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05 December 2024 | Story Dr Cindé Greyling | Photo Kaleidoscope
MACE Winners 2024
From left to right: Burneline Kaars (Head: Employee Wellness and Organisational Development), Dr WP Wahl (Student Life Director), Linda Greyling (Senior Officer: Special Projects, Student Recruitment Services), Gerben Van Niekerk (Senior Officer: Kovsie Support Services), Malia Maranyane (Senior Officer: Undergraduate Marketing, Student Recruitment Services), Nomonde Mbadi (Student Recruitment Services Director), and Susan Van Jaarsveld (Senior Director: Human Resources).

On 28 November 2024, the University of the Free State (UFS) did it again – reigned as champions at the annual Marketing, Advancement and Communication in Education (MACE) Excellence Awards and walking away with two of the top awards: the MACE Award for Outstanding Research and the Severus Cerff Award for Consistent Excellence.

KovsieX was named the overall winner of the MACE Award for Outstanding Research. This award is made to the entry with the highest score in research, clearly demonstrating how research has supported the strategic objectives of the institution and the project. KovsieX is a multiplatform approach designed to leverage the strengths of diverse media channels. This digitalisation aligns with Vision 130, leveraging emerging technologies to enhance teaching and learning quality and efficiency of non-academic support structures and systems.

The UFS’ entries were of such high quality that the university won the sought-after Severus Cerff Award for Consistent Excellence. This award is based on the number of entries entered by an institution and the number and level of those entries winning awards. The award is therefore made to the institution with the highest success ratio.

Furthermore, the UFS Matriculant of the Year event received a Silver Award – entries scoring 5.75 or higher earn a Silver Award, placing this event among some of the top achievers in the events category. Three UFS entries received Gold Awards and were the winners in their respective categories: KovsieChat (Digital Channels), 2024 Women’s Day Breakfast (Events), and KovsieX (Stakeholder Engagement Campaigns). This is a magnificent achievement for the UFS.

"Winning a MACE award at this early stage is proof that KovsieX is not just meeting national standards – it’s setting them. If we can achieve this level of excellence now, imagine how we’ll compete on the global stage when the project is fully realised,” says Gerben van Niekerk, Student Media Manager.

Lacea Loader, Senior Director: Communication and Marketing and Coordinator of the MACE Excellence Awards, explained that a record number of entries were received for the Excellence Awards this year. “We are ecstatic about the direction of communication at the UFS and that the university has been able to maintain the quality of its entries in recent years,” says Loader.

The MACE Excellence Awards takes place annually as part of the MACE National Conference, recognising and celebrating excellence and the achievements of specialists and practitioners in marketing, advancement, and communication in the higher-education sector. This year, the Cape Peninsula University of Technology (CPUT) hosted the conference from 27 to 28 November 2024.

In 2023, the UFS won 11 awards, including the Chairperson’s Award of Excellence. 

News Archive

Deaf Awareness Month empowers the hearing impaired
2015-09-21

There are more sign languages in the world than spoken languages. About 600 000 deaf South Africans have the South African Sign Language (SASL) as their first language. There are about 40 schools for the deaf in South Africa. 90% of all deaf children are born to hearing parents. Only about 30% of speech is visible on the lips.

How many of these fundamental facts did you know?

Deaf Awareness Month serves to educate hearing communities about issues that the deaf population face on a daily basis, as well as to honour the history and culture of people who are deaf or hard-of-hearing. For the past 70 years, the University of the Free State (UFS) has dedicated September to hosting events around the topic of hearing impairment.

The theme of ‘With South African Sign Language rights, our children can!’

This year’s theme had learners from Bartimea School for the Deaf and Blind, hearing impaired UFS students, and Prof Jonathan Jansen engaged in a conversation around empowerment at a picnic held on Monday 7 September 2015 at the Red Square on the Bloemfontein Campus.

Through a sign language interpreter, Matshela, a grade 12 learner, explained that he felt empowered by the efforts the university has made to embrace and empower individuals with disabilities. He then revealed his intentions of pursuing Information Technology or Social Work studies at Kovsies.

Clifford Machete, a first-year Administration student at the university, stated how sign language interpreters gave him an ‘I can’ attitude when he first arrived at university.  “As a deaf person, I see that I am able to learn with the help of sign language interpreters. There is accessibility at the university, and I am so proud to be a student here and part of Deaf Awareness Month.”

Susan Lombaard, Lecturer and Acting Chairperson at the Department of South African Sign Language, believes that Deaf Awareness Month is about promoting human dignity.

“We want to show the world that deaf people can do everything, and that their language is as strong and important as any spoken language.”

For more information regarding Deaf Awareness Month activities, contact the South African Sign Language Department on 051 401 2251.

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