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UFS wins top awards at the 2024 Mace Excellence Awards

05 December 2024 | Story Dr Cindé Greyling | Photo Kaleidoscope

MACE Winners 2024 — From left to right: Burneline Kaars (Head: Employee Wellness and Organisational Development), Dr WP Wahl (Student Life Director), Linda Greyling (Senior Officer: Special Projects, Student Recruitment Services), Gerben Van Niekerk (Senior Officer: Kovsie Support Services), Malia Maranyane (Senior Officer: Undergraduate Marketing, Student Recruitment Services), Nomonde Mbadi (Student Recruitment Services Director), and Susan Van Jaarsveld (Senior Director: Human Resources).

On 28 November 2024, the University of the Free State (UFS) did it again – reigned as champions at the annual Marketing, Advancement and Communication in Education (MACE) Excellence Awards and walking away with two of the top awards: the MACE Award for Outstanding Research and the Severus Cerff Award for Consistent Excellence.

KovsieX was named the overall winner of the MACE Award for Outstanding Research. This award is made to the entry with the highest score in research, clearly demonstrating how research has supported the strategic objectives of the institution and the project. KovsieX is a multiplatform approach designed to leverage the strengths of diverse media channels. This digitalisation aligns with Vision 130, leveraging emerging technologies to enhance teaching and learning quality and efficiency of non-academic support structures and systems.

The UFS’ entries were of such high quality that the university won the sought-after Severus Cerff Award for Consistent Excellence. This award is based on the number of entries entered by an institution and the number and level of those entries winning awards. The award is therefore made to the institution with the highest success ratio.

Furthermore, the UFS Matriculant of the Year event received a Silver Award – entries scoring 5.75 or higher earn a Silver Award, placing this event among some of the top achievers in the events category. Three UFS entries received Gold Awards and were the winners in their respective categories: KovsieChat (Digital Channels), 2024 Women’s Day Breakfast (Events), and KovsieX (Stakeholder Engagement Campaigns). This is a magnificent achievement for the UFS.

"Winning a MACE award at this early stage is proof that KovsieX is not just meeting national standards – it’s setting them. If we can achieve this level of excellence now, imagine how we’ll compete on the global stage when the project is fully realised,” says Gerben van Niekerk, Student Media Manager.

Lacea Loader, Senior Director: Communication and Marketing and Coordinator of the MACE Excellence Awards, explained that a record number of entries were received for the Excellence Awards this year. “We are ecstatic about the direction of communication at the UFS and that the university has been able to maintain the quality of its entries in recent years,” says Loader.

The MACE Excellence Awards takes place annually as part of the MACE National Conference, recognising and celebrating excellence and the achievements of specialists and practitioners in marketing, advancement, and communication in the higher-education sector. This year, the Cape Peninsula University of Technology (CPUT) hosted the conference from 27 to 28 November 2024.

In 2023, the UFS won 11 awards, including the Chairperson’s Award of Excellence.

News Archive

History book available from UFS Marketing

2007-02-01

The university’s history book, "From Grey to Gold", is available from UFS Marketing.

The book will soon be delivered to persons who have ordered copies of the book. UFS Marketing is in the process of distributing the books.

However, persons are also welcome to collect the book from Rinda Duraan or Ronél Meyer at the offices of UFS Marketing in the Wekkie Saayman Building.

Additional copies in Afrikaans or English are also available from UFS Marketing at R380 per copy. Please contact Ronél Meyer at X2150 or Rinda Duraan at X2143 for inquiries.

Download the order form (Pdf format)

A proud 100 years

The history of the University of the Free State is one of faith, hope, struggle and determination. In the course of a century, and from a poor Free State community, the UFS has developed into a strong and mature university. This book, richly illustrated with photographs, tells its fascinating story, including:

Its establishment
The role of the founding fathers
Black pioneers of transformation
The establishment and development of academic departments and faculties; student numbers
Pioneers and trends in research; academic entrepreneurs
Campus issues; campus politics
The UFS’s place in socio-political changes
Student life: Rag, intervarsity and cheerleaders; sport and Springboks; hostel traditions
The admission of black students; anguish about race, language and culture
The story of “digs” and hostels, of Tin Town and the “Vlei”, Darkest Africa and the Red Square
The development of the campus, of the Tickey and the Banana
Of hardships in the founding years, good times and turn-around strategies
Community service and regional involvement and a new focus on the African continent.

Some interesting reading:

More than 500 pages
Hundreds of photographs
Appendices on office-bearers; awards and achievements (including national sporting colours)
A time-line situating the UFS’s history in the context of the history of the Free State, of South Africa and of the world

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