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05 December 2024 | Story Dr Cindé Greyling | Photo Kaleidoscope
MACE Winners 2024
From left to right: Burneline Kaars (Head: Employee Wellness and Organisational Development), Dr WP Wahl (Student Life Director), Linda Greyling (Senior Officer: Special Projects, Student Recruitment Services), Gerben Van Niekerk (Senior Officer: Kovsie Support Services), Malia Maranyane (Senior Officer: Undergraduate Marketing, Student Recruitment Services), Nomonde Mbadi (Student Recruitment Services Director), and Susan Van Jaarsveld (Senior Director: Human Resources).

On 28 November 2024, the University of the Free State (UFS) did it again – reigned as champions at the annual Marketing, Advancement and Communication in Education (MACE) Excellence Awards and walking away with two of the top awards: the MACE Award for Outstanding Research and the Severus Cerff Award for Consistent Excellence.

KovsieX was named the overall winner of the MACE Award for Outstanding Research. This award is made to the entry with the highest score in research, clearly demonstrating how research has supported the strategic objectives of the institution and the project. KovsieX is a multiplatform approach designed to leverage the strengths of diverse media channels. This digitalisation aligns with Vision 130, leveraging emerging technologies to enhance teaching and learning quality and efficiency of non-academic support structures and systems.

The UFS’ entries were of such high quality that the university won the sought-after Severus Cerff Award for Consistent Excellence. This award is based on the number of entries entered by an institution and the number and level of those entries winning awards. The award is therefore made to the institution with the highest success ratio.

Furthermore, the UFS Matriculant of the Year event received a Silver Award – entries scoring 5.75 or higher earn a Silver Award, placing this event among some of the top achievers in the events category. Three UFS entries received Gold Awards and were the winners in their respective categories: KovsieChat (Digital Channels), 2024 Women’s Day Breakfast (Events), and KovsieX (Stakeholder Engagement Campaigns). This is a magnificent achievement for the UFS.

"Winning a MACE award at this early stage is proof that KovsieX is not just meeting national standards – it’s setting them. If we can achieve this level of excellence now, imagine how we’ll compete on the global stage when the project is fully realised,” says Gerben van Niekerk, Student Media Manager.

Lacea Loader, Senior Director: Communication and Marketing and Coordinator of the MACE Excellence Awards, explained that a record number of entries were received for the Excellence Awards this year. “We are ecstatic about the direction of communication at the UFS and that the university has been able to maintain the quality of its entries in recent years,” says Loader.

The MACE Excellence Awards takes place annually as part of the MACE National Conference, recognising and celebrating excellence and the achievements of specialists and practitioners in marketing, advancement, and communication in the higher-education sector. This year, the Cape Peninsula University of Technology (CPUT) hosted the conference from 27 to 28 November 2024.

In 2023, the UFS won 11 awards, including the Chairperson’s Award of Excellence. 

News Archive

UFS provides sign language skills to locals
2016-02-12

Description: UFS provides sign language skills to locals  Tags: Sign language

Susan Lombaard teaching at one of the sessions
Photo: Valentino Ndaba

The public and private sectors are becoming more aware of the need for effective communication between employers, employees, and clients who use Sign Language. Given that Sign Language is the first language of approximately 600 000 people in South Africa, competence in the language means taking the first step towards more inclusive service delivery.
 
Shout Out Loud - a project that promotes Sign Language - has signed up Bloemfontein Celtics, Centlec, Beyond Boundaries, and the Mangaung Municipality on a Basic South African Sign Language course at the University of the Free State.
 
No miscommunication
 
Susan Lombaard, the Acting Head at the Department of South African Sign Language, was one of the lecturers who presented the 40-hour accredited course every Friday from 15 January-12 February 2016. Other lecturers who were responsible for training were Emily Matabane and Tshisikhawe Dzhivani.
 
Lombaard believes that learning Sign Language bridges the gap between the hearing and those who have impairments. “The benefit is that there will be no miscommunication. It happens that a deaf person walks into a bank or municipality offices and there is no communication. They need to write which is humiliating for that person.”
 
Towards a promising future
 
According to Goodwill Mokoena, Project Manager at Beyond Boundaries, the project will continue annually, and a larger intake of government departments and non-governmental organisations is expected in 2016.He also indicated that Shout Out Loud has achieved substantial success in its involvement with the Bartimea School for the Blind and Deaf.

Shout Out Loud selects one pupil every month, and flies them to Johannesburg to interpret on Bloemfontein Celtics’ magazine show. It is the only magazine show in South Africa that has a sign language interpreter. “The school has been achieving 100% in matric results because the pupils are selected on merit. This has enhanced their academic performance in such a marvelous way,” said Mokoena.

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