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UFS wins top awards at the 2024 Mace Excellence Awards

05 December 2024 | Story Dr Cindé Greyling | Photo Kaleidoscope

MACE Winners 2024 — From left to right: Burneline Kaars (Head: Employee Wellness and Organisational Development), Dr WP Wahl (Student Life Director), Linda Greyling (Senior Officer: Special Projects, Student Recruitment Services), Gerben Van Niekerk (Senior Officer: Kovsie Support Services), Malia Maranyane (Senior Officer: Undergraduate Marketing, Student Recruitment Services), Nomonde Mbadi (Student Recruitment Services Director), and Susan Van Jaarsveld (Senior Director: Human Resources).

On 28 November 2024, the University of the Free State (UFS) did it again – reigned as champions at the annual Marketing, Advancement and Communication in Education (MACE) Excellence Awards and walking away with two of the top awards: the MACE Award for Outstanding Research and the Severus Cerff Award for Consistent Excellence.

KovsieX was named the overall winner of the MACE Award for Outstanding Research. This award is made to the entry with the highest score in research, clearly demonstrating how research has supported the strategic objectives of the institution and the project. KovsieX is a multiplatform approach designed to leverage the strengths of diverse media channels. This digitalisation aligns with Vision 130, leveraging emerging technologies to enhance teaching and learning quality and efficiency of non-academic support structures and systems.

The UFS’ entries were of such high quality that the university won the sought-after Severus Cerff Award for Consistent Excellence. This award is based on the number of entries entered by an institution and the number and level of those entries winning awards. The award is therefore made to the institution with the highest success ratio.

Furthermore, the UFS Matriculant of the Year event received a Silver Award – entries scoring 5.75 or higher earn a Silver Award, placing this event among some of the top achievers in the events category. Three UFS entries received Gold Awards and were the winners in their respective categories: KovsieChat (Digital Channels), 2024 Women’s Day Breakfast (Events), and KovsieX (Stakeholder Engagement Campaigns). This is a magnificent achievement for the UFS.

"Winning a MACE award at this early stage is proof that KovsieX is not just meeting national standards – it’s setting them. If we can achieve this level of excellence now, imagine how we’ll compete on the global stage when the project is fully realised,” says Gerben van Niekerk, Student Media Manager.

Lacea Loader, Senior Director: Communication and Marketing and Coordinator of the MACE Excellence Awards, explained that a record number of entries were received for the Excellence Awards this year. “We are ecstatic about the direction of communication at the UFS and that the university has been able to maintain the quality of its entries in recent years,” says Loader.

The MACE Excellence Awards takes place annually as part of the MACE National Conference, recognising and celebrating excellence and the achievements of specialists and practitioners in marketing, advancement, and communication in the higher-education sector. This year, the Cape Peninsula University of Technology (CPUT) hosted the conference from 27 to 28 November 2024.

In 2023, the UFS won 11 awards, including the Chairperson’s Award of Excellence.

News Archive

Meet our Council: Likeleli Mphutlane

2016-08-03

Likeleli Mphutlane

The University of the Free State (UFS) has long been considered a leader in diversity. Its diverse character is nowhere more apparent than on the UFS Council, where different voices with differing viewpoints and diverse cultural backgrounds strive to lead the institution to greater heights.

One such voice belongs to Likeleli Mphutlane, who has been serving on the UFS Council since 2015. This dynamic young woman was born in Bethlehem, raised in Lesotho, and matriculated at Louw Wepener High School as a Matriculant of the Year Top 14 finalist.

Studies at the UFS

She completed a BAcc degree at the UFS, while serving as vice-primaria of Welwitschia Residence, after which she obtained a BAcc Honours degree from the University of South Africa.

She qualified as a Chartered Accountant in 2014. After gaining work experience at PricewaterhouseCoopers and SAB, she works now as an independent consultant in her own company, Inspire Innovation Business Consultants.

Likeleli serves on the audit and risk committee and the financial committee of the Council.

The difference she makes

"I believe that my role on the Council is to share my expertise and skills to ensure that the university upholds the highest standards of governance, and achieves its objectives of remaining financially sustainable. I also think that, as a black female alumnus, I bring a diverse viewpoint to the Council," she says.

While her responsibilities as co-founder of the Lesotho Young Professionals Forum, and chairperson of the Free State branch of the Association for the Advancement of Black Accountants South Africa, keep her busy, she enjoys physical activity, and travelling with her husband, Stephen Monyamane.

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