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05 December 2024 | Story Dr Cindé Greyling | Photo Kaleidoscope
MACE Winners 2024
From left to right: Burneline Kaars (Head: Employee Wellness and Organisational Development), Dr WP Wahl (Student Life Director), Linda Greyling (Senior Officer: Special Projects, Student Recruitment Services), Gerben Van Niekerk (Senior Officer: Kovsie Support Services), Malia Maranyane (Senior Officer: Undergraduate Marketing, Student Recruitment Services), Nomonde Mbadi (Student Recruitment Services Director), and Susan Van Jaarsveld (Senior Director: Human Resources).

On 28 November 2024, the University of the Free State (UFS) did it again – reigned as champions at the annual Marketing, Advancement and Communication in Education (MACE) Excellence Awards and walking away with two of the top awards: the MACE Award for Outstanding Research and the Severus Cerff Award for Consistent Excellence.

KovsieX was named the overall winner of the MACE Award for Outstanding Research. This award is made to the entry with the highest score in research, clearly demonstrating how research has supported the strategic objectives of the institution and the project. KovsieX is a multiplatform approach designed to leverage the strengths of diverse media channels. This digitalisation aligns with Vision 130, leveraging emerging technologies to enhance teaching and learning quality and efficiency of non-academic support structures and systems.

The UFS’ entries were of such high quality that the university won the sought-after Severus Cerff Award for Consistent Excellence. This award is based on the number of entries entered by an institution and the number and level of those entries winning awards. The award is therefore made to the institution with the highest success ratio.

Furthermore, the UFS Matriculant of the Year event received a Silver Award – entries scoring 5.75 or higher earn a Silver Award, placing this event among some of the top achievers in the events category. Three UFS entries received Gold Awards and were the winners in their respective categories: KovsieChat (Digital Channels), 2024 Women’s Day Breakfast (Events), and KovsieX (Stakeholder Engagement Campaigns). This is a magnificent achievement for the UFS.

"Winning a MACE award at this early stage is proof that KovsieX is not just meeting national standards – it’s setting them. If we can achieve this level of excellence now, imagine how we’ll compete on the global stage when the project is fully realised,” says Gerben van Niekerk, Student Media Manager.

Lacea Loader, Senior Director: Communication and Marketing and Coordinator of the MACE Excellence Awards, explained that a record number of entries were received for the Excellence Awards this year. “We are ecstatic about the direction of communication at the UFS and that the university has been able to maintain the quality of its entries in recent years,” says Loader.

The MACE Excellence Awards takes place annually as part of the MACE National Conference, recognising and celebrating excellence and the achievements of specialists and practitioners in marketing, advancement, and communication in the higher-education sector. This year, the Cape Peninsula University of Technology (CPUT) hosted the conference from 27 to 28 November 2024.

In 2023, the UFS won 11 awards, including the Chairperson’s Award of Excellence. 

News Archive

Communication Science lecturers walk away with Best Teachers Award
2015-11-26

The winners: Jolandi Bezuidenhout, Rentia Engelbrecht, Jamie-Lee Nortje with Prof Milagros Rivera (Head of Department of Communication Science).

Jolandi Bezuidenhout, Rentia Engelbrecht, and Jamie-Lee Nortje are the names behind the award-worthy A-Step programme. These lecturers in the Department of Communication Science at the University of the Free State (UFS) have been facilitating extra class for students in the extended programme since 2008. On 12 November 2015, they celebrated a major milestone when the programme received the Excellence in Teaching and Learning Innovation Award.

The annual awards are hosted by Dr Lis Lange Vice-Rector: Academic at the UFS, and administrated through the Centre for Teaching and Learning (CTL).

It was the first time that the Faculty of the Humanities had received the award. The lecturers were named the Best Teachers in the UFS, emerging in first place in the category: Student Engagement and Learning.

The A-Step sessions form part of a governmental programme dedicated to supporting students by offering diverse curriculum-related activities. Students attend two classes per week where they are equipped with language and life skills. As of 2015, the sessions were expanded to benefit not only the extended programme but all 788 students in Introduction to Verbal and Nonverbal Communication (KOM114).

“The activities are based on theoretical work we do in the mainstream classes,” explained Nortje. Primarily, the activities are meant to “help the student engage the work in a meaningful way so that they can understand it,” she said, which is why the sessions are designed in a fun and creative way.

The ‘Best Teachers’ organised and developed the A-Step sessions collectively and diligently over the years. The award, and the improved students’ academic performance, bears testimony to the effectiveness of their teaching style.

Marissa Grobbelaar, the Academic Staff and Development Project coordinator at the CTL, commended the lecturers’ efforts. Grobbelaar believes that “the way they approached their teaching and the passion which was evident in it,” was one of the reasons they deserved the award.

A former A-Step student, Rorisang Sekhasa, attested that, “the programme was very helpful because you get to have one-on-one sessions with your lecturer, and understand the work better. What was done in class is elaborated on in detail.”

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