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05 December 2024 | Story Dr Cindé Greyling | Photo Kaleidoscope
MACE Winners 2024
From left to right: Burneline Kaars (Head: Employee Wellness and Organisational Development), Dr WP Wahl (Student Life Director), Linda Greyling (Senior Officer: Special Projects, Student Recruitment Services), Gerben Van Niekerk (Senior Officer: Kovsie Support Services), Malia Maranyane (Senior Officer: Undergraduate Marketing, Student Recruitment Services), Nomonde Mbadi (Student Recruitment Services Director), and Susan Van Jaarsveld (Senior Director: Human Resources).

On 28 November 2024, the University of the Free State (UFS) did it again – reigned as champions at the annual Marketing, Advancement and Communication in Education (MACE) Excellence Awards and walking away with two of the top awards: the MACE Award for Outstanding Research and the Severus Cerff Award for Consistent Excellence.

KovsieX was named the overall winner of the MACE Award for Outstanding Research. This award is made to the entry with the highest score in research, clearly demonstrating how research has supported the strategic objectives of the institution and the project. KovsieX is a multiplatform approach designed to leverage the strengths of diverse media channels. This digitalisation aligns with Vision 130, leveraging emerging technologies to enhance teaching and learning quality and efficiency of non-academic support structures and systems.

The UFS’ entries were of such high quality that the university won the sought-after Severus Cerff Award for Consistent Excellence. This award is based on the number of entries entered by an institution and the number and level of those entries winning awards. The award is therefore made to the institution with the highest success ratio.

Furthermore, the UFS Matriculant of the Year event received a Silver Award – entries scoring 5.75 or higher earn a Silver Award, placing this event among some of the top achievers in the events category. Three UFS entries received Gold Awards and were the winners in their respective categories: KovsieChat (Digital Channels), 2024 Women’s Day Breakfast (Events), and KovsieX (Stakeholder Engagement Campaigns). This is a magnificent achievement for the UFS.

"Winning a MACE award at this early stage is proof that KovsieX is not just meeting national standards – it’s setting them. If we can achieve this level of excellence now, imagine how we’ll compete on the global stage when the project is fully realised,” says Gerben van Niekerk, Student Media Manager.

Lacea Loader, Senior Director: Communication and Marketing and Coordinator of the MACE Excellence Awards, explained that a record number of entries were received for the Excellence Awards this year. “We are ecstatic about the direction of communication at the UFS and that the university has been able to maintain the quality of its entries in recent years,” says Loader.

The MACE Excellence Awards takes place annually as part of the MACE National Conference, recognising and celebrating excellence and the achievements of specialists and practitioners in marketing, advancement, and communication in the higher-education sector. This year, the Cape Peninsula University of Technology (CPUT) hosted the conference from 27 to 28 November 2024.

In 2023, the UFS won 11 awards, including the Chairperson’s Award of Excellence. 

News Archive

When entrepreneurship meets industrial innovation
2014-12-13

Johan Eksteen (Photo: Supplied)

Internationally acclaimed Argicon Pelleting is a worldwide supplier of pelleting machinery and equipment as well as agri-processing factories. The company was established in 1993 by André and Johan Eksteen, UFS 2004 MBA graduate. After taking over sole ownership, the company grew from a one-man business to an internationally respected specialist in the design and manufacturing of pelleting solutions for the agricultural industry.

A common practice in industrial procedures, pelleting involves processing material into small dry pellets. This is used globally by manufacturers of animal feed or recycling facilities that specialise in processing materials for reuse. This process, however, can only be successfully accomplished with specialised equipment, namely a pelletizer. With fifteen years’ experience in agriculture, and international exposure in countries such as Uganda, Australia, Singapore and New Caledonia, this was not a tall order for Johan.

Agricon focuses on consistently developing innovative ways to add value to its offering. The business has successfully installed pelleting equipment for a range of products, including tobacco dust, rooibos tea, human sludge waste, organic fertilizers and vermi-compost. In addition to the manufacturing of machines and equipment, the company also provides training and on-site installation for clients, as well as support following a sale or the provision of spare parts. The company also provides advice on new product developments and business opportunities for clients within the sector.

Apart from doubling its sales between 2013 and 2014, the company gained great recognition within the industry. Johan was awarded the University of the Free State Business School’s Entrepreneur award in 2013 and he is the first-prize winner of the ILO Free State EnterPRIZE Job Creation Challenge for 2014. He is currently one of 15 finalists countrywide in the Entrepreneur of the Year competition sponsored by Business Partners and Sanlam. Johan is the mentor and stand-in manager for Almenta, a skills development company (winner of the ILO Best Social Entrepreneur for Skills Development award) and Equus Groom School (winner of the ILO Social Entrepreneur in Youth Development award).

Johan was also announced as the winner of the SA entrepreneur of the year for small businesses.

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