sector. This year, the Cape Peninsula University of Technology (CPUT) hosted the conference from 27 to 28 November 2024.

In 2023, the UFS won 11 awards, including the Chairperson’s Award of Excellence.

News Archive

Pres Steyn turns pink in anticipation of Vryfees

2014-06-06

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Live streaming

Australian artist Cigdem Aydemir vacuum packed the Pres Steyn monument on the Bloemfontein Campus’s Red Plain – in pink. Aydemir’s project, ‘Plastic Histories’, forms part of a public art project that encourages us to evaluate public monuments in their historical context.

By vacuum packing monuments, Aydemir alludes to their significance and preservation. At the same time, though, it reveals the nature of their contentious and gendered historical function. This is because most monuments in post-colonial countries typically celebrate men’s achievements in serving their nations.

In response, this project acknowledges the contribution of women from all races, communities and sexual orientations to the grand narrative of a post-apartheid South Africa.

Aydemir is also developing an app in collaboration with Australian artist Warren Armstrong. This will be used for augmented reality viewing of three city monuments – those of President Brand, General De Wet and General Hertzog. This means that visitors will be able to hold a smart phone or iPad in front of the monuments and view the monuments as if vacuum packed in pink plastic.

In conjunction with the public art project there will be an exhibition of digitally manipulated photographs of nineteen-century and contemporary male monuments in Bloemfontein. These photos will be exhibited at the Johannes Stegmann Gallery at the UFS Sasol Library from 15 July – 1 August 2014.

Public tours on the Bloemfontein Campus and into the city will take place on:

• Tuesday 15 July at 11:00,
• Wednesday 16 July at 14:00, and
• Saturday 19 July at 11:00.

Aydemir’s ‘Plastic Histories’ public art project is part of the UFS Programme for Innovation in Artform Development (PIAD) and the Vryfees arts festival’s partnership with the Australian-based SituateArt in Festivals initiative. This partnership is managed by the Salamanca Arts Centre in Tasmania.