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05 December 2024 | Story Dr Cindé Greyling | Photo Kaleidoscope
MACE Winners 2024
From left to right: Burneline Kaars (Head: Employee Wellness and Organisational Development), Dr WP Wahl (Student Life Director), Linda Greyling (Senior Officer: Special Projects, Student Recruitment Services), Gerben Van Niekerk (Senior Officer: Kovsie Support Services), Malia Maranyane (Senior Officer: Undergraduate Marketing, Student Recruitment Services), Nomonde Mbadi (Student Recruitment Services Director), and Susan Van Jaarsveld (Senior Director: Human Resources).

On 28 November 2024, the University of the Free State (UFS) did it again – reigned as champions at the annual Marketing, Advancement and Communication in Education (MACE) Excellence Awards and walking away with two of the top awards: the MACE Award for Outstanding Research and the Severus Cerff Award for Consistent Excellence.

KovsieX was named the overall winner of the MACE Award for Outstanding Research. This award is made to the entry with the highest score in research, clearly demonstrating how research has supported the strategic objectives of the institution and the project. KovsieX is a multiplatform approach designed to leverage the strengths of diverse media channels. This digitalisation aligns with Vision 130, leveraging emerging technologies to enhance teaching and learning quality and efficiency of non-academic support structures and systems.

The UFS’ entries were of such high quality that the university won the sought-after Severus Cerff Award for Consistent Excellence. This award is based on the number of entries entered by an institution and the number and level of those entries winning awards. The award is therefore made to the institution with the highest success ratio.

Furthermore, the UFS Matriculant of the Year event received a Silver Award – entries scoring 5.75 or higher earn a Silver Award, placing this event among some of the top achievers in the events category. Three UFS entries received Gold Awards and were the winners in their respective categories: KovsieChat (Digital Channels), 2024 Women’s Day Breakfast (Events), and KovsieX (Stakeholder Engagement Campaigns). This is a magnificent achievement for the UFS.

"Winning a MACE award at this early stage is proof that KovsieX is not just meeting national standards – it’s setting them. If we can achieve this level of excellence now, imagine how we’ll compete on the global stage when the project is fully realised,” says Gerben van Niekerk, Student Media Manager.

Lacea Loader, Senior Director: Communication and Marketing and Coordinator of the MACE Excellence Awards, explained that a record number of entries were received for the Excellence Awards this year. “We are ecstatic about the direction of communication at the UFS and that the university has been able to maintain the quality of its entries in recent years,” says Loader.

The MACE Excellence Awards takes place annually as part of the MACE National Conference, recognising and celebrating excellence and the achievements of specialists and practitioners in marketing, advancement, and communication in the higher-education sector. This year, the Cape Peninsula University of Technology (CPUT) hosted the conference from 27 to 28 November 2024.

In 2023, the UFS won 11 awards, including the Chairperson’s Award of Excellence. 

News Archive

“We relied on outsiders to document our histories.” – Zanele Muholi delivers Women’s Day Lecture
2014-08-13

 

Zanele Muholi
Photo: Stephen Collett

“Our society is decaying because of hate crimes against LGBTI groups. You can’t say it does not affect you, because each of us is at least connected to one person [of LGBTI orientation].”

These words by Zanele Muholi, photographer and visual activist of LGBTI rights, who delivered the Women’s Day Lecture. The event commemorated Women’s Day and took place on Thursday 7 August 2014 at the Bloemfontein Campus. The lecture was hosted by the Centre for Africa Studies, as part of their Gender Studies Programme.

Muholi screened photographs featuring lesbian couples and recounted their all-too-real life stories. Her work emphasises the importance of queering the normative gaze by representing black lesbians in ‘straight’ portraits in a collection of works titled ‘Faces and Phases’. By focusing on lesbians in her work, Muholi shows that women in same sex relationships are just women, with the same dreams and aspirations as their heterosexual sisters.

But lesbian women carry an additional, grave fear – that of corrective rape. Muholi speaks on this topic in the video, ‘We live in fear’, which she screened during her talk. The documentary features the lives of lesbian women in Kwa Thema township in Johannesburg. Shockwaves spread through this settlement in 2008 after the brutal killing of a lesbian woman and the ensuing series of hate crimes against the LGBTI community.

Zanele describes her work as “documenting our own stories. For years we relied on outsiders to document our histories. We should do it ourselves.”

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