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05 December 2024 | Story Dr Cindé Greyling | Photo Kaleidoscope
MACE Winners 2024
From left to right: Burneline Kaars (Head: Employee Wellness and Organisational Development), Dr WP Wahl (Student Life Director), Linda Greyling (Senior Officer: Special Projects, Student Recruitment Services), Gerben Van Niekerk (Senior Officer: Kovsie Support Services), Malia Maranyane (Senior Officer: Undergraduate Marketing, Student Recruitment Services), Nomonde Mbadi (Student Recruitment Services Director), and Susan Van Jaarsveld (Senior Director: Human Resources).

On 28 November 2024, the University of the Free State (UFS) did it again – reigned as champions at the annual Marketing, Advancement and Communication in Education (MACE) Excellence Awards and walking away with two of the top awards: the MACE Award for Outstanding Research and the Severus Cerff Award for Consistent Excellence.

KovsieX was named the overall winner of the MACE Award for Outstanding Research. This award is made to the entry with the highest score in research, clearly demonstrating how research has supported the strategic objectives of the institution and the project. KovsieX is a multiplatform approach designed to leverage the strengths of diverse media channels. This digitalisation aligns with Vision 130, leveraging emerging technologies to enhance teaching and learning quality and efficiency of non-academic support structures and systems.

The UFS’ entries were of such high quality that the university won the sought-after Severus Cerff Award for Consistent Excellence. This award is based on the number of entries entered by an institution and the number and level of those entries winning awards. The award is therefore made to the institution with the highest success ratio.

Furthermore, the UFS Matriculant of the Year event received a Silver Award – entries scoring 5.75 or higher earn a Silver Award, placing this event among some of the top achievers in the events category. Three UFS entries received Gold Awards and were the winners in their respective categories: KovsieChat (Digital Channels), 2024 Women’s Day Breakfast (Events), and KovsieX (Stakeholder Engagement Campaigns). This is a magnificent achievement for the UFS.

"Winning a MACE award at this early stage is proof that KovsieX is not just meeting national standards – it’s setting them. If we can achieve this level of excellence now, imagine how we’ll compete on the global stage when the project is fully realised,” says Gerben van Niekerk, Student Media Manager.

Lacea Loader, Senior Director: Communication and Marketing and Coordinator of the MACE Excellence Awards, explained that a record number of entries were received for the Excellence Awards this year. “We are ecstatic about the direction of communication at the UFS and that the university has been able to maintain the quality of its entries in recent years,” says Loader.

The MACE Excellence Awards takes place annually as part of the MACE National Conference, recognising and celebrating excellence and the achievements of specialists and practitioners in marketing, advancement, and communication in the higher-education sector. This year, the Cape Peninsula University of Technology (CPUT) hosted the conference from 27 to 28 November 2024.

In 2023, the UFS won 11 awards, including the Chairperson’s Award of Excellence. 

News Archive

UFS school of management offers educational workshop to alumni and public
2004-08-27

“The most important responsibilities of the University of the Free State ’s (UFS) School of Management towards its alumni are the provision of quality academic programmes and continuing quality service.” This is according to the Director of the School, Prof Helena van Zyl.

“One of these services is to offer workshops in order to refresh alumni’s better knowledge and to expose them to the latest developments in several fields and disciplines. Such an opportunity is being arranged by the MBA Alumni on 11 September 2004 , when alumni and members of the public are welcome to join in an interesting workshop,” said Prof van Zyl.

The three subjects that will be discussed will of such a nature that all professional and non-professional persons – from lawyers to general practitioners and people in the business world – will benefit from it.

Prof Teuns Verschoor, Vice-Rector: Academic Operations at the UFS will discuss The effect of the promotion of access to information on medical practitioners, patients and their next of kin.

Prof Verschoor’s second presentation will give insight into The professional as an expert witness in court. Medical practitioners will obtain one CPD ethics point for participating in the workshop.

Another highlight of the workshop will be Prof Mukul Gupta from India , who will give a presentation on marketing lessons learned from India .

The first two sessions, led by Prof Verschoor, will take place from 10:00 to 12:00 . The workshop presented by Prof Gupta, will be from 13:00 to 15:00 . The workshop will take place in the CR Swart Auditorium on campus at a cost of R100 per person. Those interested can contact Mr Danie Bredenkamp at 082 5530 535 or banket@mweb.co.za.

More than 100 MBA students have graduated since 2001 and all of them are invited to the Annual General Meeting, which will take place in the CR Swart Auditorium after the workshop.

The annual MBA Alumni Banquet, exclusively for Kovsie Alumni with an MBA qualification from the UFS, will take place on the evening of 11 September 2004 .

For more information Sarien can be contacted at (051) 401-9195 or crouss.ekw@mail.uovs.ac.za.
 

Media release
Issued by: Lacea Loader
Media Representative
Tel: (051) 401-2584
Cell: 083 645 2454
E-mail: loaderl.stg@mail.uovs.ac.za
27 August 2004

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