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05 December 2024 | Story Dr Cindé Greyling | Photo Kaleidoscope
MACE Winners 2024
From left to right: Burneline Kaars (Head: Employee Wellness and Organisational Development), Dr WP Wahl (Student Life Director), Linda Greyling (Senior Officer: Special Projects, Student Recruitment Services), Gerben Van Niekerk (Senior Officer: Kovsie Support Services), Malia Maranyane (Senior Officer: Undergraduate Marketing, Student Recruitment Services), Nomonde Mbadi (Student Recruitment Services Director), and Susan Van Jaarsveld (Senior Director: Human Resources).

On 28 November 2024, the University of the Free State (UFS) did it again – reigned as champions at the annual Marketing, Advancement and Communication in Education (MACE) Excellence Awards and walking away with two of the top awards: the MACE Award for Outstanding Research and the Severus Cerff Award for Consistent Excellence.

KovsieX was named the overall winner of the MACE Award for Outstanding Research. This award is made to the entry with the highest score in research, clearly demonstrating how research has supported the strategic objectives of the institution and the project. KovsieX is a multiplatform approach designed to leverage the strengths of diverse media channels. This digitalisation aligns with Vision 130, leveraging emerging technologies to enhance teaching and learning quality and efficiency of non-academic support structures and systems.

The UFS’ entries were of such high quality that the university won the sought-after Severus Cerff Award for Consistent Excellence. This award is based on the number of entries entered by an institution and the number and level of those entries winning awards. The award is therefore made to the institution with the highest success ratio.

Furthermore, the UFS Matriculant of the Year event received a Silver Award – entries scoring 5.75 or higher earn a Silver Award, placing this event among some of the top achievers in the events category. Three UFS entries received Gold Awards and were the winners in their respective categories: KovsieChat (Digital Channels), 2024 Women’s Day Breakfast (Events), and KovsieX (Stakeholder Engagement Campaigns). This is a magnificent achievement for the UFS.

"Winning a MACE award at this early stage is proof that KovsieX is not just meeting national standards – it’s setting them. If we can achieve this level of excellence now, imagine how we’ll compete on the global stage when the project is fully realised,” says Gerben van Niekerk, Student Media Manager.

Lacea Loader, Senior Director: Communication and Marketing and Coordinator of the MACE Excellence Awards, explained that a record number of entries were received for the Excellence Awards this year. “We are ecstatic about the direction of communication at the UFS and that the university has been able to maintain the quality of its entries in recent years,” says Loader.

The MACE Excellence Awards takes place annually as part of the MACE National Conference, recognising and celebrating excellence and the achievements of specialists and practitioners in marketing, advancement, and communication in the higher-education sector. This year, the Cape Peninsula University of Technology (CPUT) hosted the conference from 27 to 28 November 2024.

In 2023, the UFS won 11 awards, including the Chairperson’s Award of Excellence. 

News Archive

International Literacy Day an opportunity to reach out
2016-09-08

Description: International Literacy Day 2016 Tags: International Literacy Day 2016

Sasol Library
Photo: Sonja Small


Library and Information Services and Community Engagement office promote literacy.

Fifty years ago UNESCO officially proclaimed 8 September International Literacy Day to actively mobilise communities and to promote literacy as an instrument of empowering individuals and society. This year this great milestone will be celebrated under the banner “reading the past, writing the future”. As we commemorate 50 years we should ask ourselves whether Illiteracy has been eradicated or not.

As part of its outreach programme, Library and Information Services, in collaboration with the office of Community Engagement, for the first time jointly celebrate International Literacy Day and invited members of the community to a book launch which took place at Lefikeng High School in Botshabelo on 8 September 2016. The programme also included the establishment of a small library at the school, and on 15 September, a writer’s day event will be held together with the Department of African Languages on the Bloemfontein Campus.

The book, “Amazing Grace”, was written by Free State-born writer, Charles Dunn. Dunn took the opportunity to speak to students and the community of Botshabelo about his inspiration for writing the book, as well as take them through his journey of life, from surviving drug addiction to imprisonment, and how he finally changed his life to become an author.

In working towards eradicating illiteracy, the Library and Information Services has hosted a number of book launches in the past, to encourage a culture of reading and writing among academia, students and surrounding communities, as well as opportunities for them to network with local and international authors. Feedback from these events bears testimony that indeed the library is successful in creating spaces for lifelong learning.

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