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05 December 2024 | Story Dr Cindé Greyling | Photo Kaleidoscope
MACE Winners 2024
From left to right: Burneline Kaars (Head: Employee Wellness and Organisational Development), Dr WP Wahl (Student Life Director), Linda Greyling (Senior Officer: Special Projects, Student Recruitment Services), Gerben Van Niekerk (Senior Officer: Kovsie Support Services), Malia Maranyane (Senior Officer: Undergraduate Marketing, Student Recruitment Services), Nomonde Mbadi (Student Recruitment Services Director), and Susan Van Jaarsveld (Senior Director: Human Resources).

On 28 November 2024, the University of the Free State (UFS) did it again – reigned as champions at the annual Marketing, Advancement and Communication in Education (MACE) Excellence Awards and walking away with two of the top awards: the MACE Award for Outstanding Research and the Severus Cerff Award for Consistent Excellence.

KovsieX was named the overall winner of the MACE Award for Outstanding Research. This award is made to the entry with the highest score in research, clearly demonstrating how research has supported the strategic objectives of the institution and the project. KovsieX is a multiplatform approach designed to leverage the strengths of diverse media channels. This digitalisation aligns with Vision 130, leveraging emerging technologies to enhance teaching and learning quality and efficiency of non-academic support structures and systems.

The UFS’ entries were of such high quality that the university won the sought-after Severus Cerff Award for Consistent Excellence. This award is based on the number of entries entered by an institution and the number and level of those entries winning awards. The award is therefore made to the institution with the highest success ratio.

Furthermore, the UFS Matriculant of the Year event received a Silver Award – entries scoring 5.75 or higher earn a Silver Award, placing this event among some of the top achievers in the events category. Three UFS entries received Gold Awards and were the winners in their respective categories: KovsieChat (Digital Channels), 2024 Women’s Day Breakfast (Events), and KovsieX (Stakeholder Engagement Campaigns). This is a magnificent achievement for the UFS.

"Winning a MACE award at this early stage is proof that KovsieX is not just meeting national standards – it’s setting them. If we can achieve this level of excellence now, imagine how we’ll compete on the global stage when the project is fully realised,” says Gerben van Niekerk, Student Media Manager.

Lacea Loader, Senior Director: Communication and Marketing and Coordinator of the MACE Excellence Awards, explained that a record number of entries were received for the Excellence Awards this year. “We are ecstatic about the direction of communication at the UFS and that the university has been able to maintain the quality of its entries in recent years,” says Loader.

The MACE Excellence Awards takes place annually as part of the MACE National Conference, recognising and celebrating excellence and the achievements of specialists and practitioners in marketing, advancement, and communication in the higher-education sector. This year, the Cape Peninsula University of Technology (CPUT) hosted the conference from 27 to 28 November 2024.

In 2023, the UFS won 11 awards, including the Chairperson’s Award of Excellence. 

News Archive

Pauline Gutter’s metaphorical representations of South Africa
2016-04-07

Description: Thamsanqa Malgas  Tags: Thamsanqa Malgas

Art student, Thamsanqa Malgas views the Purgatorium exhibition at the Stegmann Gallery on the Bloemfontein Campus (UFS).
Photo: Rethabile Isaacs

Purgatory is a temporary condition of torment or suffering. This is the central thread of the renowned artist’s exhibition, Purgatorium, at the University of the Free State (UFS). Pauline Gutter’s exhibition was opened by Harry Siertsema on 9 March 2016 at the Stegmann Gallery on the Bloemfontein Campus.

The artist, who grew up on a farm in the Free State, is influenced by animals and farm life. “My work is on many levels a metaphorical representation of the violence of current South Africa. Some people want to move away from stigma, others adopt hysteria. The impressive yet vulnerable bulk of the bulls depicted in uncomfortable positions manifests the voiceless and powerless generation of food producers in their daily struggles for survival,” she wrote in the catalogue of the exhibition.

Prof Dirk van den Berg of the UFS Department of History of Art and Image Studies wrote an essay about the exhibition, in which he captures the lived endurance of stress and suffering which Pauline Gutter depicts vividly in Purgatorium.

“The paintings, drawings, and prints in this exhibition have, in various ways, the effect of disseminating the basic tenor of the weaning metaphor of struggle for survival into the farming domains of the land, its creatures, and its people,” said Prof van den Berg.

Art student, Thamsanqa Malgas, was very impressed with the exhibition, saying that it was a fascinating collection, and a must-see for art lovers. The exhibition closed on 1 April 2016.

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