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UFS wins top awards at the 2024 Mace Excellence Awards

05 December 2024 | Story Dr Cindé Greyling | Photo Kaleidoscope

MACE Winners 2024 — From left to right: Burneline Kaars (Head: Employee Wellness and Organisational Development), Dr WP Wahl (Student Life Director), Linda Greyling (Senior Officer: Special Projects, Student Recruitment Services), Gerben Van Niekerk (Senior Officer: Kovsie Support Services), Malia Maranyane (Senior Officer: Undergraduate Marketing, Student Recruitment Services), Nomonde Mbadi (Student Recruitment Services Director), and Susan Van Jaarsveld (Senior Director: Human Resources).

On 28 November 2024, the University of the Free State (UFS) did it again – reigned as champions at the annual Marketing, Advancement and Communication in Education (MACE) Excellence Awards and walking away with two of the top awards: the MACE Award for Outstanding Research and the Severus Cerff Award for Consistent Excellence.

KovsieX was named the overall winner of the MACE Award for Outstanding Research. This award is made to the entry with the highest score in research, clearly demonstrating how research has supported the strategic objectives of the institution and the project. KovsieX is a multiplatform approach designed to leverage the strengths of diverse media channels. This digitalisation aligns with Vision 130, leveraging emerging technologies to enhance teaching and learning quality and efficiency of non-academic support structures and systems.

The UFS’ entries were of such high quality that the university won the sought-after Severus Cerff Award for Consistent Excellence. This award is based on the number of entries entered by an institution and the number and level of those entries winning awards. The award is therefore made to the institution with the highest success ratio.

Furthermore, the UFS Matriculant of the Year event received a Silver Award – entries scoring 5.75 or higher earn a Silver Award, placing this event among some of the top achievers in the events category. Three UFS entries received Gold Awards and were the winners in their respective categories: KovsieChat (Digital Channels), 2024 Women’s Day Breakfast (Events), and KovsieX (Stakeholder Engagement Campaigns). This is a magnificent achievement for the UFS.

"Winning a MACE award at this early stage is proof that KovsieX is not just meeting national standards – it’s setting them. If we can achieve this level of excellence now, imagine how we’ll compete on the global stage when the project is fully realised,” says Gerben van Niekerk, Student Media Manager.

Lacea Loader, Senior Director: Communication and Marketing and Coordinator of the MACE Excellence Awards, explained that a record number of entries were received for the Excellence Awards this year. “We are ecstatic about the direction of communication at the UFS and that the university has been able to maintain the quality of its entries in recent years,” says Loader.

The MACE Excellence Awards takes place annually as part of the MACE National Conference, recognising and celebrating excellence and the achievements of specialists and practitioners in marketing, advancement, and communication in the higher-education sector. This year, the Cape Peninsula University of Technology (CPUT) hosted the conference from 27 to 28 November 2024.

In 2023, the UFS won 11 awards, including the Chairperson’s Award of Excellence.

News Archive

School of Medicine White Coat ceremony embraces first-years into the fold

2016-03-17

From the left are first-year UFS medical students Liandri Van Zyl, Lane Halberg, Wisani Baloyi, and Neve Steenbeek at the annual White Coat ceremony, wearing their white coats for the first time.

“Life isn’t about yourself. It’s about what you can pour into the lives of others.” The first-year medical students will not soon forget Dr Lynette van der Merwe’s words during their recent White Coat ceremony. Dr Van der Merwe is the Programme Director of the MBChB undergraduate program at the University of the Free State (UFS) School of Medicine.

The annual White Coat ceremony is a tradition at the school to welcome first-year students to the world of medicine. As an official initiation into this new world, students are allowed to put on their white coats for the first time. During the ceremony, representatives from the Medical Students Association contributed to the significance of the event by reading a declaration of intent regarding professional behaviour for all medical students.

Dr Wayne Marais, Head of the UFS Department of Ophthalmology, was the guest speaker, sharing his vivid memories of being the first black student to study Medicine at the UFS in 1987. Prof Marais encouraged students to embrace their failures and successes, and to ultimately stay true to themselves – both personally and professionally.

Second-year medical students were at hand to offer advice and support. In addition to offering encouragement, they also assured the newcomers that there is a life outside of their books as well.

The entire ceremony not only served to welcome the first-years into the fold, but also unite them in a common purpose towards helping others in future.

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