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05 December 2024 | Story Dr Cindé Greyling | Photo Kaleidoscope
MACE Winners 2024
From left to right: Burneline Kaars (Head: Employee Wellness and Organisational Development), Dr WP Wahl (Student Life Director), Linda Greyling (Senior Officer: Special Projects, Student Recruitment Services), Gerben Van Niekerk (Senior Officer: Kovsie Support Services), Malia Maranyane (Senior Officer: Undergraduate Marketing, Student Recruitment Services), Nomonde Mbadi (Student Recruitment Services Director), and Susan Van Jaarsveld (Senior Director: Human Resources).

On 28 November 2024, the University of the Free State (UFS) did it again – reigned as champions at the annual Marketing, Advancement and Communication in Education (MACE) Excellence Awards and walking away with two of the top awards: the MACE Award for Outstanding Research and the Severus Cerff Award for Consistent Excellence.

KovsieX was named the overall winner of the MACE Award for Outstanding Research. This award is made to the entry with the highest score in research, clearly demonstrating how research has supported the strategic objectives of the institution and the project. KovsieX is a multiplatform approach designed to leverage the strengths of diverse media channels. This digitalisation aligns with Vision 130, leveraging emerging technologies to enhance teaching and learning quality and efficiency of non-academic support structures and systems.

The UFS’ entries were of such high quality that the university won the sought-after Severus Cerff Award for Consistent Excellence. This award is based on the number of entries entered by an institution and the number and level of those entries winning awards. The award is therefore made to the institution with the highest success ratio.

Furthermore, the UFS Matriculant of the Year event received a Silver Award – entries scoring 5.75 or higher earn a Silver Award, placing this event among some of the top achievers in the events category. Three UFS entries received Gold Awards and were the winners in their respective categories: KovsieChat (Digital Channels), 2024 Women’s Day Breakfast (Events), and KovsieX (Stakeholder Engagement Campaigns). This is a magnificent achievement for the UFS.

"Winning a MACE award at this early stage is proof that KovsieX is not just meeting national standards – it’s setting them. If we can achieve this level of excellence now, imagine how we’ll compete on the global stage when the project is fully realised,” says Gerben van Niekerk, Student Media Manager.

Lacea Loader, Senior Director: Communication and Marketing and Coordinator of the MACE Excellence Awards, explained that a record number of entries were received for the Excellence Awards this year. “We are ecstatic about the direction of communication at the UFS and that the university has been able to maintain the quality of its entries in recent years,” says Loader.

The MACE Excellence Awards takes place annually as part of the MACE National Conference, recognising and celebrating excellence and the achievements of specialists and practitioners in marketing, advancement, and communication in the higher-education sector. This year, the Cape Peninsula University of Technology (CPUT) hosted the conference from 27 to 28 November 2024.

In 2023, the UFS won 11 awards, including the Chairperson’s Award of Excellence. 

News Archive

Kovsies deliver eight Brightest Young Minds
2014-08-15


Front, from the left: Michael van Niekerk, Thabiso Letselebe and William Clayton; Back, from the left: Gopolang Kgaile, Thokozane Mahlanga and Mpho Sefo; Lisa Coetzee and Lehlohonolo Mofokeng were not present during the taking of the photograph.

Eight Kovsies have been selected as part of 100 delegates for the 2014 Brightest Young Minds (BYM) summit.

Thabiso Letselebe (Chief Delegate of the UFS BYM), Michael van Niekerk, William Clayton, Gopolang Kgaile, Thokozane Mahlanga, Mpho Sefo, Lisa Coetzee and Lehlohonolo Mofokeng will attend the BYM summit from 29 August to 2 September 2014 in Johannesburg.
BYM is a youth-driven non-profit organisation that identifies South Africa’s most passionate young people. The organisation equips these young leaders with the skills and networks needed to create positive change.

Each year, 100 participants are invited to a five-day summit, based on criteria of innovation, leadership, civic responsibility and academic accomplishment. Delegates discuss challenges facing the nation with respected leaders and then design start-up like solutions to these challenges.

Post-summit alumni have access to resources for success and BYM continues to encourage social entrepreneurship. BYM has demonstrated success in mobilising young people for nearly fifteen years.

BYM has been the launch pad for several successful business and social endeavours. Some of the ideas developed by BYM alumni include the AIDS Industry Management Standard, Taxi Smart Card System, MiniSass Water Monitoring System, Investec Young Women in Finance conference, Tertiary School in Business Administration, Twenty30 and Women in Engineering.

BYM attracts a diverse group of participants in terms of academic, racial, geographic and socio-economic backgrounds. In a society marred by divides, BYM is proving the power of diversity. The organisation’s participants would not be as successful in moving the nation forward if it were not for the diversity of their experience.

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