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05 December 2024 | Story Dr Cindé Greyling | Photo Kaleidoscope
MACE Winners 2024
From left to right: Burneline Kaars (Head: Employee Wellness and Organisational Development), Dr WP Wahl (Student Life Director), Linda Greyling (Senior Officer: Special Projects, Student Recruitment Services), Gerben Van Niekerk (Senior Officer: Kovsie Support Services), Malia Maranyane (Senior Officer: Undergraduate Marketing, Student Recruitment Services), Nomonde Mbadi (Student Recruitment Services Director), and Susan Van Jaarsveld (Senior Director: Human Resources).

On 28 November 2024, the University of the Free State (UFS) did it again – reigned as champions at the annual Marketing, Advancement and Communication in Education (MACE) Excellence Awards and walking away with two of the top awards: the MACE Award for Outstanding Research and the Severus Cerff Award for Consistent Excellence.

KovsieX was named the overall winner of the MACE Award for Outstanding Research. This award is made to the entry with the highest score in research, clearly demonstrating how research has supported the strategic objectives of the institution and the project. KovsieX is a multiplatform approach designed to leverage the strengths of diverse media channels. This digitalisation aligns with Vision 130, leveraging emerging technologies to enhance teaching and learning quality and efficiency of non-academic support structures and systems.

The UFS’ entries were of such high quality that the university won the sought-after Severus Cerff Award for Consistent Excellence. This award is based on the number of entries entered by an institution and the number and level of those entries winning awards. The award is therefore made to the institution with the highest success ratio.

Furthermore, the UFS Matriculant of the Year event received a Silver Award – entries scoring 5.75 or higher earn a Silver Award, placing this event among some of the top achievers in the events category. Three UFS entries received Gold Awards and were the winners in their respective categories: KovsieChat (Digital Channels), 2024 Women’s Day Breakfast (Events), and KovsieX (Stakeholder Engagement Campaigns). This is a magnificent achievement for the UFS.

"Winning a MACE award at this early stage is proof that KovsieX is not just meeting national standards – it’s setting them. If we can achieve this level of excellence now, imagine how we’ll compete on the global stage when the project is fully realised,” says Gerben van Niekerk, Student Media Manager.

Lacea Loader, Senior Director: Communication and Marketing and Coordinator of the MACE Excellence Awards, explained that a record number of entries were received for the Excellence Awards this year. “We are ecstatic about the direction of communication at the UFS and that the university has been able to maintain the quality of its entries in recent years,” says Loader.

The MACE Excellence Awards takes place annually as part of the MACE National Conference, recognising and celebrating excellence and the achievements of specialists and practitioners in marketing, advancement, and communication in the higher-education sector. This year, the Cape Peninsula University of Technology (CPUT) hosted the conference from 27 to 28 November 2024.

In 2023, the UFS won 11 awards, including the Chairperson’s Award of Excellence. 

News Archive

English, Afrikaans, Sotho, and Zulu part of first Literature Festival
2016-08-11

Description: Literature Festival  Tags: Literature Festival

The first Literature Festival was a huge success, attracting
young and old during this year’s Vrystaat Arts Festival held
at the University of the Free State.
Photo: Leopold Frechow

It may have been the inaugural year of the Vrystaat Literature Festival, but, with the success of this year’s event, there are bound to be many more.

Main purpose of the festival

Acting Director of Student Affairs at the University of the Free State (UFS), Cornelia Faasen says: “The main purpose of the festival is to celebrate the South African literary scene as a multi-lingual, multi-cultural landscape, and to bring prominent writers to the UFS in order to open dialogues and discussions with them.”

Because of the students’ role in the arts and culture in general, the Department of Student Affairs wanted them to be involved in the festival too.

Contribution from African writers

Both local and international guests were involved. This year’s theme, “Our Africa”, attracted many African writers too.

Some of these writers include Chika Unigwe, originally from Nigeria, who rose to fame in Belgium, and the Iranian author, Kader Abdolah, a political refugee who escaped from Iran to the Netherlands in the 1980s. Wilfried N’Sondé, originally from the Republic of the Congo, and now living in France, was also a festival guest.

Festival offers something for everyone

Several authors celebrated literature in English. In addition to this, Afrikaans books and writers were featured alongside other indigenous languages, such as Sotho and Zulu.

Faasen says that she hopes that this festival will be the first of many. “We are hoping that this event will find its own legs with more students and academic staff from the UFS involved.”

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