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05 December 2024 | Story Dr Cindé Greyling | Photo Kaleidoscope
MACE Winners 2024
From left to right: Burneline Kaars (Head: Employee Wellness and Organisational Development), Dr WP Wahl (Student Life Director), Linda Greyling (Senior Officer: Special Projects, Student Recruitment Services), Gerben Van Niekerk (Senior Officer: Kovsie Support Services), Malia Maranyane (Senior Officer: Undergraduate Marketing, Student Recruitment Services), Nomonde Mbadi (Student Recruitment Services Director), and Susan Van Jaarsveld (Senior Director: Human Resources).

On 28 November 2024, the University of the Free State (UFS) did it again – reigned as champions at the annual Marketing, Advancement and Communication in Education (MACE) Excellence Awards and walking away with two of the top awards: the MACE Award for Outstanding Research and the Severus Cerff Award for Consistent Excellence.

KovsieX was named the overall winner of the MACE Award for Outstanding Research. This award is made to the entry with the highest score in research, clearly demonstrating how research has supported the strategic objectives of the institution and the project. KovsieX is a multiplatform approach designed to leverage the strengths of diverse media channels. This digitalisation aligns with Vision 130, leveraging emerging technologies to enhance teaching and learning quality and efficiency of non-academic support structures and systems.

The UFS’ entries were of such high quality that the university won the sought-after Severus Cerff Award for Consistent Excellence. This award is based on the number of entries entered by an institution and the number and level of those entries winning awards. The award is therefore made to the institution with the highest success ratio.

Furthermore, the UFS Matriculant of the Year event received a Silver Award – entries scoring 5.75 or higher earn a Silver Award, placing this event among some of the top achievers in the events category. Three UFS entries received Gold Awards and were the winners in their respective categories: KovsieChat (Digital Channels), 2024 Women’s Day Breakfast (Events), and KovsieX (Stakeholder Engagement Campaigns). This is a magnificent achievement for the UFS.

"Winning a MACE award at this early stage is proof that KovsieX is not just meeting national standards – it’s setting them. If we can achieve this level of excellence now, imagine how we’ll compete on the global stage when the project is fully realised,” says Gerben van Niekerk, Student Media Manager.

Lacea Loader, Senior Director: Communication and Marketing and Coordinator of the MACE Excellence Awards, explained that a record number of entries were received for the Excellence Awards this year. “We are ecstatic about the direction of communication at the UFS and that the university has been able to maintain the quality of its entries in recent years,” says Loader.

The MACE Excellence Awards takes place annually as part of the MACE National Conference, recognising and celebrating excellence and the achievements of specialists and practitioners in marketing, advancement, and communication in the higher-education sector. This year, the Cape Peninsula University of Technology (CPUT) hosted the conference from 27 to 28 November 2024.

In 2023, the UFS won 11 awards, including the Chairperson’s Award of Excellence. 

News Archive

A degree means nothing if you are not a decent human being, Vice-Chancellor tells first-years
2016-02-01

Description: Qwaqwa first-year welcoming 2016 Tags: Qwaqwa Campus

The 2016 Qwaqwa Campus first-year students received one of the warmest welcomes when the entire Rectorate and other senior UFS officials arrived to welcome them.

Leading the delegation was the Vice-Chancellor and Rector, Prof Jonathan Jansen, whose captivating message was well received by students and those parents who were in attendance.

“What keeps me going is your determination to come to the University of the Free State to start your life. You have done the right thing; do not forget that you are smarter than you think,” said Prof Jansen.

“Each one of you has a story to tell. You had to overcome poverty, disadvantage and abuse,” he said.

Prof Jansen encouraged first-year students to do more than just obtain a degree whilst at the university.

“This university is good not only in ensuring you get the best qualifications. Graduating and continuing to disrespect women is not good enough. Graduating and still continuing to be biased against gay people is not good enough. Getting a degree and still thinking you are better than others just because you have money is not good enough. A degree means nothing if you are not a decent human being,” he added.

In his welcoming message, the SRC President, Paseka Sikhosana, highlighted the importance of academic excellence that is backed by human embrace.

“Human embrace and academic excellence are two very important aspects that we strive for. Five of our members will be graduating this year whilst six are Golden Key members. And we have a very huge task of bringing our campus closer to the community and the community closer to our campus in an attempt to make a difference in those communities,” he said.

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