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05 December 2024 | Story Dr Cindé Greyling | Photo Kaleidoscope
MACE Winners 2024
From left to right: Burneline Kaars (Head: Employee Wellness and Organisational Development), Dr WP Wahl (Student Life Director), Linda Greyling (Senior Officer: Special Projects, Student Recruitment Services), Gerben Van Niekerk (Senior Officer: Kovsie Support Services), Malia Maranyane (Senior Officer: Undergraduate Marketing, Student Recruitment Services), Nomonde Mbadi (Student Recruitment Services Director), and Susan Van Jaarsveld (Senior Director: Human Resources).

On 28 November 2024, the University of the Free State (UFS) did it again – reigned as champions at the annual Marketing, Advancement and Communication in Education (MACE) Excellence Awards and walking away with two of the top awards: the MACE Award for Outstanding Research and the Severus Cerff Award for Consistent Excellence.

KovsieX was named the overall winner of the MACE Award for Outstanding Research. This award is made to the entry with the highest score in research, clearly demonstrating how research has supported the strategic objectives of the institution and the project. KovsieX is a multiplatform approach designed to leverage the strengths of diverse media channels. This digitalisation aligns with Vision 130, leveraging emerging technologies to enhance teaching and learning quality and efficiency of non-academic support structures and systems.

The UFS’ entries were of such high quality that the university won the sought-after Severus Cerff Award for Consistent Excellence. This award is based on the number of entries entered by an institution and the number and level of those entries winning awards. The award is therefore made to the institution with the highest success ratio.

Furthermore, the UFS Matriculant of the Year event received a Silver Award – entries scoring 5.75 or higher earn a Silver Award, placing this event among some of the top achievers in the events category. Three UFS entries received Gold Awards and were the winners in their respective categories: KovsieChat (Digital Channels), 2024 Women’s Day Breakfast (Events), and KovsieX (Stakeholder Engagement Campaigns). This is a magnificent achievement for the UFS.

"Winning a MACE award at this early stage is proof that KovsieX is not just meeting national standards – it’s setting them. If we can achieve this level of excellence now, imagine how we’ll compete on the global stage when the project is fully realised,” says Gerben van Niekerk, Student Media Manager.

Lacea Loader, Senior Director: Communication and Marketing and Coordinator of the MACE Excellence Awards, explained that a record number of entries were received for the Excellence Awards this year. “We are ecstatic about the direction of communication at the UFS and that the university has been able to maintain the quality of its entries in recent years,” says Loader.

The MACE Excellence Awards takes place annually as part of the MACE National Conference, recognising and celebrating excellence and the achievements of specialists and practitioners in marketing, advancement, and communication in the higher-education sector. This year, the Cape Peninsula University of Technology (CPUT) hosted the conference from 27 to 28 November 2024.

In 2023, the UFS won 11 awards, including the Chairperson’s Award of Excellence. 

News Archive

Meet our Council: Kgotso Schoeman - I’m not afraid of challenges
2016-04-21

Description: Kgotso Schoeman  Tags: Kgotso Schoeman

Mr Kgotso Schoeman
Photo: Stephen Collett

It’s not often that someone is asked a favour by the MEC of Education. However, when it does happen, it is a sign that he has full confidence in you and your abilities. This is exactly what happened to Mr Kgotso Schoeman, one of the Council members of the University of the Free State (UFS).

Mr Schoeman, who was approached by the MEC of Education in the Free State, Mr Tate Makgoe, to serve on the UFS Council, has been involved with the Kagiso Trust for the past 20 years, and now serves as the CEO of Kagiso Capital. The Kagiso Trust was established in May 1985 by anti-apartheid activists, including Archbishop Desmond Tutu, Dr Beyers Naudé, and Prof Jakes Gerwel, in order to channel funds for the promotion of the struggle against apartheid, and for the upliftment and empowerment of communities. Today, education plays a leading role in the activities of the trust.

Mr Schoeman is now serving his second term on the UFS Council.  At the start of his term, he expressed a particular interest in learning more about the inner workings of universities, and the UFS in particular.  He believes the past two years, have been very informative in this regard.

"I have been very impressed with the academic performance of the UFS, and I have learned a lot about university governance and management during this time.  I do think, however, that there is a lot of room for improvement with regard to transformation at the UFS, especially at academic staff level," he says.

One of the issues that he has become aware of over the past two years, and which concerns him greatly, is the relationship between higher education institutions and the Department of Higher Education and Training.  It relates to another matter of concern: how higher education should be funded in South Africa.

"These are issues I raise at every Council meeting, because I feel these points are important not only for the future of the UFS, but for all higher education institutions in the country," he says.

When it comes to hobbies, Mr Schoeman loves reading. However, it is not fiction that interests him, but rather books on leadership and the changes experienced by today’s society. “In one of the educational programmes we offer, there are opportunities for people to discuss complicated topics, such as transformation. I find it fascinating to see how people can change their point of view in the course of these discussions.”

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