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UFS wins top awards at the 2024 Mace Excellence Awards

05 December 2024 | Story Dr Cindé Greyling | Photo Kaleidoscope

MACE Winners 2024 — From left to right: Burneline Kaars (Head: Employee Wellness and Organisational Development), Dr WP Wahl (Student Life Director), Linda Greyling (Senior Officer: Special Projects, Student Recruitment Services), Gerben Van Niekerk (Senior Officer: Kovsie Support Services), Malia Maranyane (Senior Officer: Undergraduate Marketing, Student Recruitment Services), Nomonde Mbadi (Student Recruitment Services Director), and Susan Van Jaarsveld (Senior Director: Human Resources).

On 28 November 2024, the University of the Free State (UFS) did it again – reigned as champions at the annual Marketing, Advancement and Communication in Education (MACE) Excellence Awards and walking away with two of the top awards: the MACE Award for Outstanding Research and the Severus Cerff Award for Consistent Excellence.

KovsieX was named the overall winner of the MACE Award for Outstanding Research. This award is made to the entry with the highest score in research, clearly demonstrating how research has supported the strategic objectives of the institution and the project. KovsieX is a multiplatform approach designed to leverage the strengths of diverse media channels. This digitalisation aligns with Vision 130, leveraging emerging technologies to enhance teaching and learning quality and efficiency of non-academic support structures and systems.

The UFS’ entries were of such high quality that the university won the sought-after Severus Cerff Award for Consistent Excellence. This award is based on the number of entries entered by an institution and the number and level of those entries winning awards. The award is therefore made to the institution with the highest success ratio.

Furthermore, the UFS Matriculant of the Year event received a Silver Award – entries scoring 5.75 or higher earn a Silver Award, placing this event among some of the top achievers in the events category. Three UFS entries received Gold Awards and were the winners in their respective categories: KovsieChat (Digital Channels), 2024 Women’s Day Breakfast (Events), and KovsieX (Stakeholder Engagement Campaigns). This is a magnificent achievement for the UFS.

"Winning a MACE award at this early stage is proof that KovsieX is not just meeting national standards – it’s setting them. If we can achieve this level of excellence now, imagine how we’ll compete on the global stage when the project is fully realised,” says Gerben van Niekerk, Student Media Manager.

Lacea Loader, Senior Director: Communication and Marketing and Coordinator of the MACE Excellence Awards, explained that a record number of entries were received for the Excellence Awards this year. “We are ecstatic about the direction of communication at the UFS and that the university has been able to maintain the quality of its entries in recent years,” says Loader.

The MACE Excellence Awards takes place annually as part of the MACE National Conference, recognising and celebrating excellence and the achievements of specialists and practitioners in marketing, advancement, and communication in the higher-education sector. This year, the Cape Peninsula University of Technology (CPUT) hosted the conference from 27 to 28 November 2024.

In 2023, the UFS won 11 awards, including the Chairperson’s Award of Excellence.

News Archive

UFS casts its net wider for collaborative partner engagement

2015-10-19

Ms Felicia Mabuza-Suttle and Mr Ndaba Ntsele

The office of Institutional Advancement at the University of the Free State hosted an event on 9 October 2015 in Johannesburg, to engage prospective partners and donors, to showcase its various projects and programmes, and to recognise existing donors for their contributions.

The event, titled “Revenge of the Caterpillar”, prompted a discussion on the story of change at the University of the Free State, focusing on transformation as well as new ways of advancing a University amidst recent events.

The programme director, Mr Ndaba Ntsele, CEO and Director of Pamodzi Holdings and member of the UFS Council, introduced the Vice-Chancellor and Rector, Prof Jonathan Jansen, to the audience. Mr Ntsele expressed his deep respect and confidence in the Vice-Chancellor and his leadership of the university.

Professor Jansen launched his new book, Leading for Change: Race, intimacy, and leadership on divided university campuses, which offers theoretical grounds for thinking about, and transforming, leadership and higher education worldwide. In the context of his book, Prof Jansen discussed inter-racial relationships among students at the UFS and their experiences, which mirror race relations in the country among communities that have come out of a long history of oppression, such as slavery and apartheid.

Prof Jansen also spoke of the challenges that have surfaced nationally on racial symbols on university campuses. “At the UFS, we have dealt with issues concerning racial symbolism. It is important to lead in times of peace, in order to be able to lead in times of trouble,” he said.

A robust discussion followed, on the way forward for transformation at institutions of higher education, and how this affects communities and the nation at large. The event was attended by representatives of donor and affiliate organisations of the UFS, such the Nedbank Group, The South African Holocaust and Genocide Foundation, and celebrity guests such as Gareth Cliff, Felicia Mabuza-Suttle and Leanne Manas.

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