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05 December 2024 | Story Dr Cindé Greyling | Photo Kaleidoscope
MACE Winners 2024
From left to right: Burneline Kaars (Head: Employee Wellness and Organisational Development), Dr WP Wahl (Student Life Director), Linda Greyling (Senior Officer: Special Projects, Student Recruitment Services), Gerben Van Niekerk (Senior Officer: Kovsie Support Services), Malia Maranyane (Senior Officer: Undergraduate Marketing, Student Recruitment Services), Nomonde Mbadi (Student Recruitment Services Director), and Susan Van Jaarsveld (Senior Director: Human Resources).

On 28 November 2024, the University of the Free State (UFS) did it again – reigned as champions at the annual Marketing, Advancement and Communication in Education (MACE) Excellence Awards and walking away with two of the top awards: the MACE Award for Outstanding Research and the Severus Cerff Award for Consistent Excellence.

KovsieX was named the overall winner of the MACE Award for Outstanding Research. This award is made to the entry with the highest score in research, clearly demonstrating how research has supported the strategic objectives of the institution and the project. KovsieX is a multiplatform approach designed to leverage the strengths of diverse media channels. This digitalisation aligns with Vision 130, leveraging emerging technologies to enhance teaching and learning quality and efficiency of non-academic support structures and systems.

The UFS’ entries were of such high quality that the university won the sought-after Severus Cerff Award for Consistent Excellence. This award is based on the number of entries entered by an institution and the number and level of those entries winning awards. The award is therefore made to the institution with the highest success ratio.

Furthermore, the UFS Matriculant of the Year event received a Silver Award – entries scoring 5.75 or higher earn a Silver Award, placing this event among some of the top achievers in the events category. Three UFS entries received Gold Awards and were the winners in their respective categories: KovsieChat (Digital Channels), 2024 Women’s Day Breakfast (Events), and KovsieX (Stakeholder Engagement Campaigns). This is a magnificent achievement for the UFS.

"Winning a MACE award at this early stage is proof that KovsieX is not just meeting national standards – it’s setting them. If we can achieve this level of excellence now, imagine how we’ll compete on the global stage when the project is fully realised,” says Gerben van Niekerk, Student Media Manager.

Lacea Loader, Senior Director: Communication and Marketing and Coordinator of the MACE Excellence Awards, explained that a record number of entries were received for the Excellence Awards this year. “We are ecstatic about the direction of communication at the UFS and that the university has been able to maintain the quality of its entries in recent years,” says Loader.

The MACE Excellence Awards takes place annually as part of the MACE National Conference, recognising and celebrating excellence and the achievements of specialists and practitioners in marketing, advancement, and communication in the higher-education sector. This year, the Cape Peninsula University of Technology (CPUT) hosted the conference from 27 to 28 November 2024.

In 2023, the UFS won 11 awards, including the Chairperson’s Award of Excellence. 

News Archive

Former CEO of the Nelson Mandela Foundation receives an honorary doctorate from the UFS
2015-07-08

Dr John Samuel.
Photo: Johan Roux

“Having spent the most of my life in public service, it is a great pleasure to receive recognition from the University of the Free State (UFS) for the work that I have done,” Dr John Samuel said in his acceptance speech at this year’s Winter Graduation, where an honorary degree was conferred on him.

The renowned educationalist’s remarkable merit was recognised by the Faculty of Education in the Thursday 2 July 2015 graduation ceremony. Dr Samuel was awarded the honorary doctorate for his enormous role as a national and international strategist in the education system.

The early 1960s proved to be a prelude to Dr Samuel’s lifelong journey as a teacher, policy analyst, administrator, and advisor. In addition to South Africa, he has served with compassion in various countries including Zambia, Ghana, Nigeria, and the USA.

In the dawn of South Africa’s democracy, Dr Samuel served as Head of the Education desk, developing new policies for the field of education and training. One of his many pivotal achievements has been serving the Nelson Mandela Foundation as Chief Executive Officer. Furthermore, South African’s Department of Education has reaped the benefit of appointing him as the Deputy Director-General.

From 1998 to 2000, Dr Samuel was the Senior Programme Director of the WK Kellogg Foundation in the USA.

The Chief Executive Chairman of the Oprah Winfrey Leadership Academy for Girls inspired graduates with warm words. “Graduation is a special time for everyone. It is now the time to convert what we have learnt into useful action. We need every pair of hands to help and inspire, and instill hope,” he said.

Rewarding the active role of a national and global leader in education symbolises the university’s commitment to public service, academic excellence, and transformation.


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