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05 December 2024 | Story Dr Cindé Greyling | Photo Kaleidoscope
MACE Winners 2024
From left to right: Burneline Kaars (Head: Employee Wellness and Organisational Development), Dr WP Wahl (Student Life Director), Linda Greyling (Senior Officer: Special Projects, Student Recruitment Services), Gerben Van Niekerk (Senior Officer: Kovsie Support Services), Malia Maranyane (Senior Officer: Undergraduate Marketing, Student Recruitment Services), Nomonde Mbadi (Student Recruitment Services Director), and Susan Van Jaarsveld (Senior Director: Human Resources).

On 28 November 2024, the University of the Free State (UFS) did it again – reigned as champions at the annual Marketing, Advancement and Communication in Education (MACE) Excellence Awards and walking away with two of the top awards: the MACE Award for Outstanding Research and the Severus Cerff Award for Consistent Excellence.

KovsieX was named the overall winner of the MACE Award for Outstanding Research. This award is made to the entry with the highest score in research, clearly demonstrating how research has supported the strategic objectives of the institution and the project. KovsieX is a multiplatform approach designed to leverage the strengths of diverse media channels. This digitalisation aligns with Vision 130, leveraging emerging technologies to enhance teaching and learning quality and efficiency of non-academic support structures and systems.

The UFS’ entries were of such high quality that the university won the sought-after Severus Cerff Award for Consistent Excellence. This award is based on the number of entries entered by an institution and the number and level of those entries winning awards. The award is therefore made to the institution with the highest success ratio.

Furthermore, the UFS Matriculant of the Year event received a Silver Award – entries scoring 5.75 or higher earn a Silver Award, placing this event among some of the top achievers in the events category. Three UFS entries received Gold Awards and were the winners in their respective categories: KovsieChat (Digital Channels), 2024 Women’s Day Breakfast (Events), and KovsieX (Stakeholder Engagement Campaigns). This is a magnificent achievement for the UFS.

"Winning a MACE award at this early stage is proof that KovsieX is not just meeting national standards – it’s setting them. If we can achieve this level of excellence now, imagine how we’ll compete on the global stage when the project is fully realised,” says Gerben van Niekerk, Student Media Manager.

Lacea Loader, Senior Director: Communication and Marketing and Coordinator of the MACE Excellence Awards, explained that a record number of entries were received for the Excellence Awards this year. “We are ecstatic about the direction of communication at the UFS and that the university has been able to maintain the quality of its entries in recent years,” says Loader.

The MACE Excellence Awards takes place annually as part of the MACE National Conference, recognising and celebrating excellence and the achievements of specialists and practitioners in marketing, advancement, and communication in the higher-education sector. This year, the Cape Peninsula University of Technology (CPUT) hosted the conference from 27 to 28 November 2024.

In 2023, the UFS won 11 awards, including the Chairperson’s Award of Excellence. 

News Archive

German Ambassador speaks on universities as agents for transformation
2016-05-25

Description: German Ambassador speaks on universities  Tags: German Ambassador speaks on universities

Eva Ziegert, JC van der Merwe, Lindokuhle Ntuli, Anita Ohl-Meyer, Ambassador Walter Lindner, Tali Nates, and Prof Leon Wessels at the dialogue session hosted by the IRSJ
Photo: Johan Roux

“Change is facilitated through education, not by means of radicalism, violence, or revolution.” Speaking at the Bloemfontein Campus of the University of the Free State (UFS) on Thursday 12 May 2016, the German Ambassador, Walter Lindner, urged students to engage in profitable dialogue instead, keeping their values and ideals in mind while changing the system from the inside.

The Institute for Reconciliation and Social Justice (IRSJ) hosted a full day of dialogues and discussions, the highlight of which was a critical dialogue with Ambassador Lindner, entitled “Universities as agents of transformation in society—Germany’s experience with the student protests of the 1968 movement and the difficulties it has reconciling with its past.” This was followed by a student colloquium, hosted by the Student Representative Council, which concluded with the second in the Africa’s Many Liberations seminar series, co-hosted by the IRSJ and the International Studies Group (ISG), with the title of “Fanon and the relevance of personal and collective decolonisation in today’s South Africa”.

Mr Lindner related his experience of student protests in Germany during the late 1960s, drawing certain parallels with South Africa’s own recent protests. According to Ambassador Lindner, it is “the impatient youth that drives forward change”, but cautioned against radicalism as a long-term solution.

Pointing out the various challenges facing humankind today, such as the lack of natural resources, unbridled climate change, and population growth, Mr Lindner stated that politicians (and the youth of today) would do well to focus on these greater issues, rather than focusing on the more mundane issues with which they are faced on a day-to-day basis.

The subsequent dialogue session was facilitated by Tali Nates, Director of the Johannesburg Holocaust and Genocide Centre. A diverse array of questions and comments, both radical and more conservative, was directed at the ambassador, which he handled with unflappable aplomb.

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