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05 December 2024 | Story Dr Cindé Greyling | Photo Kaleidoscope
MACE Winners 2024
From left to right: Burneline Kaars (Head: Employee Wellness and Organisational Development), Dr WP Wahl (Student Life Director), Linda Greyling (Senior Officer: Special Projects, Student Recruitment Services), Gerben Van Niekerk (Senior Officer: Kovsie Support Services), Malia Maranyane (Senior Officer: Undergraduate Marketing, Student Recruitment Services), Nomonde Mbadi (Student Recruitment Services Director), and Susan Van Jaarsveld (Senior Director: Human Resources).

On 28 November 2024, the University of the Free State (UFS) did it again – reigned as champions at the annual Marketing, Advancement and Communication in Education (MACE) Excellence Awards and walking away with two of the top awards: the MACE Award for Outstanding Research and the Severus Cerff Award for Consistent Excellence.

KovsieX was named the overall winner of the MACE Award for Outstanding Research. This award is made to the entry with the highest score in research, clearly demonstrating how research has supported the strategic objectives of the institution and the project. KovsieX is a multiplatform approach designed to leverage the strengths of diverse media channels. This digitalisation aligns with Vision 130, leveraging emerging technologies to enhance teaching and learning quality and efficiency of non-academic support structures and systems.

The UFS’ entries were of such high quality that the university won the sought-after Severus Cerff Award for Consistent Excellence. This award is based on the number of entries entered by an institution and the number and level of those entries winning awards. The award is therefore made to the institution with the highest success ratio.

Furthermore, the UFS Matriculant of the Year event received a Silver Award – entries scoring 5.75 or higher earn a Silver Award, placing this event among some of the top achievers in the events category. Three UFS entries received Gold Awards and were the winners in their respective categories: KovsieChat (Digital Channels), 2024 Women’s Day Breakfast (Events), and KovsieX (Stakeholder Engagement Campaigns). This is a magnificent achievement for the UFS.

"Winning a MACE award at this early stage is proof that KovsieX is not just meeting national standards – it’s setting them. If we can achieve this level of excellence now, imagine how we’ll compete on the global stage when the project is fully realised,” says Gerben van Niekerk, Student Media Manager.

Lacea Loader, Senior Director: Communication and Marketing and Coordinator of the MACE Excellence Awards, explained that a record number of entries were received for the Excellence Awards this year. “We are ecstatic about the direction of communication at the UFS and that the university has been able to maintain the quality of its entries in recent years,” says Loader.

The MACE Excellence Awards takes place annually as part of the MACE National Conference, recognising and celebrating excellence and the achievements of specialists and practitioners in marketing, advancement, and communication in the higher-education sector. This year, the Cape Peninsula University of Technology (CPUT) hosted the conference from 27 to 28 November 2024.

In 2023, the UFS won 11 awards, including the Chairperson’s Award of Excellence. 

News Archive

Researchers explore gender-based violence at schools in Southern Africa
2014-10-17

Prof Dennis Francis
Photo: René-Jean van der Berg


Violence in schools, especially gender violence, has been a much explored and debated topic. But researchers at the University of the Free State (UFS) are now also exploring the link between gender, diversity and violence in schools in Southern Africa.

This study – a first of its kind – received funding from the United Nations Educational, Scientific and Cultural Organisation (UNESCO) and will investigate how the perception of ‘different’ is a contributing factor to violence in schools.

This UNESCO-funded study, in collaboration with Hivos, GALA and the Government of the Netherlands, will involve schools in Botswana, Lesotho, Namibia and Swaziland.

Prof Dennis Francis, UFS Dean of Education and principal researcher in this study, says children and youth around the world are exposed to violence in and around educational settings. “This does not only undermine a child’s rights to quality education, but also the capacity of the education sector to train future citizens who will respect each other regardless of differences.”

Prof Francis says although girls are the most vulnerable targets of GBV, boys can also be targets, as evidence reveals that many children and youths who are perceived as different in terms of gender, are often victims of violence in school.

“Education is the most significant means of fostering social inclusion, promoting individual rights and realising the full potential of all young people, including those perceived as different. This project is aimed at assisting government, policy makers and professionals in the education sector, as well as civil society organisations and other key stakeholders in Southern Africa to create educational policies and practices that promote safe schools for all youths.”


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