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UFS wins top awards at the 2024 Mace Excellence Awards

05 December 2024 | Story Dr Cindé Greyling | Photo Kaleidoscope

MACE Winners 2024 — From left to right: Burneline Kaars (Head: Employee Wellness and Organisational Development), Dr WP Wahl (Student Life Director), Linda Greyling (Senior Officer: Special Projects, Student Recruitment Services), Gerben Van Niekerk (Senior Officer: Kovsie Support Services), Malia Maranyane (Senior Officer: Undergraduate Marketing, Student Recruitment Services), Nomonde Mbadi (Student Recruitment Services Director), and Susan Van Jaarsveld (Senior Director: Human Resources).

On 28 November 2024, the University of the Free State (UFS) did it again – reigned as champions at the annual Marketing, Advancement and Communication in Education (MACE) Excellence Awards and walking away with two of the top awards: the MACE Award for Outstanding Research and the Severus Cerff Award for Consistent Excellence.

KovsieX was named the overall winner of the MACE Award for Outstanding Research. This award is made to the entry with the highest score in research, clearly demonstrating how research has supported the strategic objectives of the institution and the project. KovsieX is a multiplatform approach designed to leverage the strengths of diverse media channels. This digitalisation aligns with Vision 130, leveraging emerging technologies to enhance teaching and learning quality and efficiency of non-academic support structures and systems.

The UFS’ entries were of such high quality that the university won the sought-after Severus Cerff Award for Consistent Excellence. This award is based on the number of entries entered by an institution and the number and level of those entries winning awards. The award is therefore made to the institution with the highest success ratio.

Furthermore, the UFS Matriculant of the Year event received a Silver Award – entries scoring 5.75 or higher earn a Silver Award, placing this event among some of the top achievers in the events category. Three UFS entries received Gold Awards and were the winners in their respective categories: KovsieChat (Digital Channels), 2024 Women’s Day Breakfast (Events), and KovsieX (Stakeholder Engagement Campaigns). This is a magnificent achievement for the UFS.

"Winning a MACE award at this early stage is proof that KovsieX is not just meeting national standards – it’s setting them. If we can achieve this level of excellence now, imagine how we’ll compete on the global stage when the project is fully realised,” says Gerben van Niekerk, Student Media Manager.

Lacea Loader, Senior Director: Communication and Marketing and Coordinator of the MACE Excellence Awards, explained that a record number of entries were received for the Excellence Awards this year. “We are ecstatic about the direction of communication at the UFS and that the university has been able to maintain the quality of its entries in recent years,” says Loader.

The MACE Excellence Awards takes place annually as part of the MACE National Conference, recognising and celebrating excellence and the achievements of specialists and practitioners in marketing, advancement, and communication in the higher-education sector. This year, the Cape Peninsula University of Technology (CPUT) hosted the conference from 27 to 28 November 2024.

In 2023, the UFS won 11 awards, including the Chairperson’s Award of Excellence.

News Archive

Dr Sheila Aronstam receives UFS Alumnus of the Year award

2014-10-23

Dr Sheila Aronstam, recipient of the Kovsie of the Year award and Pieter du Toit, Chairperson of the Kovsie Alumni association.
Photo: Dries Myburgh

The Office for Institutional Advancement at the University of the Free State honoured ten people at this year’s Kovsie Alumni dinner.

Dr Sheila Aronstam received the Kovsie Alumnus of the Year award. Dr Aronstam previously served for eight years on the management of the UFS, where she played a prominent part in the transformation of the UFS. In 2004, with the centenary celebrations of the University of the Free State, Dr Aronstam received a centenary medal for her contribution towards transformation.

She also served on the Council and the Executive of the University of the Free State for period of five years.

In 2014, after a lifelong commitment to Bloemfontein and the University of the Free State, Kovsie Alumni honoured Dr Aronstam as Alumnus of the Year. “Her legacy of equality, tolerance and charity will live forever within the borders of the University of the Free State and the City of Bloemfontein,” said Pieter du Toit, Chairperson of the Kovsie Alumni association.

At this event, Cum Laude awards were bestowed on:

-       Chris Botha, Group Managing Director of Media Shop
-       Pauline Gutter, Free State-based artist
-       Tate Makgoe, MEC for Education in the Free State
-       Jans Rautenbach, South African screenwriter, film producer and director
-       Johan Volsteedt, former principal of Grey College and involved with the television series Dream School SA.

The Ambassador Award was presented to:

-       Odeion String Quartet at the UFS
-       Sibusiso Tshabalala, programme coordinator of the World Design Capital promotion project.

Executive Management Awards were bestowed on:

-       Prof Johan Nel (Emeritus Assosiate Professor UFS )
-       DB Prinsloo, Director of KovsieSport at the UFS.

Kovsie Alumni also bestowed honorary president awards on Prof Nico du Plessis and Adv Mauritz Randlehoff.

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