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05 December 2024 | Story Dr Cindé Greyling | Photo Kaleidoscope
MACE Winners 2024
From left to right: Burneline Kaars (Head: Employee Wellness and Organisational Development), Dr WP Wahl (Student Life Director), Linda Greyling (Senior Officer: Special Projects, Student Recruitment Services), Gerben Van Niekerk (Senior Officer: Kovsie Support Services), Malia Maranyane (Senior Officer: Undergraduate Marketing, Student Recruitment Services), Nomonde Mbadi (Student Recruitment Services Director), and Susan Van Jaarsveld (Senior Director: Human Resources).

On 28 November 2024, the University of the Free State (UFS) did it again – reigned as champions at the annual Marketing, Advancement and Communication in Education (MACE) Excellence Awards and walking away with two of the top awards: the MACE Award for Outstanding Research and the Severus Cerff Award for Consistent Excellence.

KovsieX was named the overall winner of the MACE Award for Outstanding Research. This award is made to the entry with the highest score in research, clearly demonstrating how research has supported the strategic objectives of the institution and the project. KovsieX is a multiplatform approach designed to leverage the strengths of diverse media channels. This digitalisation aligns with Vision 130, leveraging emerging technologies to enhance teaching and learning quality and efficiency of non-academic support structures and systems.

The UFS’ entries were of such high quality that the university won the sought-after Severus Cerff Award for Consistent Excellence. This award is based on the number of entries entered by an institution and the number and level of those entries winning awards. The award is therefore made to the institution with the highest success ratio.

Furthermore, the UFS Matriculant of the Year event received a Silver Award – entries scoring 5.75 or higher earn a Silver Award, placing this event among some of the top achievers in the events category. Three UFS entries received Gold Awards and were the winners in their respective categories: KovsieChat (Digital Channels), 2024 Women’s Day Breakfast (Events), and KovsieX (Stakeholder Engagement Campaigns). This is a magnificent achievement for the UFS.

"Winning a MACE award at this early stage is proof that KovsieX is not just meeting national standards – it’s setting them. If we can achieve this level of excellence now, imagine how we’ll compete on the global stage when the project is fully realised,” says Gerben van Niekerk, Student Media Manager.

Lacea Loader, Senior Director: Communication and Marketing and Coordinator of the MACE Excellence Awards, explained that a record number of entries were received for the Excellence Awards this year. “We are ecstatic about the direction of communication at the UFS and that the university has been able to maintain the quality of its entries in recent years,” says Loader.

The MACE Excellence Awards takes place annually as part of the MACE National Conference, recognising and celebrating excellence and the achievements of specialists and practitioners in marketing, advancement, and communication in the higher-education sector. This year, the Cape Peninsula University of Technology (CPUT) hosted the conference from 27 to 28 November 2024.

In 2023, the UFS won 11 awards, including the Chairperson’s Award of Excellence. 

News Archive

2015 Open Day on Bloemfontein Campus inspires prospective students
2015-05-14

Photo: Charl Devenish

“Here we use our minds and not muscles. We use reason and not rage.”

This is how Prof Jonathan Jansen, Vice-Chancellor and Rector of the University of the Free State (UFS), described what being a Kovsie is.

Prof Jansen welcomed thousands of prospective students and their parents to the Bloemfontein Campus on Saturday 9 May 2015 for the annual Open Day.

“Academics are everything. We don’t expect you to do well. We expect you to excel,” he said.

Prospective students got a taste of the #KovsieFeeling with a mind-dazzling laser show, a surprise performance by Micasa, the introduction of our sports champions, and an inspiring message from our SRC President, Mosa Leteane.

“When you are comfortable, you are not challenged. You can only learn to grow when you are uncomfortable.”

Visitors also had first-hand experience of how accessible Prof Jansen really is. At the Talk to Me gazebo outside his office, Prof Jansen dished up food while having a chat with parents. This gesture echoed Prof Jansen’s message: “If you want to be a decent human being, welcome to Kovsies.”

To all its visitors, the 2015 Kovsie Open Day, with all its fun and laughter, reflected the truth of the UFS as an academic institution that inspires excellence and transforms lives.

Even if you missed the Kovsie Open Day, be sure to grab the chance to study at our university, and ensure a lifetime of excellence and innovation. You can visit our Prospective Student webpage for more information.

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