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05 December 2024 | Story Dr Cindé Greyling | Photo Kaleidoscope
MACE Winners 2024
From left to right: Burneline Kaars (Head: Employee Wellness and Organisational Development), Dr WP Wahl (Student Life Director), Linda Greyling (Senior Officer: Special Projects, Student Recruitment Services), Gerben Van Niekerk (Senior Officer: Kovsie Support Services), Malia Maranyane (Senior Officer: Undergraduate Marketing, Student Recruitment Services), Nomonde Mbadi (Student Recruitment Services Director), and Susan Van Jaarsveld (Senior Director: Human Resources).

On 28 November 2024, the University of the Free State (UFS) did it again – reigned as champions at the annual Marketing, Advancement and Communication in Education (MACE) Excellence Awards and walking away with two of the top awards: the MACE Award for Outstanding Research and the Severus Cerff Award for Consistent Excellence.

KovsieX was named the overall winner of the MACE Award for Outstanding Research. This award is made to the entry with the highest score in research, clearly demonstrating how research has supported the strategic objectives of the institution and the project. KovsieX is a multiplatform approach designed to leverage the strengths of diverse media channels. This digitalisation aligns with Vision 130, leveraging emerging technologies to enhance teaching and learning quality and efficiency of non-academic support structures and systems.

The UFS’ entries were of such high quality that the university won the sought-after Severus Cerff Award for Consistent Excellence. This award is based on the number of entries entered by an institution and the number and level of those entries winning awards. The award is therefore made to the institution with the highest success ratio.

Furthermore, the UFS Matriculant of the Year event received a Silver Award – entries scoring 5.75 or higher earn a Silver Award, placing this event among some of the top achievers in the events category. Three UFS entries received Gold Awards and were the winners in their respective categories: KovsieChat (Digital Channels), 2024 Women’s Day Breakfast (Events), and KovsieX (Stakeholder Engagement Campaigns). This is a magnificent achievement for the UFS.

"Winning a MACE award at this early stage is proof that KovsieX is not just meeting national standards – it’s setting them. If we can achieve this level of excellence now, imagine how we’ll compete on the global stage when the project is fully realised,” says Gerben van Niekerk, Student Media Manager.

Lacea Loader, Senior Director: Communication and Marketing and Coordinator of the MACE Excellence Awards, explained that a record number of entries were received for the Excellence Awards this year. “We are ecstatic about the direction of communication at the UFS and that the university has been able to maintain the quality of its entries in recent years,” says Loader.

The MACE Excellence Awards takes place annually as part of the MACE National Conference, recognising and celebrating excellence and the achievements of specialists and practitioners in marketing, advancement, and communication in the higher-education sector. This year, the Cape Peninsula University of Technology (CPUT) hosted the conference from 27 to 28 November 2024.

In 2023, the UFS won 11 awards, including the Chairperson’s Award of Excellence. 

News Archive

NSH breaking the cycle of poverty
2015-09-28

In was a joyous occasion for the Hlomuka family when their last-born walked across the stage to receive her degree. Spontaneous ululating sounded from the crowd as Nozipo Hlomuka knelt before the Chancellor of the University of the Free State (UFS), Dr Khotso Mokhele, who conferred her degree.

“At that moment, I thought ‘this is really and finally happening’,” says the young teacher from Qwaqwa, who received a B Ed degree at the spring graduation.

At that moment time stood still for Nozipo, who once believed that, because of financial difficulties, this day would never come.

Across our three campuses, there are many students in similar positions to Nozipo. As many as 60% of students on our campuses are food-insecure, and suffer from hunger. The No Student Hungry Bursary Programme as established in 2011 to provide food-insecure students with a modest food bursary.

In 2014, just when Nozipo thought she could no longer continue studying, she became the recipient of an NSH-bursary.

Although receiving a degree is a huge achievement for Nozipo, her parents, too, were overcome with emotion, to see the first of their five daughters reach this academic milestone. Having only finished grade 8, Mrs Notula Hlomuka, Nozipo’s mother, says it was important for her to see her children finish school, at least. Mrs Hlomuka sold fruit and vegetables which provided the family’s only income.

“It was not always easy. It was never easy. Sometimes, there was no money and not enough to eat, and your children must go to school hungry. We could not afford new clothes for all the children, and the school uniforms were handed down to the younger sibling ending with Nozipo. Those were difficult days. It’s over now. God provided.”


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