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05 December 2024 | Story Dr Cindé Greyling | Photo Kaleidoscope
MACE Winners 2024
From left to right: Burneline Kaars (Head: Employee Wellness and Organisational Development), Dr WP Wahl (Student Life Director), Linda Greyling (Senior Officer: Special Projects, Student Recruitment Services), Gerben Van Niekerk (Senior Officer: Kovsie Support Services), Malia Maranyane (Senior Officer: Undergraduate Marketing, Student Recruitment Services), Nomonde Mbadi (Student Recruitment Services Director), and Susan Van Jaarsveld (Senior Director: Human Resources).

On 28 November 2024, the University of the Free State (UFS) did it again – reigned as champions at the annual Marketing, Advancement and Communication in Education (MACE) Excellence Awards and walking away with two of the top awards: the MACE Award for Outstanding Research and the Severus Cerff Award for Consistent Excellence.

KovsieX was named the overall winner of the MACE Award for Outstanding Research. This award is made to the entry with the highest score in research, clearly demonstrating how research has supported the strategic objectives of the institution and the project. KovsieX is a multiplatform approach designed to leverage the strengths of diverse media channels. This digitalisation aligns with Vision 130, leveraging emerging technologies to enhance teaching and learning quality and efficiency of non-academic support structures and systems.

The UFS’ entries were of such high quality that the university won the sought-after Severus Cerff Award for Consistent Excellence. This award is based on the number of entries entered by an institution and the number and level of those entries winning awards. The award is therefore made to the institution with the highest success ratio.

Furthermore, the UFS Matriculant of the Year event received a Silver Award – entries scoring 5.75 or higher earn a Silver Award, placing this event among some of the top achievers in the events category. Three UFS entries received Gold Awards and were the winners in their respective categories: KovsieChat (Digital Channels), 2024 Women’s Day Breakfast (Events), and KovsieX (Stakeholder Engagement Campaigns). This is a magnificent achievement for the UFS.

"Winning a MACE award at this early stage is proof that KovsieX is not just meeting national standards – it’s setting them. If we can achieve this level of excellence now, imagine how we’ll compete on the global stage when the project is fully realised,” says Gerben van Niekerk, Student Media Manager.

Lacea Loader, Senior Director: Communication and Marketing and Coordinator of the MACE Excellence Awards, explained that a record number of entries were received for the Excellence Awards this year. “We are ecstatic about the direction of communication at the UFS and that the university has been able to maintain the quality of its entries in recent years,” says Loader.

The MACE Excellence Awards takes place annually as part of the MACE National Conference, recognising and celebrating excellence and the achievements of specialists and practitioners in marketing, advancement, and communication in the higher-education sector. This year, the Cape Peninsula University of Technology (CPUT) hosted the conference from 27 to 28 November 2024.

In 2023, the UFS won 11 awards, including the Chairperson’s Award of Excellence. 

News Archive

Book Prize for Distinguished Scholarship awarded to Dr Christian Williams
2016-03-24

Description: Dr Christian Williams Tags: Dr Christian Williams

Prof Jonathan Jansen, Vice-Chancellor and Rector of the University of the Free State and Dr Christian Williams, senior lecturer at the UFS Department of Anthropology.
Photo: Johan Roux

When Dr Christian Williams moved from the United States to Namibia in January 2000 as part of the WorldTeach volunteer programme for teachers, he had not anticipated an award-winning piece of scholarship in his future. It was during these visits to Namibia, though, that the seeds for his highly-acclaimed book were sewn.

While volunteering at the St. Therese Secondary School in Tses at that time, Dr Williams – now a senior lecturer at the University of the Free State (UFS) Department of Anthropology – became acquainted with some of the school’s alumni. The stories these individuals started sharing with him soon revealed personal histories of exile and violence by fellow SWAPO (South West Africa People’s Organization) members.

These experiences ultimately resulted in Dr Williams’ book, National liberation in postcolonial southern Africa: a historical ethnography of SWAPO’s exile camps, published last year. Due to the book’s literary impact, the university awarded Dr Williams the UFS Book Prize for Distinguished Scholarship on Friday 19 February 2016. Dr Williams is the second academic to be awarded this prize.

Politics of the past


In the 1960s, Namibians mobilised and retaliated against colonial rule under the liberation movement known as SWAPO. This created political tension which resulted in the flight of many SWAPO members to exile camps administered by the party.

“Over its three decades in exile, SWAPO was responsible for the welfare of roughly 60 000 Namibians. This was about 4% of the total Namibian population at independence – most of whom lived in camps,” says Dr Williams. The research originally used as a basis for his doctoral thesis was subsequently developed into this prize-winning book.

Advancing the Human Project

“It’s an honour to receive recognition from the university; it means that they value the kind of work that I am doing. I think it’s great for universities to have such prizes,” Dr Williams says.

Supporting the UFS Human Project, Dr Williams will donate a portion of the R25 000 prize money towards the UFS Student Bursary Fund Campaign, as well as the school in Namibia.The rest will subsidise the purchase of the book for distribution to libraries and as gifts.

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