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05 December 2024 | Story Dr Cindé Greyling | Photo Kaleidoscope
MACE Winners 2024
From left to right: Burneline Kaars (Head: Employee Wellness and Organisational Development), Dr WP Wahl (Student Life Director), Linda Greyling (Senior Officer: Special Projects, Student Recruitment Services), Gerben Van Niekerk (Senior Officer: Kovsie Support Services), Malia Maranyane (Senior Officer: Undergraduate Marketing, Student Recruitment Services), Nomonde Mbadi (Student Recruitment Services Director), and Susan Van Jaarsveld (Senior Director: Human Resources).

On 28 November 2024, the University of the Free State (UFS) did it again – reigned as champions at the annual Marketing, Advancement and Communication in Education (MACE) Excellence Awards and walking away with two of the top awards: the MACE Award for Outstanding Research and the Severus Cerff Award for Consistent Excellence.

KovsieX was named the overall winner of the MACE Award for Outstanding Research. This award is made to the entry with the highest score in research, clearly demonstrating how research has supported the strategic objectives of the institution and the project. KovsieX is a multiplatform approach designed to leverage the strengths of diverse media channels. This digitalisation aligns with Vision 130, leveraging emerging technologies to enhance teaching and learning quality and efficiency of non-academic support structures and systems.

The UFS’ entries were of such high quality that the university won the sought-after Severus Cerff Award for Consistent Excellence. This award is based on the number of entries entered by an institution and the number and level of those entries winning awards. The award is therefore made to the institution with the highest success ratio.

Furthermore, the UFS Matriculant of the Year event received a Silver Award – entries scoring 5.75 or higher earn a Silver Award, placing this event among some of the top achievers in the events category. Three UFS entries received Gold Awards and were the winners in their respective categories: KovsieChat (Digital Channels), 2024 Women’s Day Breakfast (Events), and KovsieX (Stakeholder Engagement Campaigns). This is a magnificent achievement for the UFS.

"Winning a MACE award at this early stage is proof that KovsieX is not just meeting national standards – it’s setting them. If we can achieve this level of excellence now, imagine how we’ll compete on the global stage when the project is fully realised,” says Gerben van Niekerk, Student Media Manager.

Lacea Loader, Senior Director: Communication and Marketing and Coordinator of the MACE Excellence Awards, explained that a record number of entries were received for the Excellence Awards this year. “We are ecstatic about the direction of communication at the UFS and that the university has been able to maintain the quality of its entries in recent years,” says Loader.

The MACE Excellence Awards takes place annually as part of the MACE National Conference, recognising and celebrating excellence and the achievements of specialists and practitioners in marketing, advancement, and communication in the higher-education sector. This year, the Cape Peninsula University of Technology (CPUT) hosted the conference from 27 to 28 November 2024.

In 2023, the UFS won 11 awards, including the Chairperson’s Award of Excellence. 

News Archive

Africa’s lost voice during the Second World War echoes throughout book
2016-08-24

Description: Second World War book launch Tags: Second World War book launch

Prof Judith Byfield and Prof Heidi Hudson at the
book launch of Africa and Second World War at the
UFS Sasol Library.
Photo: Rulanzen Martin

If you pick up any historical record on the Second World War, you would see that, to a large extent, Africa has been missing from the history pages until now.

Africa and the Second World War (WW II) is a book edited by Prof Carolyn Brown from Rutgers University and Prof Judith Byfield from Cornell University in the United States. The book is the outcome of various papers presented during a workshop at Rutgers University and at a conference on WWII hosted at Cornell University.

The co-editors of the book were invited by Prof Jonathan Jansen, Vice-Chancellor and Rector of the University of the Free State (UFS), to launch the book at the UFS. The Centre for Africa Studies at the university, in collaboration with the UFS Sasol Library, presented the launch on Tuesday 16 August 2016.

Bestowing honour upon Africa’s role during WW II
Many people do not know that WW II started in Ethiopia with the Italian Invasion. This is generally omitted from discussions or complete histories of WW II. The present book explores the experiences of male and female combatants, peasant producers, women traders, missionaries, and sex workers during the war. “Many people are not aware that Africa produced most of the mineral and agricultural during the war,” said Prof Brown.

Book to reach a greater audience for discussion
The co-editors hope that the book reaches people who teach WW II history, as many talk about only the nationalist movements. “The opening of the book also talks about the importance of South Africa during WW II,” said Prof Byfield. The authors hope that people will read the book to start thinking comparatively about the war.

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