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05 December 2024 | Story Dr Cindé Greyling | Photo Kaleidoscope
MACE Winners 2024
From left to right: Burneline Kaars (Head: Employee Wellness and Organisational Development), Dr WP Wahl (Student Life Director), Linda Greyling (Senior Officer: Special Projects, Student Recruitment Services), Gerben Van Niekerk (Senior Officer: Kovsie Support Services), Malia Maranyane (Senior Officer: Undergraduate Marketing, Student Recruitment Services), Nomonde Mbadi (Student Recruitment Services Director), and Susan Van Jaarsveld (Senior Director: Human Resources).

On 28 November 2024, the University of the Free State (UFS) did it again – reigned as champions at the annual Marketing, Advancement and Communication in Education (MACE) Excellence Awards and walking away with two of the top awards: the MACE Award for Outstanding Research and the Severus Cerff Award for Consistent Excellence.

KovsieX was named the overall winner of the MACE Award for Outstanding Research. This award is made to the entry with the highest score in research, clearly demonstrating how research has supported the strategic objectives of the institution and the project. KovsieX is a multiplatform approach designed to leverage the strengths of diverse media channels. This digitalisation aligns with Vision 130, leveraging emerging technologies to enhance teaching and learning quality and efficiency of non-academic support structures and systems.

The UFS’ entries were of such high quality that the university won the sought-after Severus Cerff Award for Consistent Excellence. This award is based on the number of entries entered by an institution and the number and level of those entries winning awards. The award is therefore made to the institution with the highest success ratio.

Furthermore, the UFS Matriculant of the Year event received a Silver Award – entries scoring 5.75 or higher earn a Silver Award, placing this event among some of the top achievers in the events category. Three UFS entries received Gold Awards and were the winners in their respective categories: KovsieChat (Digital Channels), 2024 Women’s Day Breakfast (Events), and KovsieX (Stakeholder Engagement Campaigns). This is a magnificent achievement for the UFS.

"Winning a MACE award at this early stage is proof that KovsieX is not just meeting national standards – it’s setting them. If we can achieve this level of excellence now, imagine how we’ll compete on the global stage when the project is fully realised,” says Gerben van Niekerk, Student Media Manager.

Lacea Loader, Senior Director: Communication and Marketing and Coordinator of the MACE Excellence Awards, explained that a record number of entries were received for the Excellence Awards this year. “We are ecstatic about the direction of communication at the UFS and that the university has been able to maintain the quality of its entries in recent years,” says Loader.

The MACE Excellence Awards takes place annually as part of the MACE National Conference, recognising and celebrating excellence and the achievements of specialists and practitioners in marketing, advancement, and communication in the higher-education sector. This year, the Cape Peninsula University of Technology (CPUT) hosted the conference from 27 to 28 November 2024.

In 2023, the UFS won 11 awards, including the Chairperson’s Award of Excellence. 

News Archive

Vusi Thembekwayo enthrals Kovsies
2016-08-18

Description: Vusi Thembekwayo Tags: Vusi Thembekwayo

Vusi Thembekwayo delivered an impressive
lecture at UFS

Kovsies students and aspiring entrepreneurs who attended Vusi Thembekwayo’s Like a Boss: Show me the Money lecture will certainly agree that he is indeed the “Rockstar of public speaking”.

Through his sublime oratory skills, blended with flagrant humour, the seasoned serial entrepreneur captivated the capacity audience at the University of the Free State’s EBW Auditorium.

The lecture’s main purpose was for the 31-year-old - who has already achieved immense success in business - to offer valuable business advice and financial literacy. And he did just that.

Thembekwayo explained how innovation has always been driven by necessity. He also mentioned why he believes black people were struggling to build or grow sustainable businesses in the country.

“There is no black capital in SA. There are no schools to teach black people how to start businesses,” Thembekwayo said.

He said black people often opted out of their societal problems in spite of being conscious of them. This was a reference to the visible trend of black people who pursue success for their own personal enrichment.

For the country to solve these problems, amongst many others, Thembekwayo stressed that a labour absorptive economy, which also creates entrepreneurial opportunities, is essential.

Mechanical engineer and World Economic Forum (WEF) Innovator of the Year Award recipient, Nneile Nkholise and Dr Johan van Zyl, from the UFS Centre for Development Support were guest speakers at the event.

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